# Gummicube review (2026): is it worth it? > ASO agency with its own keyword and A/B testing tools Checked Oct 23, 2026 ยท graded Oct 23, 2026 by ToolGPA. Gummicube is an app store optimization agency, now a division of Airship, that pairs managed ASO services with its own technology. DATACUBE tracks keyword rankings, metadata and competitors on the App Store and Google Play, and Splitcube A/B tests store creatives on test listings outside the stores. Prices are quoted after contact. - **Category:** App Store Optimization (ASO) - **Made by:** Gummicube (since 2009) - **Website:** https://www.gummicube.com - **Runs on:** Web - **Who should skip it:** Not for you if you want a price before a sales call, as nothing is published. - **Facts last checked:** Oct 23, 2026 ## Pricing Gummicube's current pricing could not be confirmed from its own site. ## Key features - **DATACUBE keyword intelligence:** Track keyword rankings and how conversion affects them, see how Apple and Google index an app, and follow competitors' metadata changes. - **Splitcube A/B testing:** Test icons, screenshots and other creatives on variant store listings or in a search-results view, without changing the live App Store or Google Play page. - **Paid search keyword data:** See the keywords Apple already finds an app relevant for, to expand Apple Search Ads keyword lists, and check how Google Ads reads a Play listing. - **Attribution and reporting:** Reports on how an app ranks and converts in both stores, with seasonality and keyword trends behind downloads. - **Managed ASO services:** Keyword and conversion optimization, creative production, focus groups and surveys, reputation management and app launch work done by its team. ## Good for - Brands that want an agency to run store optimization for them - Teams testing store creatives before changing the live listing - Large apps that need ASO reporting alongside paid search ## Worth knowing - No prices are published: the tools and services are sold after a contact form or call. - There is no free plan or self-serve trial on the site. - The tools are offered alongside Gummicube's agency services rather than as a stand-alone subscription. ## ToolGPA grades **GPA: 1.6 out of 4**, graded Oct 23, 2026. Gummicube is an ASO agency, now part of Airship, with its own keyword tool, DATACUBE, and a creative testing tool, Splitcube. No price is published, so you only find out the cost on a sales call. There's no free plan or self-serve trial, and the tools come with its agency services rather than as a subscription you run alone. - **Value for money: C.** No price is published. The tools and services are sold after a contact form or a call, so the price is only given on a sales call, and there's nothing to set against this category's figures. - **Free plan and trial: F.** Nothing free. There's no free plan and no self-serve trial on the site, only a contact form. - **Features: C.** Keyword rank tracking and indexing checks, competitors' metadata, creative A/B tests on test listings, paid search keyword data and reporting. The listing gives little detail of either tool, and they come with the agency's services rather than on their own. - **Ease of use: C.** No rating on record. Getting started means a contact form and a call, and the work is shared with its agency team rather than set up by you. - **Platforms and integrations: C.** Web only, with no desktop or phone app and no API on record. The named integrations are Apple Search Ads and Google Ads. These are ToolGPA's own grades. Graded from this listing, whose facts were read from Gummicube's own pages on 23 October 2026. Not based on using the product, and shorter than our full reviews. ## Where it stands among app store optimization tools - Gummicube's GPA of 1.6 is higher than 0 of the 42 other app store optimization tools we grade, and level with 3. - It stands best on value for money (C, above 10 of 42) and worst on free plan and trial (F, above 0). The category's chart of price against score: https://toolgpa.com/charts/app-store-optimization ## Keep it, or make your own? **Keep it.** To replace Gummicube you would be making keyword rankings and popularity scores from both app stores, gathered every day. That is not a weekend's work, with an AI app builder or without one. That makes this kind of software worth paying for, not this one in particular: 39 of the 42 other app store optimization tools grade higher. - You could make: Reports: an app builder makes this well. - You could not: Keyword rankings and popularity scores from both app stores, gathered every day. - You could not: Search volumes for millions of keywords, gathered and kept up to date. - You could not: Daily checks of where your pages rank in search results. - You could not: Splitting visitors between versions and telling you which won. A judgement by ToolGPA from this listing, by rules that are the same for every tool. Nothing was built to test it. ## Works with Apple Search Ads, Google Ads **Tags:** App store optimization, Keyword research, Rank tracking, A/B testing, Reports ## Alternatives - [SplitMetrics](https://toolgpa.com/tools/splitmetrics): Store page A/B testing and Apple Ads campaign automation. [Compare](https://toolgpa.com/compare/gummicube-vs-splitmetrics) - [AppTweak](https://toolgpa.com/tools/apptweak): App store optimization and Apple Ads platform for apps and games. [Compare](https://toolgpa.com/compare/apptweak-vs-gummicube) - [App Radar](https://toolgpa.com/tools/app-radar): ASO platform with keyword tracking and a store listing editor. [Compare](https://toolgpa.com/compare/app-radar-vs-gummicube) - [MobileAction](https://toolgpa.com/tools/mobile-action): ASO keyword tools and Apple Ads campaign management for app teams. [Compare](https://toolgpa.com/compare/gummicube-vs-mobile-action) - [Asodesk](https://toolgpa.com/tools/asodesk): ASO keyword research, rank tracking and review replies for apps. [Compare](https://toolgpa.com/compare/asodesk-vs-gummicube) ## Sources The prices, plans, platforms and features above were read from these pages on Oct 23, 2026: - https://www.gummicube.com/ - https://www.gummicube.com/aso-tools/ - https://www.gummicube.com/about/ Page: https://toolgpa.com/tools/gummicube Listed by ToolGPA (toolgpa.com).