# Highlighted.ai review (2026): is it worth $29 a month? > ChatGPT and AI Overview tracker that runs on your DataForSEO key Checked Oct 23, 2026 ยท graded Oct 23, 2026 by ToolGPA. Highlighted.ai tracks how often a brand appears in ChatGPT and Google AI Overviews answers for the prompts you enter, and when its domain is cited as a source. It reads the real answers through the customer's own DataForSEO account, so prompts are unlimited and the API usage is paid to DataForSEO. Plans differ by the number of brands, users and workspaces, and higher plans add white-label reports. - **Category:** AI Search Visibility (AEO & GEO) - **Made by:** Highlighted.ai - **Website:** https://highlighted.ai - **Runs on:** Web - **Who should skip it:** Skip it if you don't want a second account and a second bill from DataForSEO for every check. - **Facts last checked:** Oct 23, 2026 ## Pricing As of Oct 23, 2026, Highlighted.ai is a paid product, starting at $29 per month for 1 brand. - **Pricing model:** Paid - **Free plan:** None. - **Free trial:** None listed. | Plan | Price | What you get | | --- | --- | --- | | Starter | $29 per month for 1 brand | Unlimited prompts with your own DataForSEO key, ChatGPT and AI Overviews, competitor tracking, one user and Highlighted-branded reports. | | Premium | $79 per month for up to 10 brands | Up to 10 users and workspaces and white-label reports. | | Agency | $299 per month for unlimited brands | Unlimited users and workspaces and white-label reports. | Read from https://highlighted.ai/pricing/ on Oct 23, 2026. Prices change, so confirm with Highlighted.ai before buying. ## Key features - **Answers as users see them:** Reads the real ChatGPT and Google AI Overviews output through DataForSEO rather than calling a model's API directly. - **Unlimited prompts on a schedule:** Track as many prompts as your DataForSEO budget allows, refreshed daily, every 3 days, weekly or monthly. - **AI visibility score:** Shows the share of answers that name your brand, overall and per prompt, with the full history of each answer. - **Competitor overlay:** Track competitors on the same prompts and lay their results over yours on one chart. - **Workspaces and white-label reports:** Separate workspaces per client with client access, and reports under your own branding from Premium. ## Good for - SEO agencies that already use DataForSEO - Freelancers tracking one brand's AI Overviews and ChatGPT presence cheaply - Agencies sending white-label AI visibility reports to clients ## Worth knowing - Every plan needs your own DataForSEO API account, and the cost of each check is paid to DataForSEO on top of the plan. - The pricing page lists only ChatGPT and Google AI Overviews, though older homepage text also names Claude and Perplexity. - There is no free plan or trial; first-time subscribers get a 30-day money-back guarantee. - Starter is for one user with Highlighted-branded reports; white-label reports start at Premium. ## ToolGPA grades **GPA: 1.4 out of 4**, graded Oct 23, 2026. Highlighted.ai tracks how often ChatGPT and Google AI Overviews name your brand and cite your domain, reading the real answers through your own DataForSEO account. Prompts are unlimited from $29 a month, but you pay DataForSEO for every check on top, so the real bill isn't known up front. There's no trial, only those two engines are on the pricing page, and without a DataForSEO account it won't run at all. - **Value for money: C.** Starter is $29 a month for 1 brand, inside this category's cheaper quarter, but that's before DataForSEO's charge for each check, which you pay on top. So the real bill is higher and depends on how much you track. - **Free plan and trial: F.** Nothing is free: no free plan and no trial. First-time subscribers get a 30-day money-back guarantee, which isn't the same thing. - **Features: D.** It needs another product to work at all, your own DataForSEO account. Then it tracks ChatGPT and AI Overviews only, with a visibility score, answer history and competitor overlays, and no source lists or suggestions. - **Ease of use: C.** No rating on record. Before it reads a single answer you need a DataForSEO account and API key, then prompts, schedules and competitors to set up. - **Platforms and integrations: C.** Web only, with DataForSEO as the one integration, and that one is required rather than optional. These are ToolGPA's own grades. Graded from this listing, whose facts were read from Highlighted.ai's own pages on 23 October 2026. Not based on using the product, and shorter than our full reviews. ## Where it stands among AI search visibility tools - Highlighted.ai's GPA of 1.4 is higher than 0 of the 157 other AI search visibility tools we grade. - It stands best on value for money (C, above 19 of 157) and worst on free plan and trial (F, above 0). - Its paid plans start at $29 a month, against a middle price of $59 for the category: 22 of the 128 others that charge start lower. - On features, ease of use and platforms it scores 1.7 out of 4. 23 tools score higher and cost less. The category's chart of price against score: https://toolgpa.com/charts/ai-visibility ## Keep it, or make your own? **Your call.** You could make the core of Highlighted.ai for yourself: reports. What you would give up is listed below. Whether that is worth the price is your call. It costs $348 a year. - You could make: Reports: an app builder makes this well. - You could make: It runs in a browser, which is where something home-made would run too. - You could not: The same prompts asked of ChatGPT, Perplexity, Gemini and Google's AI answers every day, and the answers kept. A judgement by ToolGPA from this listing, by rules that are the same for every tool. Nothing was built to test it. ## Works with DataForSEO **Tags:** AI search visibility, Reports ## Alternatives - [Otterly.AI](https://toolgpa.com/tools/otterly-ai): Daily brand and citation tracking across AI search engines. [Compare](https://toolgpa.com/compare/highlighted-vs-otterly-ai) - [ZipTie](https://toolgpa.com/tools/ziptie): AI search visibility tracker priced per prompt and engine. [Compare](https://toolgpa.com/compare/highlighted-vs-ziptie) - [SE Visible](https://toolgpa.com/tools/se-visible): AI visibility tracker from SE Ranking for brands and agencies. [Compare](https://toolgpa.com/compare/highlighted-vs-se-visible) - [Peec AI](https://toolgpa.com/tools/peec-ai): AI search analytics that tracks brand prompts across AI models. [Compare](https://toolgpa.com/compare/highlighted-vs-peec-ai) - [AUQ LLMrankings](https://toolgpa.com/tools/auq-llmrankings): Low-cost tracker of brand mentions in ChatGPT and Gemini answers. [Compare](https://toolgpa.com/compare/auq-llmrankings-vs-highlighted) ## Sources The prices, plans, platforms and features above were read from these pages on Oct 23, 2026: - https://highlighted.ai/pricing/ - https://highlighted.ai/ - https://highlighted.ai/version-2-announcement/ Page: https://toolgpa.com/tools/highlighted Listed by ToolGPA (toolgpa.com).