# Gravity Forms

> WordPress form builder plugin sold as a yearly license

Gravity Forms is a plugin for WordPress, not a hosted service: it adds a drag-and-drop form builder to your own site and keeps entries in your WordPress database. It covers conditional logic, multi-page forms, calculations, file uploads and payments, and add-ons connect it to email, CRM and payment services. Licenses are yearly and differ in how many sites they cover and which add-ons come with them.

- **Category:** Forms & Surveys
- **Made by:** Rocketgenius Inc. (since 2008)
- **Website:** https://www.gravityforms.com
- **Runs on:** Web
- **Facts last checked:** Oct 18, 2026

## Pricing

Gravity Forms is a paid product, starting at $59 per year.

- **Pricing model:** Paid
- **Free plan:** None.
- **Free trial:** None listed.

| Plan | Price | What you get |
| --- | --- | --- |
| Basic | $59 per year | 1 site, standard support, and the Basic add-ons for email marketing tools such as Mailchimp, HubSpot and ActiveCampaign, plus reCAPTCHA and Akismet. |
| Pro | $159 per year | 3 sites and standard support. Adds the Pro add-ons, including Stripe, PayPal Checkout, Square, Zapier, Slack, Dropbox and Trello. |
| Elite | $259 per year | Unlimited sites, WordPress Multisite, priority support and every add-on, including surveys, quizzes, polls, signatures, user registration and webhooks. |

Read from https://www.gravityforms.com/pricing/ on Oct 18, 2026. Prices change, so confirm with Gravity Forms before buying.

## Ways to pay less

- **Nonprofit License at $129 a year** (Nonprofit): Registered nonprofits can apply for a $129-a-year license covering 3 sites with add-ons such as Stripe, PayPal, Survey and User Registration. It renews at the same price. Source: https://www.gravityforms.com/nonprofit-license

## Key features

- **Drag-and-drop builder:** Build forms inside WordPress from 30+ field types, a template library and layouts of up to four columns per row, then embed them on any page.
- **Conditional logic and multi-page forms:** Show or hide fields, sections and pages based on answers, split long forms into pages, and route notification emails by what was submitted.
- **Calculations and payments:** Fields can be calculated from a formula. The Stripe, PayPal Checkout and Square add-ons, which handle subscriptions, need Pro; discount codes need Elite.
- **Surveys, quizzes and polls:** Elite adds add-ons for surveys, graded quizzes, polls, signatures, partial entries from abandoned forms and conversational one-question-at-a-time forms.
- **Entries stored on your own site:** Entries and uploaded files are saved to your WordPress database and server, with unlimited forms and entries, CSV export and tools for handling personal data and consent.
- **REST API and hooks:** A REST API, 500+ actions and filters and an add-on framework let developers build their own integrations; the Webhooks add-on needs Elite.

## Good for

- WordPress site owners who want forms and entries kept on their own site
- Agencies that build forms across many client sites
- Payment, registration and order forms with calculated totals

## Worth knowing

- It runs only as a WordPress plugin, so you need a self-hosted WordPress site, or a WordPress.com Business plan with a custom domain.
- There is no free version and no trial; the vendor offers an online demo instead.
- Stripe, PayPal and Zapier need Pro, and surveys, quizzes, signatures, user registration and webhooks need the $259 Elite license.
- Refunds are given within 30 days of a payment, and requesting one deactivates the license immediately.

## ToolGPA grades

**GPA: 2.0 out of 4**, graded Oct 18, 2026. Gravity Forms isn't a website you sign up to: it's a WordPress plugin, so we've graded it against its listed alternatives, and your forms and entries live on your own site. It's cheap for what it does, from $59 a year. But there's no free version and no trial, and payments need Pro.

- **Value for money: B.** Graded against its alternatives. Basic is $59 a year for one site with unlimited forms and entries, a fraction of what hosted builders like Jotform or Typeform charge. Stripe and PayPal need Pro at $159 a year, and you need a WordPress site and hosting to run it on.
- **Free plan and trial: F.** Nothing free and no trial, just an online demo. There are refunds within 30 days, but asking for one switches the licence off at once, and a refund isn't a trial anyway.
- **Features: C.** Plenty for forms: 30+ field types, conditional logic, multi-page forms, calculations, payments and, on Elite, surveys, quizzes, polls and signatures. The gap is the listing's own: it only runs as a WordPress plugin, so without a WordPress site it does nothing.
- **Ease of use: C.** No rating on record. Dragging fields around inside WordPress is friendly, but first you need a self-hosted WordPress site or a WordPress.com Business plan, then the plugin and its add-ons installed, then each form built.
- **Platforms and integrations: B.** It runs in the browser inside WordPress and connects to Stripe, PayPal, Square, Mailchimp, HubSpot, Salesforce, Zapier and Slack, with a REST API and 500+ hooks for developers. No desktop or phone app of its own.

These are ToolGPA's own grades. Graded from this listing, whose facts were read from Gravity Forms' own pages on 18 October 2026. Not based on using the product, and shorter than our full reviews.

## Where it stands among form and survey tools

- Gravity Forms's GPA of 2.0 is higher than 0 of the 30 other form and survey tools we grade, and level with 2.
- It stands best on value for money (B, above 22 of 30) and worst on free plan and trial (F, above 0).
- Its paid plans start at $4.92 a month when paid by the year, against a middle price of $21 for the category: 0 of the 30 others that charge start lower.
- On features, ease of use and platforms it scores 2.3 out of 4, and no tool on the category's chart scores higher without costing more.

The category's chart of price against score: https://toolgpa.com/charts/forms

## Keep it, or make your own?

**Your call.** A form at its plainest is questions, a button and a table of answers. You could make the core of Gravity Forms for yourself: forms, surveys and templates. What you would give up is listed below. Whether that is worth the price is your call. It costs $59 a year.

- You could make: Forms, surveys and templates: an app builder makes these well.
- You could make: It runs in a browser, which is where something home-made would run too.
- You could not: It plugs into other products, Stripe, PayPal and Square among them, and has an API.

A judgement by ToolGPA from this listing, by rules that are the same for every tool. Nothing was built to test it.

## Works with

Stripe, PayPal, Square, Mailchimp, HubSpot, Salesforce, Zapier, Slack

**Tags:** Forms, Surveys, Templates, Public API

## Alternatives

- [Jotform](https://toolgpa.com/tools/jotform): No-code form builder with payments, e-signatures and workflows. [Compare](https://toolgpa.com/compare/gravity-forms-vs-jotform)
- [Cognito Forms](https://toolgpa.com/tools/cognito-forms): Form builder with calculations, payments and approval workflows. [Compare](https://toolgpa.com/compare/cognito-forms-vs-gravity-forms)
- [Formstack](https://toolgpa.com/tools/formstack): No-code forms with document generation and eSignatures. [Compare](https://toolgpa.com/compare/formstack-vs-gravity-forms)
- [Paperform](https://toolgpa.com/tools/paperform): Form builder for payments, bookings, signatures and workflows. [Compare](https://toolgpa.com/compare/gravity-forms-vs-paperform)
- [Typeform](https://toolgpa.com/tools/typeform): Form, survey and quiz builder with logic, AI and video questions. [Compare](https://toolgpa.com/compare/gravity-forms-vs-typeform)

## Sources

The prices, plans, platforms and features above were read from these pages on Oct 18, 2026:

- https://www.gravityforms.com/pricing/
- https://www.gravityforms.com/
- https://www.gravityforms.com/features/
- https://www.gravityforms.com/elite-license-plan/
- https://www.gravityforms.com/nonprofit-license
- https://www.gravityforms.com/refund-policy/
- https://www.gravityforms.com/about/

Page: https://toolgpa.com/tools/gravity-forms
Listed by ToolGPA (toolgpa.com).