# HighLevel

> Sales and marketing platform that agencies can resell to clients

HighLevel combines a CRM and sales pipelines with funnel and website builders, email and SMS campaigns, booking calendars, invoicing and workflow automation. It is aimed at marketing agencies and small businesses: each client or business gets its own sub-account, and every plan is a flat fee with unlimited users and contacts. Phone, messaging and some AI features are charged by usage on top of the subscription.

- **Category:** CRM Software
- **Made by:** HighLevel LLC (since 2018)
- **Website:** https://www.gohighlevel.com
- **Runs on:** Web, macOS, Windows, Linux, iOS, Android
- **Facts last checked:** Oct 5, 2026

## Pricing

HighLevel is a paid product with a free trial, starting at $97 / month flat fee, unlimited users ($970 billed yearly).

- **Pricing model:** Free trial
- **Free plan:** None.
- **Free trial:** 14-day free trial on any plan; the card on file is charged when it ends unless you cancel.

| Plan | Price | What you get |
| --- | --- | --- |
| Starter | $97 per month, flat fee ($970 billed yearly) | 3 sub-accounts with unlimited contacts, unlimited users, all core features and 24/7 support. |
| Unlimited | $297 per month, flat fee ($2,970 billed yearly) | Everything in Starter plus unlimited sub-accounts, phone and email rebilling without markup, and basic API access. |
| Agency Pro | $497 per month, flat fee ($4,970 billed yearly) | Adds SaaS Mode, automated sub-account creation, rebilling with markup, user and agent reporting, and advanced API access. |
| Enterprise | Custom | Custom terms for high-volume businesses and agencies, with a dedicated success manager, HIPAA compliance and a white-label mobile app included. |

Read from https://www.gohighlevel.com/pricing on Oct 5, 2026. Prices change, so confirm with HighLevel before buying.

## Ways to pay less

- **Pay for 10 months with yearly billing** (Annual discount): The pricing page lists Starter at $970 a year against $97 a month, Unlimited at $2,970 against $297 and Agency Pro at $4,970 against $497, which works out to two months free. Source: https://www.gohighlevel.com/pricing

## Key features

- **CRM and sales pipelines:** Contacts, opportunities and pipelines with lead scoring and custom dashboards. Every plan allows unlimited contacts and unlimited users.
- **Unified conversations:** SMS, Messenger, Instagram DMs, WhatsApp and live chat arrive in one conversation stream, alongside inbound and outbound calling.
- **Funnels, websites and forms:** Builders for websites, funnels and landing pages, plus forms, surveys and quizzes for capturing leads into the CRM.
- **Workflows and campaigns:** Workflow automation drives follow-ups such as appointment reminders, missed-call text-back and review requests, and broadcasts go out by email, SMS or WhatsApp.
- **AI tools:** Conversation AI, Voice AI, Content AI, Funnel AI and Reviews AI are listed as core features. Several carry usage-based charges, and AI Employee plans are paid add-ons.
- **Sub-accounts and SaaS Mode:** Agencies run each client in a separate sub-account under their own branding. Agency Pro adds SaaS Mode for selling subscriptions and rebilling usage with a markup.

## Good for

- Marketing agencies managing many client accounts from one login
- Small businesses replacing separate CRM, funnel, email and booking tools
- Agencies that want to resell software under their own brand

## Worth knowing

- There is no free plan, and the 14-day trial charges the card on file when it ends unless you cancel.
- Starter is limited to 3 sub-accounts; unlimited sub-accounts start at $297 a month.
- Phone numbers, SMS, email sending, calling and premium AI usage are billed by usage on top of the plan price.
- Extras such as HIPAA compliance ($297 a month) and a white-label mobile app ($497 a month) are paid add-ons below Enterprise.

## Works with

Google Workspace, Calendly, Mailchimp, Zoom, QuickBooks, Slack, Shopify, Stripe

**Tags:** Sales pipeline, Marketing automation, Workflow automation, AI features, Booking links, Forms, Public API

## Alternatives

- [Keap](https://toolgpa.com/tools/keap): CRM with sales and marketing automation for small businesses. [Compare](https://toolgpa.com/compare/highlevel-vs-keap)
- [HubSpot](https://toolgpa.com/tools/hubspot): Free CRM at the center of a marketing, sales and service suite. [Compare](https://toolgpa.com/compare/highlevel-vs-hubspot)
- [EngageBay](https://toolgpa.com/tools/engagebay): All-in-one marketing, sales and support CRM for small teams. [Compare](https://toolgpa.com/compare/engagebay-vs-highlevel)
- [Ontraport](https://toolgpa.com/tools/ontraport): CRM with marketing automation, payments and membership sites. [Compare](https://toolgpa.com/compare/highlevel-vs-ontraport)
- [Salesmate](https://toolgpa.com/tools/salesmate): CRM with sales, marketing automation and support tools in one. [Compare](https://toolgpa.com/compare/highlevel-vs-salesmate)

## Sources

The prices, plans, platforms and features above were read from these pages on Oct 5, 2026:

- https://www.gohighlevel.com/pricing
- https://www.gohighlevel.com
- https://www.gohighlevel.com/integrations
- https://www.gohighlevel.com/about-us
- https://help.gohighlevel.com/support/solutions/articles/155000006704
- https://help.gohighlevel.com/support/solutions/articles/155000008398-highlevel-mobile-app-experience

Page: https://toolgpa.com/tools/highlevel
Listed by ToolGPA (toolgpa.com).