# Hippo Video review (2026): is the free plan enough? > Video messaging and AI video creation aimed at sales teams Checked Nov 12, 2026 ยท graded Nov 12, 2026 by ToolGPA. Hippo Video is a video platform with two product lines: video messaging for sales, marketing and support teams (recording, personalized videos, sales pages, CRM and email integrations) and a text-to-video product with AI avatars. The pricing page lists a free plan and per-user paid plans for each line. - **Category:** Screen Recording & Video - **Made by:** Hippo Video - **Website:** https://www.hippovideo.io - **Runs on:** Web, macOS, Windows, iOS, Android - **Who should skip it:** Pricey if you want the real allowances, which start at Teams, $60 a user. - **Facts last checked:** Nov 12, 2026 ## Pricing As of Nov 12, 2026, Hippo Video has a free plan, and paid plans start at $20 per user / month, billed annually ($30 billed monthly). - **Pricing model:** Free plan - **Free plan:** 2 video flows, 10 minutes of closed captions, 5 AI Editor videos, 2 sales page templates and 50 automated personalized videos. - **Free trial:** 7-day free trial on the Teams plan. | Plan | Price | What you get | | --- | --- | --- | | Free | $0 | Video messaging with basic editing and analytics, a teleprompter, mobile and desktop apps, and Gmail, Outlook and LinkedIn integrations. No credit card needed. | | Pro | $20 per user / month, billed annually ($30 billed monthly) | Adds virtual backgrounds and interactive videos to the Free plan. | | Teams | $60 per user / month, billed annually ($75 billed monthly) | 15+ video flows, 200 minutes of captions, 50 AI Editor videos, 15 sales page templates, 300 personalized videos and sales-platform integrations. 7-day trial. | | Enterprise | $80 per user / month, billed annually, minimum 10 seats | Everything in Teams plus unlimited flows, captions and AI Editor videos, 500 personalized videos, role-based access, single sign-on and an account manager. | Read from https://www.hippovideo.io/pricing on Nov 12, 2026. Prices change, so confirm with Hippo Video before buying. ## Key features - **Recording and editing:** Record and upload videos with a teleprompter, basic editing and a script-based AI editor, using mobile and desktop apps. - **Personalized videos:** Automated personalized videos with prospect names, images and text, or a prospect's website or LinkedIn background, in quantities that depend on the plan. - **Video flows and sales pages:** Pre-built video flows for different purposes and sales page templates for sharing videos with prospects. - **Text-to-video with AI avatars:** A separate product line turns text and documents into videos with AI avatars, with its own plans. - **Sales and email integrations:** Gmail, Outlook and LinkedIn on the Free plan, with integrations for sales platforms such as HubSpot, Salesloft and Gong listed on the site. - **Closed captions and chapters:** Closed captions are included in plan-based minute allowances, and AI-generated chapters are listed under Enterprise. ## Good for - Sales teams sending personalized video outreach - Teams that want video inside Gmail, Outlook or a CRM - Small teams starting on a free plan ## Worth knowing - Prices are per user, and Enterprise has a 10-seat minimum. - The text-to-video line is priced separately: Starter at $24 per user / month billed annually ($29 monthly), Creator at $69 ($89 monthly), and a custom Enterprise plan. - In the text-to-video line, the Free and Starter plans charge $5 per video creation, and a custom avatar is a $1000 one-time add-on. - Single sign-on and role-based access are limited to Enterprise. ## ToolGPA grades **GPA: 2.2 out of 4**, graded Nov 12, 2026. Hippo Video has two products: video messaging for sales and support, and a separate text-to-video tool with AI avatars. The free plan is capped, the useful allowances sit on Teams at $60 a user, and the avatar line is priced on its own. - **Value for money: D.** Pro is $20 a user a month yearly, but it adds only virtual backgrounds and interactive videos; the flows and AI allowances start at Teams, $60, three times the category's $20 dearer-quarter start. - **Free plan and trial: C.** A free plan with 2 video flows, 10 minutes of captions and 5 AI Editor videos, plus a 7-day trial of Teams. - **Features: C.** Recording, personalized videos, flows, sales pages and captions. Single sign-on and roles are Enterprise only, and text-to-video is a separate product. - **Ease of use: C.** No store rating on record, and you set up flows, sales pages and integrations. - **Platforms and integrations: A.** Web, Mac, Windows, iPhone and Android, with Gmail, Outlook, LinkedIn, HubSpot, Salesforce and Gong. These are ToolGPA's own grades. Graded from this listing, whose facts were read from Hippo Video's own pages on 12 November 2026. Not based on using the product, and shorter than our full reviews. ## Where it stands among screen recording and video tools - Hippo Video's GPA of 2.2 is higher than 19 of the 84 other screen recording and video tools we grade, and level with 16. - It stands best on platforms and integrations (A, above 80 of 84) and worst on value for money (D, above 0). - Its paid plans start at $20 a month for each person, against a middle price of $12 for the category: 48 of the 62 others that charge start lower. - On features, ease of use and platforms it scores 2.7 out of 4. 10 tools score higher and cost less. The category's chart of price against score: https://toolgpa.com/charts/video ## Keep it, or make your own? **Keep it.** To replace Hippo Video you would be making a video editor. That is not a weekend's work, with an AI app builder or without one. That makes this kind of software worth paying for, not this one in particular: 49 of the 84 other screen recording and video tools grade higher. It costs $240 a year. - You could not: A video editor. - You could not: A video model, which you can rent by the second but not make. - You could not: Recording the screen with its sound, and somewhere to keep the video. - You could not: Apps for macOS, Windows, iOS and Android that stay in step with each other. - You could not: It is priced for each person, which means accounts and billing for a team. - You could not: It plugs into other products, Gmail, Outlook and LinkedIn among them. - You could not: AI features, unless you pay a model provider for each request yourself. A judgement by ToolGPA from this listing, by rules that are the same for every tool. Nothing was built to test it. ## Works with Gmail, Outlook, LinkedIn, HubSpot, Salesloft, Gong, Salesforce **Tags:** Screen recording, Video editing, AI features, Video generation ## Alternatives - [Vidyard](https://toolgpa.com/tools/vidyard): Video messaging, AI avatars and video hosting for sales teams. [Compare](https://toolgpa.com/compare/hippo-video-vs-vidyard) - [Loom](https://toolgpa.com/tools/loom): Screen and camera recorder for shareable video messages. [Compare](https://toolgpa.com/compare/hippo-video-vs-loom) - [Sendspark](https://toolgpa.com/tools/sendspark): AI-personalized video outreach for sales and marketing teams. [Compare](https://toolgpa.com/compare/hippo-video-vs-sendspark) - [BombBomb](https://toolgpa.com/tools/bombbomb): Video messaging and email for sales and relationship outreach. [Compare](https://toolgpa.com/compare/bombbomb-vs-hippo-video) - [Synthesia](https://toolgpa.com/tools/synthesia): AI video platform that turns scripts into avatar-presented videos. [Compare](https://toolgpa.com/compare/hippo-video-vs-synthesia) ## Sources The prices, plans, platforms and features above were read from these pages on Nov 12, 2026: - https://www.hippovideo.io/pricing - https://www.hippovideo.io Page: https://toolgpa.com/tools/hippo-video Listed by ToolGPA (toolgpa.com).