# Heap > Product analytics that captures every click without manual tagging Heap is a product analytics tool, now part of Contentsquare, that records clicks, pageviews and other interactions automatically so events can be defined after the fact. It shows funnels, user journeys, retention and segments, with Contentsquare's Sense AI assistant answering questions about the data. Plans are priced by monthly sessions; session replay and heatmaps are an add-on for the larger plans. - **Category:** Website & Product Analytics - **Made by:** Heap Inc. (part of Contentsquare) - **Website:** https://www.heap.io - **Runs on:** Web - **Facts last checked:** Oct 18, 2026 ## Pricing Heap has a free plan. - **Pricing model:** Free plan - **Free plan:** Up to 10,000 sessions a month, core analytics charts, unlimited enrichment sources, guides integrations, single sign-on and 6 months of data history. - **Free trial:** Free trial offered from the site; its length and plan are not stated. | Plan | Price | What you get | | --- | --- | --- | | Free | $0 | Up to 10,000 monthly sessions, core charts, 6 months of data history and SSO. | | Growth | Custom | Price estimated after you install the tracking snippet. Adds the Sense AI assistant, unlimited users and reports, CSV exports, 12 months of data. | | Pro | Custom | Sold through sales, priced by sessions: account analytics, engagement matrix, report alerts, 2 environments; session replay as an add-on. | | Premier | Custom | Sold through sales: warehouse sync, behavioral targeting, unlimited projects, advanced permissions, dedicated CSM, regional storage. | Read from https://www.heap.io/pricing on Oct 18, 2026. Prices change, so confirm with Heap before buying. ## Key features - **Automatic event capture:** Records clicks, pageviews and other interactions on web and mobile from one snippet, so you can define and analyze events after they happened. - **Funnels, journeys and retention:** Charts for funnels, retention and visual maps of the paths people take, with segments for comparing groups of users. - **Sense AI assistant:** Contentsquare's AI answers questions about your data in chat, writes summaries and suggests follow-ups. It is listed from the Growth plan up. - **Session replay and heatmaps:** The Experience Analytics add-on for Pro and Premier adds session replay, heatmaps and error analysis linked to the analytics. - **Warehouse sync:** Heap Connect sends data to your warehouse, such as Snowflake, automatically and retroactively. It is an add-on for Pro and included with Premier. ## Good for - Product teams that do not want to plan event tracking up front - SaaS and online stores studying sign-up and checkout funnels - Companies already using Contentsquare ## Worth knowing - No paid prices are published: Growth is quoted after you install the snippet, and Pro and Premier are priced by monthly sessions through sales. - Session replay, heatmaps and error analysis are an add-on for Pro and Premier only. - Past your plan's monthly session limit, data keeps arriving but you cannot view it until you upgrade. - Free keeps 6 months of data and Growth 12; up to 3 years is an add-on on Pro and Premier. ## ToolGPA grades **GPA: 2.2 out of 4**, graded Oct 18, 2026. Heap, now part of Contentsquare, records every click and pageview from one snippet, so you can decide what to measure after the fact. That's handy if you never planned your tracking. But no paid price is published, replays are a Pro add-on, and the free 10,000 sessions go quickly. - **Value for money: C.** No published figure for this size. A site with 10,000 visitors makes at least 10,000 sessions, the free cap, so you'd tip into Growth, which is only quoted after you install the snippet. Pro and Premier go through sales. No price, so a C. - **Free plan and trial: C.** Free up to 10,000 sessions a month, with core charts, SSO and 6 months of history. Past the cap your data keeps arriving, but you can't see it until you upgrade. There's a trial too, though its length isn't stated. - **Features: C.** Autocapture, funnels, journeys, retention and segments, with the Sense AI assistant from Growth up. Graded against Amplitude, Mixpanel and PostHog, which include replays even free, here replays and heatmaps are an add-on for Pro and Premier only. - **Ease of use: C.** No rating on record. Not having to tag events up front is a real head start, but you still define events afterwards and learn the charts, and paid plans start with a sales conversation. - **Platforms and integrations: B.** Web only, with no desktop or phone app. It connects to Salesforce, Snowflake, Segment, Shopify, Iterable, Klaviyo and Marketo, and Heap Connect sends data to your warehouse on Pro and Premier. These are ToolGPA's own grades. Graded from this listing, whose facts were read from Heap's own pages on 18 October 2026. Not based on using the product, and shorter than our full reviews. ## Where it stands among website and product analytics tools - Heap's GPA of 2.2 is higher than 0 of the 13 other website and product analytics tools we grade, and level with 1. - It stands best on platforms and integrations (B, above 0 of 13) and worst on features (C, above 0). The category's chart of price against score: https://toolgpa.com/charts/analytics ## Keep it, or make your own? **Keep it.** Nothing Heap does is plain enough to make in a weekend. The 5 things listed below take a company. That makes this kind of software worth paying for, not this one in particular: 12 of the 13 other website and product analytics tools grade higher. - You could not: A tracking script and a database that counts every visit. - You could not: Recordings of what each visitor did on your pages. - You could not: Connections that pull numbers from dozens of other services. - You could not: It plugs into other products, Salesforce, Snowflake and Segment among them. - You could not: AI features, unless you pay a model provider for each request yourself. A judgement by ToolGPA from this listing, by rules that are the same for every tool. Nothing was built to test it. ## Works with Salesforce, Snowflake, Segment, Shopify, Iterable, Klaviyo, Marketo **Tags:** Web analytics, Session replay, Dashboards, AI features ## Alternatives - [Amplitude](https://toolgpa.com/tools/amplitude): Product analytics with session replay, experiments and in-app guides. [Compare](https://toolgpa.com/compare/amplitude-vs-heap) - [Mixpanel](https://toolgpa.com/tools/mixpanel): Event-based product analytics with replays, flags and experiments. [Compare](https://toolgpa.com/compare/heap-vs-mixpanel) - [PostHog](https://toolgpa.com/tools/posthog): Open-source product analytics with replays, flags and surveys. [Compare](https://toolgpa.com/compare/heap-vs-posthog) - [Fullstory](https://toolgpa.com/tools/fullstory): Session replay and behavior analytics for websites and apps. [Compare](https://toolgpa.com/compare/fullstory-vs-heap) - [Pendo](https://toolgpa.com/tools/pendo): Product analytics plus in-app guides, surveys and session replay. [Compare](https://toolgpa.com/compare/heap-vs-pendo) ## Sources The prices, plans, platforms and features above were read from these pages on Oct 18, 2026: - https://www.heap.io/pricing - https://www.heap.io/about - https://www.heap.io/free-trial - https://www.heap.io/platform/integrations Page: https://toolgpa.com/tools/heap Listed by ToolGPA (toolgpa.com).