# Helium 10

> All-in-one Amazon seller suite for research, listings, ads and profits

Helium 10 is a web suite and Chrome extension for Amazon sellers, with tools for Walmart and TikTok Shop too. It covers product and keyword research, AI listing writing, rank tracking, profit and inventory tracking, review requests and email follow-ups, FBA refund claims and, on Diamond, ad automation and an AI agent that answers questions about your account.

- **Category:** Amazon Seller Tools
- **Made by:** Helium 10
- **Website:** https://www.helium10.com
- **Runs on:** Web, Browser extension
- **Facts last checked:** Oct 18, 2026

## Pricing

Helium 10 has a free plan. Paid plans start at $99 per month, billed annually ($129 billed monthly).

- **Pricing model:** Free plan
- **Free plan:** Free account, free to use with no end date, with limited uses of each tool and limited Chrome extension access. One user.
- **Free trial:** None listed.

| Plan | Price | What you get |
| --- | --- | --- |
| Free | $0 | A look inside the account with limited uses of each tool and of the Chrome extension, for one user. |
| Platinum | $99 per month, billed annually ($129 billed monthly) | For up to $100K a year in sales: product and keyword research (100 reverse-ASIN searches a month), 20 tracked ASINs, 40 inventory SKUs, 2 seller accounts. |
| Diamond | $279 per month, billed annually ($359 billed monthly) | For $100K to $10M a year: adds the Helium AI agent, ad automation, 1,000 tracked ASINs, 500 SKUs, profit and loss reports, 5 users and 10 accounts. |
| Enterprise | $1,499 per month and up, billed annually | Beyond $10M a year: 10+ users, 15+ seller accounts, up to 5,000 ASINs, a customer success manager and coaching. Booked through a demo. |

Read from https://www.helium10.com/pricing/ on Oct 18, 2026. Prices change, so confirm with Helium 10 before buying.

## Ways to pay less

- **Save up to 20% with annual billing** (Annual discount): Billed yearly, Platinum is $99 a month instead of $129 (saving $360 a year) and Diamond $279 instead of $359 (saving $960). Source: https://www.helium10.com/pricing/

## Key features

- **Product research:** Black Box finds product ideas by demand and competition, and Xray and the Chrome extension show sales estimates while you browse Amazon or Walmart.
- **Keyword research and tracking:** Cerebro looks up the keywords a competitor's ASIN ranks for, Magnet suggests keywords from a seed phrase, and Keyword Tracker follows rankings over time.
- **AI listing builder:** Writes and scores product listings from your keyword research, and can convert Amazon listings to TikTok Shop in bulk.
- **Profits and inventory:** Tracks profit and product analytics, forecasts inventory, raises supplier orders and sends stock to Amazon; Diamond adds profit and loss reports.
- **Ads automation:** Diamond includes rules-based Amazon ad automation, dayparting and bid suggestions, with a 2% fee on ad spend managed through Helium 10 Ads.
- **Helium AI agent and MCP:** On Diamond, an AI agent answers questions across keywords, listings, ads and operations, and the Helium 10 MCP lets other AI tools query your data.

## Good for

- Private label sellers researching, launching and running Amazon products in one account
- Sellers expanding from Amazon to Walmart or TikTok Shop
- Growing brands that want ads, inventory and profit tools alongside research

## Worth knowing

- Plans are set by yearly sales: Platinum to $100K, Diamond to $10M, Enterprise beyond that.
- Helium 10 Ads, the AI agent, profit and loss reports and most of the tracked-ASIN allowance come only with Diamond.
- Helium 10 Ads takes 2% of managed ad spend; the refund service keeps 15% on Platinum and 10% on Diamond.
- Add-ons cost extra: more tracked keywords from $19 a month, MCP from $50 and Market Tracker 360 from $650.

## ToolGPA grades

**GPA: 2.4 out of 4**, graded Oct 18, 2026. Helium 10 tries to do the lot for Amazon sellers: product and keyword research, AI listings, rank tracking, profits, inventory, refunds and, on Diamond, ad automation and an AI agent. It reaches Walmart and TikTok Shop too. The catch is that the best of it sits on Diamond at $279 a month, and Platinum at $99 is mostly research.

- **Value for money: C.** Platinum, the plan for sellers under $100K a year, is $99 a month billed annually ($129 monthly). That's inside the normal range here, but it's mostly research. Ads automation, profit and loss reports and the AI agent need Diamond at $279.
- **Free plan and trial: C.** A free account with no end date, but with limited uses of each tool and of the Chrome extension, for one user. Enough for a look round, not for running a store.
- **Features: B.** Black Box and Xray for product research, Cerebro and Magnet for keywords, an AI listing builder, rank tracking, profits, inventory, review requests, refunds and ads. It covers the whole job and reaches Walmart and TikTok Shop, though ads and P&L need Diamond.
- **Ease of use: C.** No rating on record. It's a big suite with a lot of separately named tools to learn, and seller and ad accounts to connect before most of it works.
- **Platforms and integrations: B.** Web and a Chrome extension, with no phone or desktop app on record. It connects to Seller Central, Amazon Ads, Walmart and TikTok Shop, and its MCP lets Claude and other AI tools query your data.

These are ToolGPA's own grades. Graded from this listing, whose facts were read from Helium 10's own pages on 18 October 2026. Not based on using the product, and shorter than our full reviews.

## Where it stands among Amazon seller tools

- Helium 10's GPA of 2.4 is higher than 11 of the 16 other Amazon seller tools we grade, and level with 2.
- It stands best on features (B, above 15 of 16) and worst on ease of use (C, above 0).
- Its paid plans start at $99 a month, against a middle price of $29 for the category: 9 of the 12 others that charge start lower.
- On features, ease of use and platforms it scores 2.7 out of 4. Nothing scores higher for less, though at least one tool matches that score at a lower price.

The category's chart of price against score: https://toolgpa.com/charts/amazon-sellers

## Keep it, or make your own?

**Keep it.** To replace Helium 10 you would be making data from Amazon's seller tools and years of sales estimates. That is not a weekend's work, with an AI app builder or without one. It is one of the better ones too: its GPA of 2.4 is higher than 11 of the 16 other Amazon seller tools we grade. It costs $1,188 a year.

- You could make: Inventory: an app builder makes this well.
- You could not: Data from Amazon's seller tools and years of sales estimates.
- You could not: Search volumes for millions of keywords, gathered and kept up to date.
- You could not: An AI agent, with the models and the safeguards behind it.
- You could not: Daily checks of where your pages rank in search results.
- You could not: Connections that pull numbers from dozens of other services.
- You could not: It plugs into other products, Amazon Seller Central, Amazon Ads and Walmart Marketplace among them.
- You could not: The depth: we grade its features B, which means it covers the whole job.

A judgement by ToolGPA from this listing, by rules that are the same for every tool. Nothing was built to test it.

## Works with

Amazon Seller Central, Amazon Ads, Walmart Marketplace, TikTok Shop, Claude

**Tags:** Amazon selling, Keyword research, Rank tracking, Inventory, Dashboards, AI agents

## Alternatives

- [Jungle Scout](https://toolgpa.com/tools/jungle-scout): Amazon product and keyword research, with tools to run a store. [Compare](https://toolgpa.com/compare/helium-10-vs-jungle-scout)
- [SellerApp](https://toolgpa.com/tools/sellerapp): Amazon ads automation, profit tracking and product research in one. [Compare](https://toolgpa.com/compare/helium-10-vs-sellerapp)
- [AMZScout](https://toolgpa.com/tools/amzscout): Amazon product research extension and database with an AI chatbot. [Compare](https://toolgpa.com/compare/amzscout-vs-helium-10)
- [ZonGuru](https://toolgpa.com/tools/zonguru): AI listing rewrites and monitoring for Amazon US and UK sellers. [Compare](https://toolgpa.com/compare/helium-10-vs-zonguru)
- [SmartScout](https://toolgpa.com/tools/smartscout): Amazon market research by product, brand, seller and category. [Compare](https://toolgpa.com/compare/helium-10-vs-smartscout)

## Sources

The prices, plans, platforms and features above were read from these pages on Oct 18, 2026:

- https://www.helium10.com/pricing/
- https://www.helium10.com/

Page: https://toolgpa.com/tools/helium-10
Listed by ToolGPA (toolgpa.com).