# Heymarket review (2026): is it worth $49 a month per user, billed yearly? > Shared inbox for business texting and email Checked Nov 12, 2026 ยท graded Nov 12, 2026 by ToolGPA. Heymarket is a business messaging platform where teams send and receive texts and emails from a shared inbox. It also covers list broadcasts, campaigns, automations, RCS messages, AI agents and an API, and can text-enable an existing business number. - **Category:** SMS & Chat Marketing - **Made by:** Heymarket - **Website:** https://www.heymarket.com - **Runs on:** Web - **Who should skip it:** Tight if you're solo: every plan has a 2-user minimum. - **Facts last checked:** Nov 12, 2026 ## Pricing As of Nov 12, 2026, Heymarket is a paid product with a free trial, starting at $49 per user / month, billed annually. - **Pricing model:** Free trial - **Free plan:** None. - **Free trial:** Free trial, no credit card required. | Plan | Price | What you get | | --- | --- | --- | | Standard | $49 per user / month, billed annually | Two-way messaging, shared inbox, unlimited contacts, templates, basic reporting and HubSpot. Minimum 2 users. | | Plus | $99 per user / month, billed annually | Adds lists and campaigns, automations, advanced reporting, group messaging and AI Essentials. Minimum 2 users. | | Pro | $199 per user / month, billed annually | Adds AI Advanced, API access, inbox transfer and advanced administration and security. Minimum 2 users. | | Enterprise | Custom | Custom users and feature setup, white-glove onboarding, priority support and higher message volumes. | Read from https://www.heymarket.com/pricing/ on Nov 12, 2026. Prices change, so confirm with Heymarket before buying. ## Ways to pay less - **Save up to 18% on annual billing** (Annual discount): The pricing page has a Monthly and Annually toggle and says annual billing saves up to 18%. Source: https://www.heymarket.com/pricing/ ## Key features - **Shared inbox:** Texts and emails from many users, teams and channels land in one inbox that teammates can read and answer from desktop or their phones. - **Broadcasts and campaigns:** Personalized mass texts go to lists, and campaigns send a series of messages to them. Both start on the Plus plan. - **Automations:** Rules reply, assign chats or enroll contacts in a campaign based on keywords, timing or message sentiment. - **AI agents:** Q&A and scheduling agents trained on your own content answer questions and book appointments; AI Essentials and AI Advanced are tied to the Plus and Pro plans. - **Text-enable existing numbers:** A current business landline or number can be text-enabled or ported, and group messaging lets several contacts share one conversation. ## Good for - Support, sales and recruiting teams that talk to customers by text - Clinics and dispatch teams that need appointment and update texts - Teams already on HubSpot or Salesforce ## Worth knowing - Messages are billed separately in credits: the page shows $0.03 per credit and one SMS segment is 1 credit, MMS 2 and RCS rich media 3. - Prices shown are billed annually with a 2-user minimum; the page says monthly billing is available but does not show its price. - Group messaging, lists, campaigns and automations are not on Standard, and API access needs Pro. - A $10 per month per campaign charge covers 10DLC registration and compliance, and RCS rich media is annual-plans only. ## ToolGPA grades **GPA: 2.0 out of 4**, graded Nov 12, 2026. Heymarket gives a team one inbox for customer texts and emails. The catch is the price: $49 a person a month with a 2-user minimum, and campaigns and automations only start on Plus at $99. Message credits are billed on top, so the bill is bigger than the plan price. - **Value for money: D.** $49 a person a month on yearly billing, with a 2-user minimum, so the floor is $98. Campaigns and automations need Plus at $99 a person. The category's dearer quarter starts at $49. - **Free plan and trial: C.** Free trial with no credit card, but no free plan. You get a taste, then you pay. - **Features: C.** Shared inbox, broadcasts, automations and AI agents. But lists, campaigns and group messaging are missing from Standard, and API access needs Pro at $199. - **Ease of use: C.** No store rating on record. It's a web app with an inbox, templates, integrations and a number to text-enable, so there is setup to do. - **Platforms and integrations: B.** Web inbox that teammates can also reach from their phones, plus Salesforce, HubSpot, Slack, Zendesk and Zapier. No desktop app on record. These are ToolGPA's own grades. Graded from this listing, whose facts were read from Heymarket's own pages on 12 November 2026. Not based on using the product, and shorter than our full reviews. ## Where it stands among SMS and chat marketing tools - Heymarket's GPA of 2.0 is higher than 7 of the 31 other SMS and chat marketing tools we grade, and level with 10. - It stands best on platforms and integrations (B, above 5 of 31) and worst on value for money (D, above 0). - Its paid plans start at $49 a month for each person, against a middle price of $38.25 for the category: 12 of the 19 others that charge start lower. - On features, ease of use and platforms it scores 2.3 out of 4. 3 tools score higher and cost less. The category's chart of price against score: https://toolgpa.com/charts/chat-marketing ## Keep it, or make your own? **Keep it.** To replace Heymarket you would be making texts to thousands of numbers, registered with the carriers. That is not a weekend's work, with an AI app builder or without one. That makes this kind of software worth paying for, not this one in particular: 14 of the 31 other SMS and chat marketing tools grade higher. It costs $588 a year. - You could not: Texts to thousands of numbers, registered with the carriers. - You could not: One mailbox that several people work at once. - You could not: Email sent in volume that still reaches the inbox. - You could not: An AI agent, with the models and the safeguards behind it. - You could not: Texts from a business number, registered with the carriers. - You could not: It is priced for each person, which means accounts and billing for a team. - You could not: It plugs into other products, Salesforce, HubSpot and Slack among them, and has an API. A judgement by ToolGPA from this listing, by rules that are the same for every tool. Nothing was built to test it. ## Works with Salesforce, HubSpot, Slack, Microsoft Teams, Zendesk, Aircall, Zapier **Tags:** Business texting, SMS marketing, Shared inbox, Marketing automation, AI agents, Public API ## Alternatives - [TextUs](https://toolgpa.com/tools/textus): Business texting for recruiting, sales and customer teams. [Compare](https://toolgpa.com/compare/heymarket-vs-textus) - [SimpleTexting](https://toolgpa.com/tools/simpletexting): SMS marketing and two-way texting priced by monthly message credits. [Compare](https://toolgpa.com/compare/heymarket-vs-simpletexting) - [EZ Texting](https://toolgpa.com/tools/ez-texting): SMS, MMS and RCS marketing for US and Canadian businesses. [Compare](https://toolgpa.com/compare/ez-texting-vs-heymarket) - [SlickText](https://toolgpa.com/tools/slicktext): SMS marketing with workflows and popups, every feature on every plan. [Compare](https://toolgpa.com/compare/heymarket-vs-slicktext) - [Sakari](https://toolgpa.com/tools/sakari): SMS marketing and two-way texting with a dedicated number. [Compare](https://toolgpa.com/compare/heymarket-vs-sakari) ## Sources The prices, plans, platforms and features above were read from these pages on Nov 12, 2026: - https://www.heymarket.com/pricing/ - https://www.heymarket.com - https://www.heymarket.com/integrations/ Page: https://toolgpa.com/tools/heymarket Listed by ToolGPA (toolgpa.com).