# GemPages

> Shopify page and sales funnel builder with post-purchase upsells

GemPages is a page builder sold as a Shopify app. It builds home, product, collection, blog and landing pages in a drag-and-drop editor with more than 400 templates and sections, and adds sales funnels with post-purchase upsells and A/B offer testing. An MCP server lets an AI assistant draft pages that then open in the editor.

- **Category:** Website & Landing Page Builders
- **Made by:** GemCommerce (since 2017)
- **Website:** https://gempages.net
- **Runs on:** Web
- **Facts last checked:** Oct 17, 2026

## Pricing

GemPages has a free plan. Paid plans start at $29 per month, billed monthly.

- **Pricing model:** Free plan
- **Free plan:** 1 published page with the drag-and-drop builder, GemPages MCP access and a sales funnel with limited post-purchase upsell volume.
- **Free trial:** None listed.

| Plan | Price | What you get |
| --- | --- | --- |
| Free | $0 | 1 published page, responsive design, GemPages MCP access, and a sales funnel with limited post-purchase upsell volume. |
| Build | $29 per month, billed monthly | Unlimited published pages of every type, 20 theme sections, 400+ prebuilt sections, animation and $100 a month of post-purchase upsell volume. |
| Optimize | $59 per month, billed monthly | 100 theme sections, headless instant landing pages, scheduled publishing and unlimited upsell volume, with a commission on upsell revenue. |
| Enterprise | $199 per month, billed monthly | Unlimited theme sections, priority video call support and no commission on upsells. GemPages' site asks you to contact it for this plan. |

Read from https://apps.shopify.com/gempages on Oct 17, 2026. Prices change, so confirm with GemPages before buying.

## Ways to pay less

- **BFCM deal: 20% off the first 3 months** (Other savings): GemPages shows 20% off the first 3 months of a plan, applied automatically to eligible stores until December 31, 2026, and not combinable with other promotions. Source: https://gempages.net/pages/pricing

## Key features

- **Drag-and-drop editor and templates:** Build any Shopify page type without code, from more than 400 templates and prebuilt sections, with separate layouts for mobile, tablet and desktop.
- **Sales funnels and upsells:** Pre-sale advertorials and listicles, sales pages, and post-purchase upsell and downsell offers, with A/B offer testing and conversion analytics.
- **Theme sections:** Design sections in GemPages and insert them into the store's Shopify theme: 20 on Build, 100 on Optimize and unlimited on Enterprise.
- **Headless landing pages:** From Optimize, publish instant landing pages on a separate headless storefront that works with Shopify Hydrogen and Oxygen.
- **GemPages MCP:** Connect an AI assistant over MCP to research content, generate HTML and turn approved HTML into pages you can edit in GemPages. Included on every plan.
- **Conversion elements:** Countdown timers, stock counters, popups, image comparison, product bundles and sticky add-to-cart buttons.

## Good for

- Shopify merchants building custom product, collection and landing pages
- Stores that sell through advertorials and post-purchase upsells
- Teams that want an AI assistant to draft pages they finish by hand

## Worth knowing

- It works only inside a Shopify store, and each subscription covers a single store.
- Optimize charges a commission on post-purchase upsell revenue at a rate the pricing page does not give; Enterprise has none.
- The pricing page shows lower yearly rates ($23, $47, $159 a month), but its FAQ says yearly plans are no longer sold to new customers.
- The Free plan publishes a single page.

## ToolGPA grades

**GPA: 2.0 out of 4**, graded Oct 17, 2026. GemPages builds Shopify pages from 400+ templates and adds sales funnels with post-purchase upsells. Build is $29 a month for unlimited published pages, which is generous next to PageFly. It only works inside Shopify, though, and the Optimize plan takes a commission on upsell sales.

- **Value for money: B.** Graded against its alternatives, PageFly and the landing page builders. Build is $29 a month, billed monthly, for unlimited published pages, on top of your Shopify plan. PageFly charges $24 for 5 pages and $99 for unlimited. Yearly rates are shown, but the FAQ says new customers can't buy them.
- **Free plan and trial: C.** A free plan with the builder and MCP access, but it publishes a single page and caps post-purchase upsells. Enough to try it, not to run a store on.
- **Features: D.** It does the Shopify page job fully: every page type, 400+ templates, theme sections, funnels with post-purchase upsells and A/B offer tests, plus MCP for AI drafts. But it's only useful inside a Shopify store, which is the real website.
- **Ease of use: C.** No rating on record. Drag-and-drop with separate layouts for phone, tablet and desktop is friendly, but you need a Shopify store first, and funnels take setting up.
- **Platforms and integrations: C.** It runs only inside Shopify, one store per subscription. Within that it links to Klaviyo, Omnisend, Judge.me, VWO, Hotjar, Google Analytics and Lucky Orange.

These are ToolGPA's own grades. Graded from this listing, whose facts were read from GemPages' own pages and its Shopify App Store listing on 17 October 2026. Not based on using the product, and shorter than our full reviews.

## Where it stands among website and landing page builders

- GemPages's GPA of 2.0 is higher than 3 of the 30 other website and landing page builders we grade, and level with 5.
- It stands best on value for money (B, above 21 of 30) and worst on features (D, above 0).
- Its paid plans start at $29 a month, against a middle price of $14 for the category: 25 of the 29 others that charge start lower.
- On features, ease of use and platforms it scores 1.7 out of 4. 23 tools score higher and cost less.

The category's chart of price against score: https://toolgpa.com/charts/website-builders

## Keep it, or make your own?

**Keep it.** To replace GemPages you would be making a builder that other people can use without writing code. That is not a weekend's work, with an AI app builder or without one. That makes this kind of software worth paying for, not this one in particular: 22 of the 30 other website and landing page builders grade higher. It costs $348 a year.

- You could make: Templates: an app builder makes this well.
- You could not: A builder that other people can use without writing code.
- You could not: It plugs into other products, Shopify, Klaviyo and Omnisend among them.
- You could not: AI features, unless you pay a model provider for each request yourself.

A judgement by ToolGPA from this listing, by rules that are the same for every tool. Nothing was built to test it.

## Works with

Shopify, Klaviyo, Omnisend, Judge.me, VWO, Hotjar, Google Analytics, Lucky Orange

**Tags:** Templates, AI features, No-code

## Alternatives

- [PageFly](https://toolgpa.com/tools/pagefly): Shopify app for building store pages with AI and a visual editor. [Compare](https://toolgpa.com/compare/gempages-vs-pagefly)
- [Unbounce](https://toolgpa.com/tools/unbounce): Landing page builder with A/B testing and AI traffic routing. [Compare](https://toolgpa.com/compare/gempages-vs-unbounce)
- [ClickFunnels](https://toolgpa.com/tools/clickfunnels): Sales funnel builder bundled with email, courses, a store and CRM. [Compare](https://toolgpa.com/compare/clickfunnels-vs-gempages)
- [Instapage](https://toolgpa.com/tools/instapage): Landing page platform for paid ads with A/B tests and AI copy. [Compare](https://toolgpa.com/compare/gempages-vs-instapage)
- [Landingi](https://toolgpa.com/tools/landingi): Landing page platform with an AI page generator and A/B testing. [Compare](https://toolgpa.com/compare/gempages-vs-landingi)

## Sources

The prices, plans, platforms and features above were read from these pages on Oct 17, 2026:

- https://apps.shopify.com/gempages
- https://gempages.net/pages/pricing
- https://gempages.net/
- https://gempages.net/pages/promotion

Page: https://toolgpa.com/tools/gempages
Listed by ToolGPA (toolgpa.com).