# Gupshup review (2026): is it worth paying for? > WhatsApp, RCS, SMS and voice messaging with AI agents Checked Nov 12, 2026 ยท graded Nov 12, 2026 by ToolGPA. Gupshup is a conversational messaging platform for sending campaigns and handling customer chats on WhatsApp, RCS, SMS, Truecaller and voice. Its pricing page lists no platform fee: a prepaid wallet pays for each message, and bots, AI agents and a live agent dashboard come with every account. - **Category:** SMS & Chat Marketing - **Made by:** Gupshup - **Website:** https://www.gupshup.ai - **Runs on:** Web - **Who should skip it:** Skip it if you want one monthly price, because every message is charged from a prepaid wallet. - **Facts last checked:** Nov 12, 2026 ## Pricing As of Nov 12, 2026, Gupshup is a paid product. - **Pricing model:** Paid - **Free plan:** None. - **Free trial:** None listed. | Plan | Price | What you get | | --- | --- | --- | | Pay as you go | $0 per month platform fee, plus per-message rates from a prepaid wallet | No platform fee. Includes 10 agent seats, 5 chatbot flows, 5 AI agents and 5 automated campaigns; 1,000 AI messages a month are free. | | Enterprise | Custom | Custom rate card on committed volume, SSO and audit logs, dedicated throughput, an uptime SLA and a named account manager. Sold through sales. | Read from https://www.gupshup.ai/pricing on Nov 12, 2026. Prices change, so confirm with Gupshup before buying. ## Key features - **Campaigns on several channels:** Broadcast campaigns go out on WhatsApp, RCS, SMS and Truecaller, with templates, segments, scheduling and delivery reports. - **No-code bot builder:** Chatbot flows and automated campaign journeys are built without code, alongside a live agent dashboard for handing chats to people. - **AI agents:** Text AI agents, voice AI agents and an avatar agent answer customer questions. The first 1,000 AI messages each month are free, then Rs 1.00 each in India. - **Click-to-WhatsApp ads:** Ads on Facebook and Instagram that open a WhatsApp chat, plus RCS ads, both with lead capture. - **APIs and CRM connections:** Gupshup lists APIs, webhooks and integrations with Shopify, Zoho, HubSpot, Salesforce, MoEngage, CleverTap, Bloomreach and Braze. ## Good for - Businesses that want WhatsApp, RCS and SMS on one account and wallet - Teams that want bots and AI agents without paying a monthly platform fee - Large brands negotiating volume rates directly ## Worth knowing - There is no published monthly price: every message is charged from a prepaid wallet at country-specific rates, and WhatsApp rates sit on a separate rate card. - The US pricing page shows a $0 platform fee, but its FAQ still mentions a $99 monthly fee; confirm which applies when you sign up. - Sending pauses when the wallet balance runs out, and the Pay as you go plan includes 10 seats, 5 bot flows and 5 AI agents. - Gupshup is a platform for brands and developers, with no free trial or free plan listed. ## ToolGPA grades **GPA: 2.0 out of 4**, graded Nov 12, 2026. Gupshup sends WhatsApp, RCS, SMS and voice messages with a no-code bot builder and AI agents. There is no monthly price: every message is charged from a prepaid wallet at country rates, and the US page shows a $0 platform fee while its FAQ still mentions a monthly fee. - **Value for money: C.** A $0 platform fee on the US page, but every message is charged from a prepaid wallet at country rates, so no price can be compared to the category's $40.50 middle. - **Free plan and trial: F.** No free plan and no trial is listed, so the way in is the prepaid wallet. - **Features: B.** Campaigns across several channels, a bot builder, AI agents, click-to-WhatsApp ads and APIs, with nothing missing from the messaging job. Pay as you go includes 10 seats, 5 flows and 5 AI agents. - **Ease of use: C.** No store rating on record. Channels, wallet and bots have to be set up. - **Platforms and integrations: B.** Web platform and APIs, with Shopify, Zoho, HubSpot, Salesforce, MoEngage, CleverTap, Bloomreach and Braze. No apps listed. These are ToolGPA's own grades. Graded from this listing, whose facts were read from Gupshup's own pages on 12 November 2026. Not based on using the product, and shorter than our full reviews. ## Where it stands among SMS and chat marketing tools - Gupshup's GPA of 2.0 is higher than 27 of the 77 other SMS and chat marketing tools we grade, and level with 19. - It stands best on features (B, above 65 of 77) and worst on free plan and trial (F, above 0). The category's chart of price against score: https://toolgpa.com/charts/chat-marketing ## Keep it, or make your own? **Keep it.** To replace Gupshup you would be making the WhatsApp Business API, which Meta opens only through approved partners. That is not a weekend's work, with an AI app builder or without one. - You could not: The WhatsApp Business API, which Meta opens only through approved partners. - You could not: Texts to thousands of numbers, registered with the carriers. - You could not: An AI agent, with the models and the safeguards behind it. - You could not: Email sent in volume that still reaches the inbox. - You could not: A chatbot builder hooked into the messaging apps. - You could not: It plugs into other products, Shopify, Zoho and HubSpot among them, and has an API. - You could not: The depth: we grade its features B, which means it covers the whole job. A judgement by ToolGPA from this listing, by rules that are the same for every tool. Nothing was built to test it. ## Works with Shopify, Zoho, HubSpot, Salesforce, MoEngage, CleverTap, Bloomreach, Braze **Tags:** WhatsApp messaging, SMS marketing, Chatbots, AI agents, Marketing automation, Public API ## Alternatives - [Infobip](https://toolgpa.com/tools/infobip): Omnichannel messaging platform with SMS, WhatsApp, RCS and AI agents. [Compare](https://toolgpa.com/compare/gupshup-vs-infobip) - [Sinch](https://toolgpa.com/tools/sinch): Messaging, voice and email APIs plus campaign apps. [Compare](https://toolgpa.com/compare/gupshup-vs-sinch) - [Wati](https://toolgpa.com/tools/wati): WhatsApp Business API inbox with broadcasts, chatbots and ad flows. [Compare](https://toolgpa.com/compare/gupshup-vs-wati) - [Interakt](https://toolgpa.com/tools/interakt): WhatsApp and Instagram marketing, inbox and chatbots for Indian brands. [Compare](https://toolgpa.com/compare/gupshup-vs-interakt) - [AiSensy](https://toolgpa.com/tools/aisensy): WhatsApp API for broadcasts, retargeting and click-to-WhatsApp ads. [Compare](https://toolgpa.com/compare/aisensy-vs-gupshup) ## Sources The prices, plans, platforms and features above were read from these pages on Nov 12, 2026: - https://www.gupshup.ai/pricing - https://www.gupshup.ai - https://www.gupshup.ai/about-us Page: https://toolgpa.com/tools/gupshup Listed by ToolGPA (toolgpa.com).