# Gumroad

> Sell downloads, memberships and courses for a cut of each sale

Gumroad lets creators sell digital files, courses, memberships and software with license keys from a simple profile page or from buttons on their own site. There is no monthly charge: Gumroad takes a fee on each sale, and since January 2025 it acts as merchant of record, collecting and remitting sales tax and VAT. Buyers can also find products through its Discover marketplace.

- **Category:** Selling Digital Products
- **Made by:** Gumroad, Inc.
- **Website:** https://gumroad.com
- **Runs on:** Web, iOS, Android
- **Facts last checked:** Oct 18, 2026

## Pricing

Gumroad is free to use.

- **Pricing model:** Free
- **Free plan:** No monthly fee. Gumroad keeps 10% + $0.50 of each direct sale plus card processing (2.9% + $0.30), or a flat 30% on sales made through its Discover marketplace.
- **Free trial:** None listed.

| Plan | Price | What you get |
| --- | --- | --- |
| Direct sales | $0 | No subscription. The seller pays 10% + $0.50 of each sale through a profile or direct link, plus card processing of 2.9% + $0.30 or PayPal fees. |
| Discover marketplace | $0 | Sales to new customers who find you through Gumroad's Discover marketplace carry a flat 30% fee, which includes processing. |

Read from https://gumroad.com/pricing on Oct 18, 2026. Prices change, so confirm with Gumroad before buying.

## Ways to pay less

- **Lower fee above $20,000 in monthly sales** (Other savings): Once paid sales in a calendar month reach $20,000, new direct sales that month cost 5% + $0.50 instead of 10% + $0.50; it resets each month. Source: https://gumroad.com/help/article/66-gumroads-fees

## Key features

- **Profile store or embedded checkout:** Build a storefront with Gumroad's page editor on a custom domain, or embed its checkout and follow button on a site you already have.
- **Memberships and subscriptions:** Charge monthly, quarterly, twice a year or yearly, or a fixed number of payments, with members keeping access to a content library while subscribed.
- **Merchant of record:** Gumroad collects and remits sales tax, VAT and GST on sales where it has an obligation, so sellers have no tax settings to manage.
- **Software and file options:** License keys for software, several versions of one product (PDF, ePub or lossless audio), pay-what-you-want pricing and light DRM.
- **Audience tools:** Import an email list, post updates, send email broadcasts and automated workflows, run an affiliate program and read sales analytics.
- **Mobile apps:** iOS and Android apps show daily, monthly and all-time sales with push notifications, and let buyers open or download their purchases.

## Good for

- Creators testing a first product who want no monthly bill
- Sellers who want sales tax and VAT handled for them
- Software makers who need license keys with each sale

## Worth knowing

- Gumroad keeps 10% + $0.50 of every direct sale plus 2.9% + $0.30 card processing; Discover marketplace sales cost a flat 30%.
- Physical goods are not allowed: Gumroad is for digital products, memberships and services only.
- Payouts go out by direct deposit or PayPal depending on the seller's country.
- The mobile apps track sales and open purchases, but accounts and products are set up on the web.

## ToolGPA grades

**GPA: 2.6 out of 4**, graded Oct 18, 2026. Gumroad is the easy way to put a file, course or membership on sale: no monthly fee, a simple profile store, and sales tax handled for you as merchant of record. The price of that is a big cut, 10% + 50¢ of every direct sale and 30% through Discover. Once you're selling steadily, a flat-fee store costs less.

- **Value for money: D.** No monthly fee, but Gumroad keeps 10% + 50¢ of each direct sale: $100 on $1,000, plus 50¢ an order. Card processing of 2.9% + $0.30 comes on top and isn't counted. That's in this category's dearest tenth, though it does handle sales tax for you.
- **Free plan and trial: A.** Nothing to pay until you sell, with every feature, unlimited products and no cap a normal person would reach. The fee comes out of each sale instead, and the value grade counts that.
- **Features: B.** Downloads, memberships, courses, license keys, pay-what-you-want, email broadcasts and workflows, affiliates and a Discover marketplace. Physical goods aren't allowed, but that's outside this job, so nothing's missing from the core.
- **Ease of use: C.** No App Store rating on record. You build a profile store with a page editor and set up products on the web; the iPhone and Android apps only track sales and open purchases.
- **Platforms and integrations: B.** Web, iPhone and Android, with Stripe, PayPal, Zapier, Discord and Circle, plus a checkout you can embed on your own site. No desktop app, which an A needs.

These are ToolGPA's own grades. Graded from this listing, whose facts were read from Gumroad's own pages on 18 October 2026. Not based on using the product, and shorter than our full reviews.

## Where it stands among tools for selling digital products

- Gumroad's GPA of 2.6 is higher than 6 of the 14 other tools for selling digital products we grade, and level with 5.
- It stands best on free plan and trial (A, above 7 of 14) and worst on value for money (D, above 0).
- Gumroad has no paid plan.
- On features, ease of use and platforms it scores 2.7 out of 4. Nothing scores higher for less, though at least one tool matches that score at a lower price.

The category's chart of price against score: https://toolgpa.com/charts/digital-products

## Keep it, or make your own?

**Keep it.** Gumroad is free, so making your own would save you nothing. And it is not the kind of software a weekend replaces.

- You could make: Digital downloads: an app builder makes this well.
- You could not: Selling as the merchant of record, so sales tax and VAT are handled everywhere.
- You could not: Newsletters sent to thousands of people that still reach the inbox.
- You could not: Every click and sale traced back to the right partner.
- You could not: A real app for iOS and Android. Something home-made would be a web page.
- You could not: It plugs into other products, Stripe, PayPal and Zapier among them.
- You could not: The depth: we grade its features B, which means it covers the whole job.

A judgement by ToolGPA from this listing, by rules that are the same for every tool. Nothing was built to test it.

## Works with

Stripe, PayPal, Zapier, Discord, Circle

**Tags:** Digital downloads, Merchant of record, Email campaigns, Affiliate tracking

## Alternatives

- [Lemon Squeezy](https://toolgpa.com/tools/lemon-squeezy): Merchant of record checkout for software, subscriptions and downloads. [Compare](https://toolgpa.com/compare/gumroad-vs-lemon-squeezy)
- [Payhip](https://toolgpa.com/tools/payhip): Store for downloads, courses and memberships, with a free plan. [Compare](https://toolgpa.com/compare/gumroad-vs-payhip)
- [Sellfy](https://toolgpa.com/tools/sellfy): Store builder for selling downloads, subscriptions and print-on-demand. [Compare](https://toolgpa.com/compare/gumroad-vs-sellfy)
- [Ko-fi](https://toolgpa.com/tools/ko-fi): Creator page for tips, memberships, a shop and paid commissions. [Compare](https://toolgpa.com/compare/gumroad-vs-ko-fi)
- [Stan](https://toolgpa.com/tools/stan-store): Link-in-bio store for creators selling downloads, courses and calls. [Compare](https://toolgpa.com/compare/gumroad-vs-stan-store)

## Sources

The prices, plans, platforms and features above were read from these pages on Oct 18, 2026:

- https://gumroad.com/pricing
- https://gumroad.com/features
- https://gumroad.com/help/article/66-gumroads-fees
- https://gumroad.com/help/article/177-the-gumroad-dashboard-app
- https://gumroad.com/help/article/295-external-integration

Page: https://toolgpa.com/tools/gumroad
Listed by ToolGPA (toolgpa.com).