# Heatmap.com review (2026): is it worth $199 a month?

> Revenue-based heatmaps and analytics for online stores

Checked Nov 12, 2026 · graded Nov 12, 2026 by ToolGPA.

Heatmap.com is an analytics service for ecommerce stores that attaches revenue to page elements. It offers click heatmaps and scrollmaps, funnels, screen recordings, on-site surveys and AI recommendations, and it prices each plan by the store's annual revenue.

- **Category:** Website & Product Analytics
- **Made by:** Heatmap, Inc.
- **Website:** https://www.heatmap.com
- **Runs on:** Web
- **Who should skip it:** Pricey if you're small: $199 a month is the starting price.
- **Facts last checked:** Nov 12, 2026

## Pricing

As of Nov 12, 2026, Heatmap.com is a paid product with a free trial, starting at $199 per month for stores up to $10M annual revenue, billed monthly.

- **Pricing model:** Free trial
- **Free plan:** None.
- **Free trial:** 14-day free trial on Launch, Growth and Scale.

| Plan | Price | What you get |
| --- | --- | --- |
| Launch | $199 per month for stores up to $10M annual revenue, billed monthly | Unlimited heatmap pages, scrollmaps, funnels, screen recordings and surveys. Talk to Your Data is limited; revenue tracking capped at $10M. |
| Growth | $349 per month for $10-25M annual revenue, billed monthly | Same core features as Launch with expanded Talk to Your Data. Revenue tracking is capped at $25 million. |
| Scale | $699 per month for $25-50M annual revenue, billed monthly | Full Talk to Your Data, MCP and API access and a Chrome extension. Revenue tracking is capped at $50 million. |

Read from https://www.heatmap.com/pricing on Nov 12, 2026. Prices change, so confirm with Heatmap.com before buying.

## Ways to pay less

- **Save up to 32% with annual prepay** (Annual discount): The pricing page offers a Pay Yearly option and states a saving of up to 32% over paying monthly. Source: https://www.heatmap.com/pricing

## Key features

- **Revenue per element:** Heatmaps show what each button, image or block earned, with revenue-per-pixel attribution, rather than only click counts.
- **Scrollmaps:** Show how far visitors scroll and what sits below the point where most of them stop.
- **Funnels and journeys:** Unlimited funnel drop-off analysis plus pre-built and custom funnels, with filters and custom page targeting.
- **Screen recordings:** Recordings tracked against revenue, with a user-journey timeline and session details such as location, device and operating system.
- **Surveys with AI summaries:** Unlimited feedback and pop-up surveys, with AI summaries and qualitative recommendations built from the responses.
- **AI page scan and data chat:** Page-level AI recommendations on every plan, and a Talk to Your Data assistant that is limited on Launch and fuller on higher plans.

## Good for

- Ecommerce teams that want to see revenue, not clicks, on each page element
- Stores that want heatmaps, recordings and surveys in one subscription

## Worth knowing

- The plan is chosen by annual store revenue; the $50M+ band has no listed price, and the pricing page also lists a Book a Demo button for Scale.
- MCP and API access are only on Scale; the free-trial label covers all three listed plans.
- Add-ons cost extra: about $399 a month for a Revenue Intelligence Pack and about $499 for Data & Integrations.
- A CRO Strategist service is $1,000 a month and concierge onboarding $750 one time; basic onboarding is free.

## ToolGPA grades

**GPA: 2.4 out of 4**, graded Nov 12, 2026. Heatmap.com shows how much revenue each page element earns, with scrollmaps, funnels, recordings and surveys, aimed at online stores. It starts at $199 a month and the plan follows your store's yearly revenue. Add-ons cost more.

- **Value for money: C.** $199 a month for stores under $10M a year, above the category's dearer-quarter start of $159 but below its dearest tenth ($299).
- **Free plan and trial: C.** A 14-day free trial on all three plans. No free plan, and the page doesn't spell out card terms.
- **Features: B.** Revenue per element, scrollmaps, funnels, recordings, surveys and AI scan. The listing shows no gap in the core job.
- **Ease of use: C.** No rating on record. You add a script and, for stores, link Shopify.
- **Platforms and integrations: B.** Web, with Klaviyo, Attentive and Shopify, plus an API and Chrome extension on Scale.

These are ToolGPA's own grades. Graded from this listing, whose facts were read from Heatmap.com's own pages on 12 November 2026. Not based on using the product, and shorter than our full reviews.

## Where it stands among website and product analytics tools

- Heatmap.com's GPA of 2.4 is higher than 32 of the 58 other website and product analytics tools we grade, and level with 11.
- It stands best on features (B, above 33 of 58) and worst on ease of use (C, above 3).
- Its paid plans start at $0.83 a month when paid by the year, against a middle price of $29 for the category: 0 of the 32 others that charge start lower.
- On features, ease of use and platforms it scores 2.7 out of 4. Nothing scores higher for less, though at least one tool matches that score at a lower price.

The category's chart of price against score: https://toolgpa.com/charts/analytics

## Keep it, or make your own?

**Keep it.** To replace Heatmap.com you would be making checkout, card payments and sales tax handled for you. That is not a weekend's work, with an AI app builder or without one. It costs $10 a year.

- You could make: Surveys: an app builder makes this well.
- You could not: Checkout, card payments and sales tax handled for you.
- You could not: A tracking script and a database that counts every visit.
- You could not: Recordings of what each visitor did on your pages.
- You could not: AI features, unless you pay a model provider for each request yourself.
- You could not: The depth: we grade its features B, which means it covers the whole job.

A judgement by ToolGPA from this listing, by rules that are the same for every tool. Nothing was built to test it.

## Works with

Klaviyo, Attentive, Shopify

**Tags:** Web analytics, Session replay, Surveys, AI features, Online store

## Alternatives

- [Contentsquare](https://toolgpa.com/tools/hotjar): Heatmaps, session replays and surveys, formerly sold as Hotjar. [Compare](https://toolgpa.com/compare/heatmapcom-vs-hotjar)
- [Crazy Egg](https://toolgpa.com/tools/crazy-egg): Heatmaps, session recordings and A/B testing for websites. [Compare](https://toolgpa.com/compare/crazy-egg-vs-heatmapcom)
- [Lucky Orange](https://toolgpa.com/tools/lucky-orange): Heatmaps, session recordings, surveys and live chat in one tool. [Compare](https://toolgpa.com/compare/heatmapcom-vs-lucky-orange)
- [Mouseflow](https://toolgpa.com/tools/mouseflow): Session replay, heatmaps and funnels for website behavior. [Compare](https://toolgpa.com/compare/heatmapcom-vs-mouseflow)
- [Microsoft Clarity](https://toolgpa.com/tools/microsoft-clarity): Free session recordings and heatmaps from Microsoft, no traffic cap. [Compare](https://toolgpa.com/compare/heatmapcom-vs-microsoft-clarity)

## Sources

The prices, plans, platforms and features above were read from these pages on Nov 12, 2026:

- https://www.heatmap.com/pricing
- https://www.heatmap.com/

Page: https://toolgpa.com/tools/heatmapcom
Listed by ToolGPA (toolgpa.com).