# GoSquared review (2026): is it worth $9 a month? > Real-time website analytics with simple, privacy-minded reports Checked Nov 13, 2026 ยท graded Nov 13, 2026 by ToolGPA. GoSquared is a website analytics service from a UK company that has operated since 2006. It shows live and historical traffic in dashboards, with event tracking, UTM campaign tracking and email reports on every plan. Plans differ by monthly pageviews and the number of projects. - **Category:** Website & Product Analytics - **Made by:** Go Squared Ltd (since 2006) - **Website:** https://www.gosquared.com - **Runs on:** Web - **Who should skip it:** Tight if you track a lot of events, because every event counts toward your pageview quota. - **Facts last checked:** Nov 13, 2026 ## Pricing As of Nov 13, 2026, GoSquared is a paid product with a free trial, starting at $9 per month for 100,000 pageviews. - **Pricing model:** Free trial - **Free plan:** None. - **Free trial:** 7-day free trial on all plans, cancel any time. | Plan | Price | What you get | | --- | --- | --- | | Starter | $9 per month for up to 100,000 pageviews | 3 projects. Events you track count toward the pageview quota. | | Standard | $24 per month for up to 500,000 pageviews | 5 projects. Marked as the most popular plan. | | Pro | $49 per month for up to 1 million pageviews | 10 projects. | | Scale | $99 per month for up to 2.5 million pageviews | 20 projects. | Read from https://www.gosquared.com/plans/ on Nov 13, 2026. Prices change, so confirm with GoSquared before buying. ## Key features - **Real-time analytics:** Shows live visitor activity as well as historical reports, and describes itself as the original real-time website analytics. - **Event and campaign tracking:** Event tracking and UTM campaign tracking are on every plan; tracked events count toward the pageview quota. - **Email reports and team sharing:** Reports can be emailed, and every plan allows unlimited team sharing, with each project shareable with different people. - **Privacy controls:** The vendor says it is GDPR compliant, anonymizes data by default and does not sell ads or visitor data. - **Unlimited data retention:** All plans keep data without a time limit, so older periods stay available for comparison. ## Good for - Small sites wanting a simple alternative to Google Analytics - Agencies running several client sites as separate projects ## Worth knowing - Pricing rises with monthly pageviews, and tracked events use the same quota. - Project caps run from 3 on Starter to 20 on Scale. - The pricing page shows pounds to UK and EU visitors and dollars elsewhere; only one billing period (monthly) is shown. - The pricing page lists email support only. ## ToolGPA grades **GPA: 2.6 out of 4**, graded Nov 13, 2026. GoSquared shows live visitors and keeps your history with no time limit, from $9 a month. Pricing climbs with pageviews and the events you track eat the same allowance, and support is email only. - **Value for money: B.** $9 a month for 100,000 pageviews, inside the cheaper quarter of analytics tools, which starts at $13. It is not under 60% of that figure, so not an A. - **Free plan and trial: C.** A 7-day trial on every plan, with no free plan. The listing does not say whether a card is needed. - **Features: B.** Real-time and historical reports, events, UTM campaigns, email reports and team sharing on every plan. The listing shows no gap in the core work. - **Ease of use: C.** No store rating on record. You add a tracking snippet and set up projects and events. - **Platforms and integrations: B.** Web only, with Zapier, Slack, Geckoboard, Google Data Studio, Klipfolio and Numerics listed. These are ToolGPA's own grades. Graded from this listing, whose facts were read from GoSquared's own pages on 13 November 2026. Not based on using the product, and shorter than our full reviews. ## Where it stands among website and product analytics tools - GoSquared's GPA of 2.6 is higher than 70 of the 100 other website and product analytics tools we grade, and level with 14. - It stands best on value for money (B, above 66 of 100) and worst on ease of use (C, above 6). - Its paid plans start at $9 a month, against a middle price of $25 for the category: 8 of the 63 others that charge start lower. - On features, ease of use and platforms it scores 2.7 out of 4. Nothing scores higher for less, though at least one tool matches that score at a lower price. The category's chart of price against score: https://toolgpa.com/charts/analytics ## Keep it, or make your own? **Keep it.** The plain part of GoSquared you could make: reports. What surrounds it you could not. The 4 things listed below take a company, not a weekend. It is one of the better ones too: its GPA of 2.6 is higher than 70 of the 100 other website and product analytics tools we grade. It costs $108 a year. - You could make: Reports: an app builder makes this well. - You could not: A tracking script and a database that counts every visit. - You could not: Connections that pull numbers from dozens of other services. - You could not: It plugs into other products, Zapier, Slack and Geckoboard among them. - You could not: The depth: we grade its features B, which means it covers the whole job. A judgement by ToolGPA from this listing, by rules that are the same for every tool. Nothing was built to test it. ## Works with Zapier, Slack, Geckoboard, Google Data Studio, Klipfolio, Numerics **Tags:** Web analytics, Dashboards, Reports ## Alternatives - [Plausible](https://toolgpa.com/tools/plausible): Cookie-free, privacy-first website analytics made and hosted in the EU. [Compare](https://toolgpa.com/compare/gosquared-vs-plausible) - [Fathom Analytics](https://toolgpa.com/tools/fathom-analytics): Cookie-free, privacy-first website analytics priced by pageviews. [Compare](https://toolgpa.com/compare/fathom-analytics-vs-gosquared) - [Simple Analytics](https://toolgpa.com/tools/simple-analytics): Cookieless web analytics hosted in the EU. [Compare](https://toolgpa.com/compare/gosquared-vs-simple-analytics) - [Matomo](https://toolgpa.com/tools/matomo): Open-source web analytics you can host yourself or in Matomo's cloud. [Compare](https://toolgpa.com/compare/gosquared-vs-matomo) - [Clicky](https://toolgpa.com/tools/clicky): Real-time, privacy-friendly web analytics with heatmaps. [Compare](https://toolgpa.com/compare/clicky-vs-gosquared) ## Sources The prices, plans, platforms and features above were read from these pages on Nov 13, 2026: - https://www.gosquared.com/plans/ - https://www.gosquared.com - https://www.gosquared.com/about/ - https://www.gosquared.com/integrations/ Page: https://toolgpa.com/tools/gosquared Listed by ToolGPA (toolgpa.com).