# HubSpot AEO review (2026): is it worth $45 a month, billed yearly?

> HubSpot's AI visibility tracker for ChatGPT, Gemini and Perplexity

Checked Oct 23, 2026 · graded Oct 24, 2026 by ToolGPA.

HubSpot AEO tracks how often a brand is mentioned in answers from ChatGPT, Gemini and Perplexity, for prompts the user picks or HubSpot suggests. It reports a visibility score, sentiment, competitor share of voice and the pages AI answers cite, then lists recommended fixes. It is sold on its own at a flat price for 25 prompts and is also included in Marketing Hub Professional and Enterprise. HubSpot labels it a beta.

- **Category:** AI Search Visibility (AEO & GEO)
- **Made by:** HubSpot, Inc.
- **Website:** https://www.hubspot.com/products/aeo
- **Runs on:** Web
- **Who should skip it:** Skip it if you need Claude, Copilot or Google's AI Overviews, as the pages name only ChatGPT, Gemini and Perplexity.
- **Facts last checked:** Oct 23, 2026

## Pricing

As of Oct 23, 2026, HubSpot AEO is a paid product with a free trial, starting at $45 per month for 25 prompts, billed annually ($50 billed monthly).

- **Pricing model:** Free trial
- **Free plan:** None.
- **Free trial:** 28-day free trial with 25 prompts on ChatGPT, Perplexity and Gemini, no credit card required.

| Plan | Price | What you get |
| --- | --- | --- |
| HubSpot AEO | $45 per month for 25 prompts, billed annually ($50 billed monthly) | Each prompt runs daily on ChatGPT, Gemini and Perplexity, up to 2,500 answers a month, with citations, share of voice and recommendations. |

Read from https://www.hubspot.com/products/aeo on Oct 23, 2026. Prices change, so confirm with HubSpot AEO before buying.

## Ways to pay less

- **10% off with annual billing** (Annual discount): HubSpot's AEO page lists the plan at $45 a month when paid annually instead of $50 billed monthly, a saving of 10%. Source: https://www.hubspot.com/products/aeo

## Key features

- **Brand visibility score:** A daily score for how often the brand appears in AI answers across tracked prompts, shown as a trend per engine beside competitors' share of voice.
- **Prompt tracking and suggestions:** Shows each tracked prompt's full answer per engine, filterable by buyer's journey stage, and suggests prompts based on the company, its rivals and its industry.
- **Citation analysis:** Breaks down which domains, pages and source types (owned, competitor, social, user-generated, affiliate) AI answers cite for the brand and its rivals.
- **Sentiment analysis:** Rates how positively or negatively AI answers describe the brand, on a scale from -100 to +100.
- **Prioritized recommendations:** Turns visibility gaps into actions such as a new blog post, an update to an existing page, a LinkedIn post or outreach to a third-party site.

## Good for

- Marketers who want a low-cost start on AI visibility tracking
- HubSpot Marketing Hub customers, who get it included in Professional and Enterprise
- Small teams watching one brand across the three main AI chat tools

## Worth knowing

- Only ChatGPT, Gemini and Perplexity are tracked; the pages name no other AI engines.
- The $50 plan covers 25 prompts; each pack of 10 more prompts and 1,000 more answers is $20 a month.
- Each brand needs its own $50 a month subscription.
- Marketing Hub Professional includes 25 prompts and Enterprise 50, with recommendations that draw on CRM data.

## ToolGPA grades

**GPA: 2.0 out of 4**, graded Oct 24, 2026. HubSpot AEO runs 25 prompts a day on ChatGPT, Gemini and Perplexity and lists citations, sentiment and suggested fixes, for $50 a month or $45 paid yearly. But those three engines are all it tracks, each brand needs its own subscription, 10 more prompts cost $20 a month, and HubSpot still labels it a beta.

- **Value for money: C.** $45 a month billed yearly, $50 monthly, for 25 prompts run daily on 3 engines. That's between this category's cheaper quarter at $29 and its middle at $49. Each extra 10 prompts is $20 a month, and every brand needs its own subscription.
- **Free plan and trial: C.** No free plan, but a 28-day trial with 25 prompts on ChatGPT, Perplexity and Gemini, and no card needed.
- **Features: C.** A daily visibility score, share of voice, citations sorted by source type, sentiment from -100 to +100 and a list of fixes. The gap the listing names: only ChatGPT, Gemini and Perplexity are tracked, and HubSpot labels it a beta.
- **Ease of use: C.** No rating on record. HubSpot suggests prompts from your company and rivals, but you still pick what to track and read the trend per engine before the numbers mean much.
- **Platforms and integrations: C.** Web only. The only connections named are HubSpot's own CRM and Marketing Hub, and no API or MCP server is listed.

These are ToolGPA's own grades. Graded from this listing, whose facts were read from HubSpot's own pages on 23 October 2026. Not based on using the product, and shorter than our full reviews.

## Where it stands among AI search visibility tools

- HubSpot AEO's GPA of 2.0 is higher than 29 of the 157 other AI search visibility tools we grade, and level with 38.
- Its paid plans start at $45 a month, against a middle price of $59 for the category: 52 of the 128 others that charge start lower.
- On features, ease of use and platforms it scores 2.0 out of 4. 40 tools score higher and cost less.

The category's chart of price against score: https://toolgpa.com/charts/ai-visibility

## Keep it, or make your own?

**Keep it.** The plain part of HubSpot AEO you could make: reports. What surrounds it you could not. The 1 things listed below take a company, not a weekend. That makes this kind of software worth paying for, not this one in particular: 90 of the 157 other AI search visibility tools grade higher. It costs $540 a year.

- You could make: Reports: an app builder makes this well.
- You could not: The same prompts asked of ChatGPT, Perplexity, Gemini and Google's AI answers every day, and the answers kept.

A judgement by ToolGPA from this listing, by rules that are the same for every tool. Nothing was built to test it.

## Works with

HubSpot Smart CRM, HubSpot Marketing Hub

**Tags:** AI search visibility, Reports

## Alternatives

- [Profound](https://toolgpa.com/tools/profound): AI search visibility tracking with an AI marketing agent built in. [Compare](https://toolgpa.com/compare/hubspot-aeo-vs-profound)
- [Otterly.AI](https://toolgpa.com/tools/otterly-ai): Daily brand and citation tracking across AI search engines. [Compare](https://toolgpa.com/compare/hubspot-aeo-vs-otterly-ai)
- [SE Visible](https://toolgpa.com/tools/se-visible): AI visibility tracker from SE Ranking for brands and agencies. [Compare](https://toolgpa.com/compare/hubspot-aeo-vs-se-visible)
- [Semrush](https://toolgpa.com/tools/semrush): SEO suite for keyword research, rank tracking and AI search visibility. [Compare](https://toolgpa.com/compare/hubspot-aeo-vs-semrush)

## Sources

The prices, plans, platforms and features above were read from these pages on Oct 23, 2026:

- https://www.hubspot.com/products/aeo
- https://legal.hubspot.com/hubspot-product-and-services-catalog/products

Page: https://toolgpa.com/tools/hubspot-aeo
Listed by ToolGPA (toolgpa.com).