# Glassdoor for Employers review (2026): is the free plan enough?

> Employer branding, review replies and brand analytics

Checked Nov 13, 2026 · graded Nov 13, 2026 by ToolGPA.

Glassdoor for Employers is the employer side of Glassdoor, the site where current and former employees review companies. A free account lets a company fill in its profile and answer reviews, while paid products add branded content, advertising and benchmarking. Glassdoor is owned by Indeed, and some products run across both sites.

- **Category:** Hiring & Applicant Tracking
- **Made by:** Indeed, Inc.
- **Website:** https://www.glassdoor.com/employers/
- **Runs on:** Web
- **Who should skip it:** Skip it if you need to track applicants, because it is not an applicant tracking system.
- **Facts last checked:** Nov 13, 2026

## Pricing

As of Nov 13, 2026, Glassdoor for Employers has a free plan.

- **Pricing model:** Free plan
- **Free plan:** Free: company info and mission, review requests and responses, and basic profile analytics.
- **Free trial:** None listed.

| Plan | Price | What you get |
| --- | --- | --- |
| Free | $0 | Basic company info and mission, review requests and responses, and basic employer profile analytics. |
| Paid | Custom | Adds premium branded content, deeper job seeker and employee insights and competitive benchmarking. Sold through sales. |

Read from https://www.glassdoor.com/employers/features-and-pricing/ on Nov 13, 2026. Prices change, so confirm with Glassdoor for Employers before buying.

## Key features

- **Review requests and responses:** Free tools to send employees ready-made review requests, reply publicly to reviews and report on ratings and review trends.
- **Review Intelligence:** Language processing groups review text by topic, such as management or culture, and produces summaries that can be filtered by job function and country.
- **Employer branding ads:** Static and video ads placed across Glassdoor, Indeed and other sites, targeted by location, occupation and experience.
- **Spotlight Pages:** Custom pages for a department, division or employee group, with media, reviews and open jobs, shown on both Glassdoor and Indeed.
- **Insights and benchmarking:** Brand impressions, profile traffic, visitor demographics and update engagement, compared with competitors' ratings.

## Good for

- Employers who want to answer reviews and manage their company profile for free
- HR and employer brand teams that report on how candidates see the company
- Companies that already advertise jobs on Indeed

## Worth knowing

- Prices for paid products are not published; the pricing page sends buyers to sales.
- Review Intelligence and competitive benchmarking sit above the free tier.
- It builds the employer's reputation and reach; it is not an applicant tracking system.
- The Employer Branding Hub bundle covers Glassdoor's Enhanced Profile and Indeed's Company Pages Premium together.

## ToolGPA grades

**GPA: 2.2 out of 4**, graded Nov 13, 2026. Glassdoor for Employers lets a company respond to reviews and run its profile for free, and sells branding ads and benchmarking through sales. It is not an applicant tracking system, and the paid prices are not published.

- **Value for money: C.** Paid products are not priced on the page and are sold through sales.
- **Free plan and trial: B.** The profile, review requests, review responses and basic analytics are free.
- **Features: C.** Review responses, Review Intelligence, employer branding ads, Spotlight Pages and benchmarking. It builds reputation and reach, not hiring workflows.
- **Ease of use: C.** No rating on record. You claim and set up a company profile and respond to reviews.
- **Platforms and integrations: C.** A web service only, with no integrations list.

These are ToolGPA's own grades. Graded from this listing, whose facts were read from Indeed, Inc.'s own pages on 13 November 2026. Not based on using the product, and shorter than our full reviews.

## Where it stands among hiring and applicant tracking tools

- Glassdoor for Employers's GPA of 2.2 is higher than 76 of the 101 other hiring and applicant tracking tools we grade, and level with 11.
- It stands best on free plan and trial (B, above 97 of 101) and worst on platforms and integrations (C, above 0).

The category's chart of price against score: https://toolgpa.com/charts/hiring

## Keep it, or make your own?

**Your call.** You could make the core of Glassdoor for Employers for yourself: reports. What you would give up is listed below. Whether that is worth the price is your call.

- You could make: Reports: an app builder makes this well.
- You could make: It runs in a browser, which is where something home-made would run too.
- You could not: AI features, unless you pay a model provider for each request yourself.

A judgement by ToolGPA from this listing, by rules that are the same for every tool. Nothing was built to test it.

**Tags:** Reports, AI features

## Alternatives

- [Indeed](https://toolgpa.com/tools/indeed): Job search site with free and sponsored job posts for employers. [Compare](https://toolgpa.com/compare/glassdoor-for-employers-vs-indeed)
- [Monster](https://toolgpa.com/tools/monster): Job promotion and resume search on Monster and CareerBuilder. [Compare](https://toolgpa.com/compare/glassdoor-for-employers-vs-monster)
- [Wellfound](https://toolgpa.com/tools/wellfound): Startup job board with AI sourcing and recruiter service. [Compare](https://toolgpa.com/compare/glassdoor-for-employers-vs-wellfound)
- [Welcome to the Jungle](https://toolgpa.com/tools/welcome-to-the-jungle): Job board and employer branding platform with an ATS. [Compare](https://toolgpa.com/compare/glassdoor-for-employers-vs-welcome-to-the-jungle)

## Sources

The prices, plans, platforms and features above were read from these pages on Nov 13, 2026:

- https://www.glassdoor.com/employers/features-and-pricing/
- https://www.glassdoor.com/employers/
- https://www.glassdoor.com/employers/solutions/reviews/
- https://www.glassdoor.com/employers/solutions/review-intelligence/
- https://www.glassdoor.com/employers/solutions/employer-branding-ads/
- https://www.glassdoor.com/employers/solutions/spotlight-pages/
- https://www.glassdoor.com/employers/solutions/insights/

Page: https://toolgpa.com/tools/glassdoor-for-employers
Listed by ToolGPA (toolgpa.com).
