# HitPaw review (2026): is the free plan enough? > AI photo, video and audio tools online and on desktop Checked Nov 13, 2026 ยท graded Nov 13, 2026 by ToolGPA. HitPaw is a suite of AI media tools sold as desktop, mobile and browser products. The online editor covers photo enhancement, background removal, image generation and AI effects, plus video and audio tools, all drawing on a shared monthly credit allowance. Separate apps include FotorPea for photos and VikPea for video. - **Category:** AI Image & Video Generators - **Made by:** HitPaw - **Website:** https://www.hitpaw.com - **Runs on:** Web, macOS, Windows, iOS, Android - **Who should skip it:** Skip it if you want real results free, as the free plan shows previews only. - **Facts last checked:** Nov 13, 2026 ## Pricing As of Nov 13, 2026, HitPaw has a free plan, and paid plans start at $9.99 per week for 300 AI credits ($24.99 per month, $79.99 per year). - **Pricing model:** Free plan - **Free plan:** Previews only for the enhancers, no AI generators, limited exports and a limited upload file size. - **Free trial:** 7-day free trial of HitPaw Ultra (VikPea) on the desktop apps. | Plan | Price | What you get | | --- | --- | --- | | Free | $0 | Preview-only results in the enhancers, no AI generators, limited exports and upload size. | | Weekly | $9.99 per week, billed weekly | 300 AI credits a week, shown as $24.99 crossed out. Up to 150 generated images or 300 enhanced photos. | | Monthly | $24.99 per month, billed monthly | 1,200 AI credits a month, shown as $69.99 crossed out. Up to 600 generated images or 1,200 enhanced photos. | | Yearly | $79.99 per year, billed yearly | 3,000 AI credits a year, shown as $199.99 crossed out. Up to 1,500 generated images or 3,000 enhanced photos. | Read from https://online.hitpaw.com/pricing.html on Nov 13, 2026. Prices change, so confirm with HitPaw before buying. ## Ways to pay less - **7-day free trial of HitPaw Ultra** (Other savings): The pricing page offers a 7-day free trial of HitPaw Ultra (VikPea) on Windows and Mac, renewing at $42.99 a month on Windows and $69.99 on Mac. Source: https://online.hitpaw.com/pricing.html ## Key features - **Photo enhancer and upscaler:** Sharpens, denoises and upscales photos. Online, the credit plans cover up to 300 to 3,000 enhanced images depending on the plan. - **AI image generator:** Generates images from prompts, with portrait, headshot, anime and character generators, and lists models such as GPT Image 2, Nano Banana Pro and Flux Kontext. - **Image editing tools:** Includes a background remover and changer, watermark and object removers, a photo retoucher, old photo restoration and an image format converter. - **AI video effects and generation:** Creates video from images and text and applies effects such as AI dance and product videos. Listed models include Seedance 2.0, Veo 3, Kling and Wan. - **Audio tools:** The same credits cover an AI music generator, an audio enhancer and a vocal remover. - **Desktop and mobile apps:** FotorPea (photos) and VikPea (video) run on Windows and Mac, with iOS and Android apps for enhancing, art generation and photo-to-video. ## Good for - Upscaling and restoring old or blurry photos - Anyone who wants photo, video and audio tools under one credit balance - People who prefer a desktop app over a browser-only tool ## Worth knowing - The Free plan shows previews only and has no AI generators, so real use means paying. - Weekly, monthly and yearly plans each come with a fixed credit allowance, and the Yearly plan's 3,000 credits are for the whole year. - Pricing shown here is for the online editor; the desktop and mobile apps are sold separately and priced separately. - Plans renew automatically; the 7-day trial renews at a stated $42.99 a month on Windows and $69.99 on Mac. ## ToolGPA grades **GPA: 2.0 out of 4**, graded Nov 13, 2026. HitPaw bundles photo, video and audio tools on one credit balance, on web, desktop and phones. The free plan only shows previews, though, the desktop apps are priced separately from the online plans, and the 7-day trial renews at $42.99 a month on Windows and $69.99 on Mac. - **Value for money: C.** Weekly is $9.99, monthly $24.99 and yearly $79.99, about $6.67 a month but with 3,000 credits for the whole year. The monthly price is at the top of the category range. - **Free plan and trial: D.** The free plan is previews only, with no AI generators and limited exports. A 7-day trial exists for the desktop video app and renews at a high price. - **Features: C.** Enhancing, background removal, image generation, video effects and audio tools. The listing shows a lot of tools but results are previews until you pay. - **Ease of use: C.** No store rating is on record, and credits and separate apps add things to figure out. - **Platforms and integrations: B.** Web, Mac, Windows, iPhone and Android, but no API or integrations are listed. These are ToolGPA's own grades. Graded from this listing, whose facts were read from HitPaw's own pages on 13 November 2026. Not based on using the product, and shorter than our full reviews. ## Where it stands among AI image and video generators - HitPaw's GPA of 2.0 is higher than 31 of the 168 other AI image and video generators we grade, and level with 31. - It stands best on platforms and integrations (B, above 75 of 168) and worst on free plan and trial (D, above 41). - Its paid plans start at $43.29 a month, against a middle price of $11.88 for the category: 116 of the 120 others that charge start lower. - On features, ease of use and platforms it scores 2.3 out of 4. 48 tools score higher and cost less. The category's chart of price against score: https://toolgpa.com/charts/ai-images ## Keep it, or make your own? **Keep it.** To replace HitPaw you would be making an image model, which you can rent by the picture but not make. That is not a weekend's work, with an AI app builder or without one. That makes this kind of software worth paying for, not this one in particular: 106 of the 168 other AI image and video generators grade higher. It costs $519.48 a year. - You could not: An image model, which you can rent by the picture but not make. - You could not: A video model, which you can rent by the second but not make. - You could not: Apps for macOS, Windows, iOS and Android that stay in step with each other. - You could not: AI features, unless you pay a model provider for each request yourself. A judgement by ToolGPA from this listing, by rules that are the same for every tool. Nothing was built to test it. **Tags:** Image generation, Video generation, AI features ## Alternatives - [Topaz Labs](https://toolgpa.com/tools/topaz-labs): AI upscaling and enhancement apps for photos and video. [Compare](https://toolgpa.com/compare/hitpaw-vs-topaz-labs) - [PicWish](https://toolgpa.com/tools/picwish): Photo cleanup, background removal and enhancement. [Compare](https://toolgpa.com/compare/hitpaw-vs-picwish) - [VanceAI](https://toolgpa.com/tools/vance-ai): Credit-based image and video enhancer with a Windows desktop app. [Compare](https://toolgpa.com/compare/hitpaw-vs-vance-ai) - [Let's Enhance](https://toolgpa.com/tools/lets-enhance): Browser image enhancer and upscaler sold by monthly credits. [Compare](https://toolgpa.com/compare/hitpaw-vs-lets-enhance) - [Upscayl](https://toolgpa.com/tools/upscayl): Free desktop image upscaler with a paid credit-based cloud. [Compare](https://toolgpa.com/compare/hitpaw-vs-upscayl) ## Sources The prices, plans, platforms and features above were read from these pages on Nov 13, 2026: - https://online.hitpaw.com/pricing.html - https://www.hitpaw.com - https://online.hitpaw.com Page: https://toolgpa.com/tools/hitpaw Listed by ToolGPA (toolgpa.com).