# Hotmart review (2026): is it any good? > Sell courses and digital products for a cut of each sale Checked Nov 12, 2026 ยท graded Nov 13, 2026 by ToolGPA. Hotmart is a platform for selling online courses, e-books, communities, events and other digital or physical products. It bundles a members area, checkout, payments in local currencies, an affiliate program, webinars, funnels and email automation. There is no subscription: the vendor takes a fee on each approved sale. It describes itself as Latin America's leader in this market. - **Category:** Courses & Communities - **Made by:** Launch Pad Technology, Services and Payments Ltd. - **Website:** https://hotmart.com/en - **Runs on:** Web - **Who should skip it:** Pricey if you sell a lot, as the 9.9% plus R$1 fee is taken from every sale. - **Facts last checked:** Nov 12, 2026 ## Pricing As of Nov 12, 2026, Hotmart is free to use. - **Pricing model:** Free - **Free plan:** No monthly or annual fee and no limit on products. Hotmart charges a fee on each approved sale; the home page gives 9.9% + R$1 for revenue up to five figures. - **Free trial:** None listed. | Plan | Price | What you get | | --- | --- | --- | | Free account | $0 | No subscription. The fee is 9.9% + R$1 per approved sale for revenue up to five figures, and it falls as earnings rise. The page states the rate in Brazilian reais. | Read from https://hotmart.com/en on Nov 12, 2026. Prices change, so confirm with Hotmart before buying. ## Key features - **Members area:** A customizable area for courses and other content, where you can also promote your other products to buyers. - **Checkout and payments:** Its own payment system with local payment methods and a checkout builder with order bumps, localized to the buyer's language and currency. - **Affiliate program:** Affiliates can promote your products, and Hotmart automates their payouts. - **Events and webinars:** Host webinars or online events and sell with one-click buying during them. - **Funnels and email automation:** Upsells and downsells, plus automated emails for abandoned carts and sales recovery. - **Co-creation and analytics:** Add partners to a product and split profits automatically, with sales reports and tracking pixels. ## Good for - Creators who prefer a per-sale fee to a monthly bill - Selling to buyers in Brazil and other Latin American countries - Products promoted through a large affiliate network ## Worth knowing - The fee is quoted in Brazilian reais (9.9% + R$1 per sale) for revenue up to five figures; check the fees page for your currency. - Withdrawing earnings costs a fee; in Brazilian reais the minimum is R$2.00 plus R$1.99. - Payout timing depends on the sale currency and the buyer's payment method. ## ToolGPA grades **GPA: 2.6 out of 4**, graded Nov 13, 2026. Hotmart lets you sell courses and digital products with no monthly fee and no product limit, but it takes a fee on every approved sale, quoted at 9.9% plus R$1. The fee, withdrawal charges and payout timing all depend on the currency of the sale. - **Value for money: B.** No monthly or annual fee, but 9.9% plus R$1 comes off every approved sale up to five figures of revenue. A seller with steady income pays more than a flat plan would charge. - **Free plan and trial: B.** A free account with no limit on products, and a platform fee only when something sells. One person can run on it. - **Features: B.** Members area, checkout, affiliate programme, events and webinars, funnels, email automation and analytics. Nothing named in the listing is missing for selling a course. - **Ease of use: C.** No store rating on record. You build the product, the members area and the checkout yourself. - **Platforms and integrations: C.** Web only on the listing, with no integrations on record. These are ToolGPA's own grades. Graded from this listing, whose facts were read from Hotmart's own pages on 12 November 2026. Not based on using the product, and shorter than our full reviews. ## Where it stands among course and community platforms - Hotmart's GPA of 2.6 is higher than 35 of the 41 other course and community platforms we grade, and level with 2. - It stands best on value for money (B, above 35 of 41) and worst on platforms and integrations (C, above 0). - Hotmart has no paid plan. - On features, ease of use and platforms it scores 2.3 out of 4, and no tool on the category's chart scores higher without costing more. The category's chart of price against score: https://toolgpa.com/charts/courses-communities ## Keep it, or make your own? **Keep it.** Hotmart is free, so making your own would save you nothing. And it is not the kind of software a weekend replaces. It is one of the better ones too: its GPA of 2.6 is higher than 35 of the 41 other course and community platforms we grade. - You could make: Online courses and digital downloads: an app builder makes these well. - You could not: Live video to hundreds of people at once. - You could not: Email sent in volume that still reaches the inbox. - You could not: A members' space with posts, chat and events that people keep coming back to. - You could not: Every click and sale traced back to the right partner. - You could not: The depth: we grade its features B, which means it covers the whole job. A judgement by ToolGPA from this listing, by rules that are the same for every tool. Nothing was built to test it. **Tags:** Online courses, Community, Affiliate tracking, Webinars, Marketing automation, Digital downloads ## Alternatives - [Kajabi](https://toolgpa.com/tools/kajabi): All-in-one platform for selling courses, coaching and communities. [Compare](https://toolgpa.com/compare/hotmart-vs-kajabi) - [Teachable](https://toolgpa.com/tools/teachable): Online course, coaching and membership platform with its own checkout. [Compare](https://toolgpa.com/compare/hotmart-vs-teachable) - [Thinkific](https://toolgpa.com/tools/thinkific): Course, community and membership platform for experts and academies. [Compare](https://toolgpa.com/compare/hotmart-vs-thinkific) - [Podia](https://toolgpa.com/tools/podia): Website, store, courses, community and email for creators in one place. [Compare](https://toolgpa.com/compare/hotmart-vs-podia) - [Graphy](https://toolgpa.com/tools/graphy): Course and membership platform with AI agents and branded apps. [Compare](https://toolgpa.com/compare/graphy-vs-hotmart) ## Sources The prices, plans, platforms and features above were read from these pages on Nov 12, 2026: - https://hotmart.com/en - https://hotmart.com/en/pricing Page: https://toolgpa.com/tools/hotmart Listed by ToolGPA (toolgpa.com).