# Geeklab review (2026): is it worth €800 a month?

> Store page A/B testing and concept validation for mobile games

Checked Oct 23, 2026 · graded Oct 23, 2026 by ToolGPA.

Geeklab is a web platform for mobile game studios that tests app store product pages and game ideas on real players. People who click an ad land on a store-like page with one variant of the icon, screenshots or text, and Geeklab measures who taps download before passing them to the real store. It also has market analytics, surveys and an AI icon generator, and its higher plans add consultation hours.

- **Category:** App Store Optimization (ASO)
- **Made by:** Geeklab Oy
- **Website:** https://geeklab.app
- **Runs on:** Web
- **Who should skip it:** Pricey if you're a small studio, as Grower is €800 a month plus VAT and is sold as a 3-month deal.
- **Facts last checked:** Oct 23, 2026

## Pricing

As of Oct 23, 2026, Geeklab is a paid product with a free trial, starting at €800 per month on a 3-month deal.

- **Pricing model:** Free trial
- **Free plan:** None.
- **Free trial:** 7-day free trial.

| Plan | Price | What you get |
| --- | --- | --- |
| Grower | €800 per month, on a 3-month deal | For small and medium studios: 3 users, unlimited tests, the app analytics platform and the survey tool. No account manager or consultation hours. |
| Managed | €1,500 per month and up, priced by consultation hours | 5 users, unlimited tests, a dedicated account manager, 5 to 20 consultation hours a month and a shared Slack channel. Sold after a demo. |
| Agency | €3,000 per month and up, priced by consultation hours | 5 users and 10 to 40+ consultation hours a month, covering research, project management and test plans. Sold after a demo. |

Read from https://geeklab.app/pricing/ on Oct 23, 2026. Prices change, so confirm with Geeklab before buying.

## Key features

- **Store page A/B tests:** Test more than 60 product page elements, from icons and screenshots to titles and reviews, on a store-like page shown to people who clicked an ad.
- **Concept validation:** Test themes, art styles, game mechanics or an IP with real potential players before development starts, across countries and audiences.
- **Surveys:** Attach ready-made or custom surveys to a test to learn why people chose one variant over another.
- **Market and competitor analytics:** Market data for iOS and Google Play across countries, for following competitors, sizing a market and watching trends.
- **Result benchmarks:** Compare a test's results with Geeklab's own data set of earlier tests to see how a variant performs against the market.
- **AI icon generator:** Generate icon variants with an AI image generator to use as test material.

## Good for

- Game studios testing icons and screenshots before changing a live store page
- Studios checking a theme or art style before building the game
- Teams that want store testing with expert consultation hours included

## Worth knowing

- Prices are in euros, excluding VAT, and Grower is sold as a 3-month deal at €800 a month.
- Tests run on ad traffic you buy on networks such as Meta, and that ad spend is not part of the plan price.
- Grower has no account manager or consultation hours; Managed and Agency prices rise with the consultation hours included.
- Audiencelab, the separate attribution product, is a custom offer whose terms add a monthly fee set as a share of ad spend.

## ToolGPA grades

**GPA: 1.8 out of 4**, graded Oct 23, 2026. Geeklab tests store page variants and game ideas on real people who click your ads, then measures who taps download. Grower is €800 a month on a 3-month deal, before VAT, and the ad spend that brings people to the tests is on top. There's no keyword research or rank tracking, and consultation hours only come on the dearer plans.

- **Value for money: D.** Grower is €800 a month excluding VAT on a 3-month deal, so €2,400 is the real floor, plus the ad spend for each test. That's far past this category's dearest tenth ($49), and above SplitMetrics, a listed rival, at $500.
- **Free plan and trial: C.** No free plan. There's a 7-day free trial, but tests run on ad traffic you buy, so a real test costs money even during it.
- **Features: C.** Store page tests on 60+ elements, concept tests of themes and art styles, surveys, market data, benchmarks and an AI icon generator. It does store page testing fully, but that's a smaller job, with no keyword research or rank tracking.
- **Ease of use: C.** No rating on record. Each test needs variants made, an audience chosen and ads bought on networks such as Meta to send people to the page.
- **Platforms and integrations: C.** Web only, with no desktop or phone app, and no integrations or API on the listing.

These are ToolGPA's own grades. Graded from this listing, whose facts were read from Geeklab's own pages on 23 October 2026. Not based on using the product, and shorter than our full reviews.

## Where it stands among app store optimization tools

- Geeklab's GPA of 1.8 is higher than 4 of the 42 other app store optimization tools we grade, and level with 3.
- It stands best on free plan and trial (C, above 12 of 42) and worst on value for money (D, above 0).
- Its paid plans start at about $896.48 a month, against a middle price of $19 for the category: 33 of the 33 others that charge start lower.
- On features, ease of use and platforms it scores 2.0 out of 4. 23 tools score higher and cost less.

The category's chart of price against score: https://toolgpa.com/charts/app-store-optimization

## Keep it, or make your own?

**Keep it.** To replace Geeklab you would be making keyword rankings and popularity scores from both app stores, gathered every day. That is not a weekend's work, with an AI app builder or without one. That makes this kind of software worth paying for, not this one in particular: 35 of the 42 other app store optimization tools grade higher. It costs $10,757.76 a year.

- You could make: Surveys: an app builder makes this well.
- You could not: Keyword rankings and popularity scores from both app stores, gathered every day.
- You could not: An image model, which you can rent by the picture but not make.
- You could not: Splitting visitors between versions and telling you which won.

A judgement by ToolGPA from this listing, by rules that are the same for every tool. Nothing was built to test it.

**Tags:** App store optimization, A/B testing, Surveys, Image generation

## Alternatives

- [SplitMetrics](https://toolgpa.com/tools/splitmetrics): Store page A/B testing and Apple Ads campaign automation. [Compare](https://toolgpa.com/compare/geeklab-vs-splitmetrics)
- [AppTweak](https://toolgpa.com/tools/apptweak): App store optimization and Apple Ads platform for apps and games. [Compare](https://toolgpa.com/compare/apptweak-vs-geeklab)
- [Asodesk](https://toolgpa.com/tools/asodesk): ASO keyword research, rank tracking and review replies for apps. [Compare](https://toolgpa.com/compare/asodesk-vs-geeklab)

## Sources

The prices, plans, platforms and features above were read from these pages on Oct 23, 2026:

- https://geeklab.app/pricing/
- https://geeklab.app/
- https://geeklab.app/test/
- https://geeklab.app/concept
- https://geeklab.app/prepare-to-test
- https://geeklab.app/tos/
- https://geeklab.app/tacoe/

Page: https://toolgpa.com/tools/geeklab
Listed by ToolGPA (toolgpa.com).