# Contentsquare

> Heatmaps, session replays and surveys, formerly sold as Hotjar

Hotjar is now part of Contentsquare, and new users sign up there instead: Hotjar accounts log in with the same credentials. Its Experience Analytics plans keep what Hotjar was known for, heatmaps, session recordings and surveys, and add funnels, journey analysis, error and performance monitoring, and Sense AI summaries. A free plan covers up to 200,000 sessions a month; paid plans are priced by monthly sessions.

- **Category:** Website & Product Analytics
- **Made by:** Contentsquare
- **Website:** https://contentsquare.com/hotjar/
- **Runs on:** Web
- **Facts last checked:** Oct 18, 2026

## Pricing

Contentsquare has a free plan. Paid plans start at $39 per month for up to 7k sessions, billed yearly ($49 billed monthly).

- **Pricing model:** Free plan
- **Free plan:** Free forever: up to 200k sessions a month with replays of 5% of them (max 10k), heatmaps, funnels, error monitoring, basic surveys, 1 project and 1 month of data.
- **Free trial:** None listed.

| Plan | Price | What you get |
| --- | --- | --- |
| Free | $0 | Up to 200k monthly sessions, 5% recorded, 1 month of data, 1 project, 7 integrations and an MCP connection for AI assistants. |
| Growth | $39 per month for up to 7k sessions, billed yearly ($49 billed monthly) | 13 months of data, 3 projects, zone heatmaps, journeys, Sense AI chat; 15% of sessions recorded. $409 a month at 100k sessions, billed monthly. |
| Pro | Custom | Sold through sales: up to 6 projects, up to 100% of sessions recorded, APIs, alerts, form analysis, revenue attribution. |
| Enterprise | Custom | Sold through sales: unlimited projects, real-time error troubleshooting, synthetic monitoring, A/B testing analysis, SLAs. |

Read from https://contentsquare.com/pricing/ on Oct 18, 2026. Prices change, so confirm with Contentsquare before buying.

## Ways to pay less

- **Save 20% with yearly billing** (Annual discount): Paying yearly saves 20%: Growth at 7k sessions is $39 a month instead of $49. Source: https://contentsquare.com/pricing/

## Key features

- **Heatmaps and attention maps:** Shows where visitors click, hover and scroll, with attention maps for engagement; zone heatmaps and side-by-side comparisons start on Growth.
- **Session replays:** Replays of real visits to spot struggles and errors. Free records 5% of sessions and Growth 15%; Pro and Enterprise can record all of them.
- **Funnels and journeys:** Funnels on every plan show where people drop off; Growth links funnels to replays and adds journey analysis and impact estimates.
- **Error and performance monitoring:** Catches JavaScript errors and shows Core Web Vitals and how slow pages affect behavior, included on the free plan.
- **Sense AI:** AI summaries of heatmaps and replays and a chat for questions about your data on Growth and up; every plan can connect AI assistants through MCP.
- **Surveys and feedback:** Feedback widgets and surveys tied to replays, sold as Voice of Customer: 100 responses a month free, more from $79 a month.

## Good for

- Marketers and designers who want to see how visitors use a page
- Former Hotjar users moving to the Contentsquare plans
- Small sites that fit in the free 200k-session allowance

## Worth knowing

- New Hotjar accounts can no longer be created; new users sign up for Contentsquare, and existing Hotjar users log in there.
- Free and Growth record only a share of sessions (5% up to 10k, and 15%); recording every session needs Pro or Enterprise.
- Surveys beyond 100 responses a month are a separate Voice of Customer plan starting at $79 a month.
- APIs, alerts, form analysis and Adobe Analytics integration need Pro or Enterprise, priced through sales.

## ToolGPA grades

**GPA: 2.8 out of 4**, graded Oct 18, 2026. Contentsquare is where Hotjar lives now: heatmaps, replays and surveys, plus funnels, journeys and error monitoring. The free plan covers up to 200k sessions a month, which is plenty for a small site. The catch is that it records only 5% of them, and recording every visit takes a plan priced through sales.

- **Value for money: B.** $0: the free plan covers up to 200k sessions, so a 10,000-visitor site fits, but it records only 5% of visits. Recording more starts with Growth at $39 a month billed yearly for just 7k sessions, fewer than this site has. Graded against Clarity, which records everything free, that's a B.
- **Free plan and trial: B.** Free forever up to 200k sessions, with heatmaps, funnels, error monitoring and basic surveys, so one person can live on it. The limits: 5% of sessions recorded, up to 10k, 1 project and 1 month of data.
- **Features: B.** Heatmaps, attention maps, replays, funnels, journeys, error and Core Web Vitals monitoring, surveys and Sense AI summaries. That's the whole experience analytics job, though Free and Growth record only a share of visits and APIs need Pro.
- **Ease of use: C.** No rating on record. A snippet starts the heatmaps and replays, but Hotjar now sits inside Contentsquare's bigger platform, new users sign up there, and journeys, projects and surveys take some learning.
- **Platforms and integrations: B.** Web only, with no desktop or phone app. It connects to Google Analytics, Jira, HubSpot, Slack, Microsoft Teams, Unbounce, Optimizely and AB Tasty, and AI assistants can plug in through MCP on every plan.

These are ToolGPA's own grades. Graded from this listing, whose facts were read from Contentsquare's own pages on 18 October 2026. Not based on using the product, and shorter than our full reviews.

## Where it stands among website and product analytics tools

- Contentsquare's GPA of 2.8 is higher than 7 of the 13 other website and product analytics tools we grade.
- It stands best on free plan and trial (B, above 7 of 13) and worst on ease of use (C, above 0).
- Its paid plans start at $39 a month, against a middle price of $39 for the category: 3 of the 6 others that charge start lower.
- On features, ease of use and platforms it scores 2.7 out of 4. Nothing scores higher for less, though at least one tool matches that score at a lower price.

The category's chart of price against score: https://toolgpa.com/charts/analytics

## Keep it, or make your own?

**Keep it.** The plain part of Contentsquare you could make: surveys. What surrounds it you could not. The 6 things listed below take a company, not a weekend. It costs $468 a year.

- You could make: Surveys: an app builder makes this well.
- You could not: Recordings of what each visitor did on your pages.
- You could not: A tracking script and a database that counts every visit.
- You could not: It plugs into other products, Google Analytics, Jira and HubSpot among them.
- You could not: AI features, unless you pay a model provider for each request yourself.
- You could not: Hooks into the device itself: widgets.
- You could not: The depth: we grade its features B, which means it covers the whole job.

A judgement by ToolGPA from this listing, by rules that are the same for every tool. Nothing was built to test it.

## Works with

Google Analytics, Jira, HubSpot, Slack, Microsoft Teams, Unbounce, Optimizely, AB Tasty

**Tags:** Session replay, Web analytics, Surveys, AI features

## Alternatives

- [Microsoft Clarity](https://toolgpa.com/tools/microsoft-clarity): Free session recordings and heatmaps from Microsoft, no traffic cap. [Compare](https://toolgpa.com/compare/hotjar-vs-microsoft-clarity)
- [Fullstory](https://toolgpa.com/tools/fullstory): Session replay and behavior analytics for websites and apps. [Compare](https://toolgpa.com/compare/fullstory-vs-hotjar)
- [LogRocket](https://toolgpa.com/tools/logrocket): Session replay with error tracking and product analytics for web apps. [Compare](https://toolgpa.com/compare/hotjar-vs-logrocket)
- [PostHog](https://toolgpa.com/tools/posthog): Open-source product analytics with replays, flags and surveys. [Compare](https://toolgpa.com/compare/hotjar-vs-posthog)
- [Heap](https://toolgpa.com/tools/heap): Product analytics that captures every click without manual tagging. [Compare](https://toolgpa.com/compare/heap-vs-hotjar)

## Sources

The prices, plans, platforms and features above were read from these pages on Oct 18, 2026:

- https://contentsquare.com/pricing/
- https://contentsquare.com/hotjar/

Page: https://toolgpa.com/tools/hotjar
Listed by ToolGPA (toolgpa.com).