# HockeyStack review (2026): is it worth it? > B2B revenue attribution and go-to-market analytics Checked Nov 12, 2026 ยท graded Nov 12, 2026 by ToolGPA. HockeyStack is a B2B analytics platform that connects marketing, sales and revenue data to show the buyer journey from first anonymous touch to closed-won. It offers multi-touch attribution, lift reports, custom dashboards and an AI assistant called Odin. - **Category:** Website & Product Analytics - **Made by:** HockeyStack, Inc. - **Website:** https://www.hockeystack.com - **Runs on:** Web - **Who should skip it:** Not for you if you only want to count visitors. - **Facts last checked:** Nov 12, 2026 ## Pricing HockeyStack's current pricing could not be confirmed from its own site. ## Key features - **Buyer journey view:** Shows every interaction from first anonymous touch to closed-won; the vendor says cookieless tracking captures the dark funnel. - **Multi-touch attribution:** Apply any attribution model and compare how each credits channels side by side. - **Lift and incrementality reports:** Compare exposed and unexposed accounts to see which campaigns drive conversions. - **Custom reports and dashboards:** Build reports on your own business logic across attribution models, scoring weights and campaign groupings, with no SQL. - **Two-way data syncing:** Syncs with CRM, ad platforms and warehouse, and pushes conversion data back to those tools. ## Good for - B2B revenue and marketing teams measuring pipeline impact - GTM operations teams reconciling CRM and ad platform data ## Worth knowing - No prices are published; the pricing page is a form to book a call with the team. - It is aimed at B2B go-to-market teams, not at simple website traffic counting. - Access starts with a demo request. ## ToolGPA grades **GPA: 1.8 out of 4**, graded Nov 12, 2026. HockeyStack shows the buyer journey and multi-touch attribution for B2B teams. The pricing page is a form to book a call, and access starts with a demo. It's not for counting website visits. - **Value for money: C.** No price is published; the pricing page is a booking form. With nothing to compare, it sits in the middle. - **Free plan and trial: F.** No free plan or free trial is on record for it. - **Features: C.** Buyer journeys, multi-touch attribution, lift reports, custom dashboards and syncing. Aimed at B2B go-to-market teams. - **Ease of use: C.** No rating on record. Onboarding starts with a demo. - **Platforms and integrations: B.** Web, with Salesforce and HubSpot syncing. These are ToolGPA's own grades. Graded from this listing, whose facts were read from HockeyStack's own pages on 12 November 2026. Not based on using the product, and shorter than our full reviews. ## Where it stands among website and product analytics tools - HockeyStack's GPA of 1.8 is higher than 7 of the 58 other website and product analytics tools we grade, and level with 5. - It stands best on platforms and integrations (B, above 20 of 58) and worst on free plan and trial (F, above 0). The category's chart of price against score: https://toolgpa.com/charts/analytics ## Keep it, or make your own? **Keep it.** The plain part of HockeyStack you could make: reports. What surrounds it you could not. The 3 things listed below take a company, not a weekend. That makes this kind of software worth paying for, not this one in particular: 46 of the 58 other website and product analytics tools grade higher. - You could make: Reports: an app builder makes this well. - You could not: Connections that pull numbers from dozens of other services. - You could not: A tracking script and a database that counts every visit. - You could not: AI features, unless you pay a model provider for each request yourself. A judgement by ToolGPA from this listing, by rules that are the same for every tool. Nothing was built to test it. ## Works with Salesforce, HubSpot **Tags:** Dashboards, Reports, AI features, Web analytics ## Alternatives - [Dreamdata](https://toolgpa.com/tools/dreamdata): B2B attribution and go-to-market analytics. [Compare](https://toolgpa.com/compare/dreamdata-vs-hockeystack) - [Usermaven](https://toolgpa.com/tools/usermaven): Marketing attribution and web and product analytics. [Compare](https://toolgpa.com/compare/hockeystack-vs-usermaven) - [Mixpanel](https://toolgpa.com/tools/mixpanel): Event-based product analytics with replays, flags and experiments. [Compare](https://toolgpa.com/compare/hockeystack-vs-mixpanel) - [Amplitude](https://toolgpa.com/tools/amplitude): Product analytics with session replay, experiments and in-app guides. [Compare](https://toolgpa.com/compare/amplitude-vs-hockeystack) - [Segment](https://toolgpa.com/tools/segment): Customer data platform from Twilio that collects and routes events. [Compare](https://toolgpa.com/compare/hockeystack-vs-segment) ## Sources The prices, plans, platforms and features above were read from these pages on Nov 12, 2026: - https://www.hockeystack.com/pricing - https://www.hockeystack.com Page: https://toolgpa.com/tools/hockeystack Listed by ToolGPA (toolgpa.com).