# Gumshoe review (2026): is it worth $99 a month? > AI visibility audits that ask questions as your buyer personas Checked Oct 23, 2026 ยท graded Oct 23, 2026 by ToolGPA. Gumshoe builds the buyer personas in a market and the questions each would ask, then puts them to AI models and reports how often your brand comes up against competitors, by persona, topic and model. Further audits cover sentiment, the sources models cite, content gaps and how readable your pages are to AI. Plans are priced per project, meaning one brand plus one product or service line. - **Category:** AI Search Visibility (AEO & GEO) - **Made by:** Gumshoe AI - **Website:** https://gumshoe.ai - **Runs on:** Web - **Who should skip it:** Pricey if you have several product lines, as each one is its own $99 project. - **Facts last checked:** Oct 23, 2026 ## Pricing As of Oct 23, 2026, Gumshoe is a paid product with a free trial, starting at $99 per project / month, billed monthly. - **Pricing model:** Free trial - **Free plan:** None. - **Free trial:** One free sample audit: 4 personas, 5 prompts each, 4 models; no card, does not expire. | Plan | Price | What you get | | --- | --- | --- | | Starter | $99 per project / month, billed monthly | A monthly Visibility Audit, weekly snapshot audits, 10 Technical Audit runs and 3 content generation runs. Unlimited seats. | | Pro | $299 per project / month, billed monthly | Adds the Sentiment, Citation and Content Audits, daily snapshots, 50 Technical Audit runs and 10 content generation runs. | Read from https://gumshoe.ai/pricing/ on Oct 23, 2026. Prices change, so confirm with Gumshoe before buying. ## Key features - **Persona-based prompts:** Builds buyer personas for your market and the prompts each would ask, so results show how answers change with who is asking. - **Visibility Audit:** Brand leaderboard, visibility by persona, topic and model, and up to 30 competitors side by side, with change since the last audit. - **Model coverage:** Each audit uses 6 models drawn from 12 tracked, including ChatGPT, Claude, Gemini, Perplexity, DeepSeek, Grok and Google AI Overviews. - **Sentiment and Citation Audits:** On Pro: how models describe your brand, and which domains they cite when answering questions in your category. - **Technical and Content Audits:** Scores each page on how readable it is to AI, flagging schema, JSON-LD, structure and metadata, and finds content gaps (Content Audit on Pro). ## Good for - Product marketers who want results broken down by buyer persona - Brands tracking several product lines as separate projects - Agencies running AI visibility audits for clients ## Worth knowing - Prices are per project, so a brand tracking three product lines pays for three plans. - Starter has only the Visibility and Technical Audits; sentiment, citation and content audits need Pro. - Both plans bill monthly with no annual option listed; many brands or clients need a sales quote. - There is no free plan, only a one-time sample audit; a paid plan is needed for tracking over time. ## ToolGPA grades **GPA: 2.0 out of 4**, graded Oct 23, 2026. Gumshoe builds buyer personas for your market and the prompts each would ask, then shows how AI answers change depending on who's asking. You can see one free sample audit first. After that it's $99 a month per project, billed monthly with no yearly option listed, sentiment, citation and content audits wait on Pro at $299, and there's no API or integration at all. - **Value for money: C.** Starter is $99 a month per project, billed monthly, with unlimited seats. That's at the dearer quarter of this category, and a project is one product line, so three lines means three plans. Citations and sentiment need Pro at $299. - **Free plan and trial: C.** One free sample audit with no card: 4 personas, 5 prompts each, on 4 models, and it doesn't expire. It's a one-time look, though. Tracking over time is paid. - **Features: C.** Persona-based prompts, a leaderboard against up to 30 rivals, 12 models tracked with 6 per audit, and AI readability checks per page. The listing's own gap: Starter has only the Visibility and Technical Audits, so sentiment, citations and content need Pro. - **Ease of use: C.** No rating on record. It builds the personas and their questions for you, and there are still audits to run and read. - **Platforms and integrations: C.** Web only, with no integrations or API listed. These are ToolGPA's own grades. Graded from this listing, whose facts were read from Gumshoe's own pages on 23 October 2026. Not based on using the product, and shorter than our full reviews. ## Where it stands among AI search visibility tools - Gumshoe's GPA of 2.0 is higher than 29 of the 157 other AI search visibility tools we grade, and level with 38. - Its paid plans start at $99 a month, against a middle price of $59 for the category: 99 of the 128 others that charge start lower. - On features, ease of use and platforms it scores 2.0 out of 4. 80 tools score higher and cost less. The category's chart of price against score: https://toolgpa.com/charts/ai-visibility ## Keep it, or make your own? **Keep it.** The plain part of Gumshoe you could make: reports. What surrounds it you could not. The 3 things listed below take a company, not a weekend. That makes this kind of software worth paying for, not this one in particular: 90 of the 157 other AI search visibility tools grade higher. It costs $1,188 a year. - You could make: Reports: an app builder makes this well. - You could not: The same prompts asked of ChatGPT, Perplexity, Gemini and Google's AI answers every day, and the answers kept. - You could not: A score built from what the top results for each keyword cover. - You could not: AI features, unless you pay a model provider for each request yourself. A judgement by ToolGPA from this listing, by rules that are the same for every tool. Nothing was built to test it. **Tags:** AI search visibility, Content optimization, Reports, AI features ## Alternatives - [Profound](https://toolgpa.com/tools/profound): AI search visibility tracking with an AI marketing agent built in. [Compare](https://toolgpa.com/compare/gumshoe-vs-profound) - [Peec AI](https://toolgpa.com/tools/peec-ai): AI search analytics that tracks brand prompts across AI models. [Compare](https://toolgpa.com/compare/gumshoe-vs-peec-ai) - [Scrunch](https://toolgpa.com/tools/scrunch): AI search monitoring plus pages served to AI agents. [Compare](https://toolgpa.com/compare/gumshoe-vs-scrunch) - [Otterly.AI](https://toolgpa.com/tools/otterly-ai): Daily brand and citation tracking across AI search engines. [Compare](https://toolgpa.com/compare/gumshoe-vs-otterly-ai) - [AthenaHQ](https://toolgpa.com/tools/athenahq): Credit-based AI search tracking with content optimization agents. [Compare](https://toolgpa.com/compare/athenahq-vs-gumshoe) ## Sources The prices, plans, platforms and features above were read from these pages on Oct 23, 2026: - https://gumshoe.ai/pricing/ - https://gumshoe.ai/ Page: https://toolgpa.com/tools/gumshoe Listed by ToolGPA (toolgpa.com).