# HubSpot

> Free CRM at the center of a marketing, sales and service suite

HubSpot is a customer platform built around a shared CRM, with separate hubs for marketing, sales, service, content and data layered on top. The CRM itself is free for up to 2 users and 1,000 contacts and covers contacts, deal pipelines, tasks, email tracking and reporting dashboards. Paid tiers are sold per seat as a Starter bundle, as Smart CRM, or hub by hub, such as Sales Hub.

- **Category:** CRM Software
- **Made by:** HubSpot, Inc. (since 2006)
- **Website:** https://www.hubspot.com
- **Runs on:** Web, iOS, Android, Browser extension
- **Facts last checked:** Oct 4, 2026

## Pricing

HubSpot has a free plan. Paid plans start at $20 per seat / month for Starter (new customers: from $7, billed annually).

- **Pricing model:** Free plan
- **Free plan:** Free tools for up to 2 users and 1,000 contacts with no expiry date: contact management, deal pipelines, tasks, email tracking, live chat, a meeting link and reporting dashboards. Live chat and marketing emails carry HubSpot branding.
- **Free trial:** None listed.

| Plan | Price | What you get |
| --- | --- | --- |
| Free Tools | $0 | Up to 2 users and 1,000 contacts, with contact management, deal pipelines, live chat and reporting dashboards. No credit card required. |
| Starter | $20 per seat / month; new customers from $7, billed annually | A bundle of the Starter editions of the marketing, sales, service, content and data hubs. Removes HubSpot branding and includes 500 HubSpot Credits. |
| Smart CRM Professional | $45 per seat / month, annual commitment ($50 billed monthly) | CRM-only tier with up to 100 pipelines, 100 custom reports, 75 dashboards and 3,000 HubSpot Credits. |
| Smart CRM Enterprise | $75 per seat / month | CRM-only tier with up to 350 pipelines, 500 custom reports, 200 calculated properties and 5,000 HubSpot Credits. |
| Sales Hub Professional | $90 per seat / month, annual commitment ($100 billed monthly) | Sales Hub only: up to 300 customizable workflows, call transcription and playbooks. A one-time $1,500 onboarding fee is required. |
| Sales Hub Enterprise | $150 per seat / month | Sales Hub only: adds forecasting across team hierarchies and more advanced automation. A one-time $3,500 onboarding fee is required. |

Read from https://www.hubspot.com/pricing/crm on Oct 4, 2026. Prices change, so confirm with HubSpot before buying.

## Ways to pay less

- **New-customer Starter offer: from $7 per seat** (Other savings): For a limited time, new customers pay $7 per seat a month billed annually, or $10 billed monthly, instead of the $20 list price for Starter. HubSpot gives no end date. Source: https://www.hubspot.com/more-time-in-the-day
- **Lower seat price with an annual commitment** (Annual discount): Sales Hub Professional is $90 per seat a month on an annual commitment versus $100 paid monthly. Smart CRM Professional is $45 versus $50. Source: https://www.hubspot.com/pricing/sales
- **HubSpot for Startups: up to 90% off** (Startups): Startups with pre-seed to Series A funding can get 90% off in year one, 50% in year two and 25% in year three. Others tied to an approved partner get 30%, then 15%. Professional and Enterprise products only. Source: https://www.hubspot.com/startups
- **40% off for eligible nonprofits** (Nonprofit): New customers registered as nonprofits in North America, Australia or New Zealand get 40% off Professional and Enterprise products on a one-year contract. Starter is excluded. Source: https://www.hubspot.com/nonprofits

## Key features

- **Free CRM tools:** Contact management, deal pipelines, task and activity tracking, CRM import and reporting dashboards are free for up to 2 users and 1,000 contacts, with no expiry date.
- **Sales email and meeting tools:** Email tracking, templates and a meeting scheduler work inside HubSpot or from the inbox, through a Chrome extension for Gmail and an Office 365 add-in for Outlook.
- **Workflows and sales automation:** Workflows automate follow-ups and record updates. Sales Hub Professional allows up to 300 fully customizable workflows; lower tiers have fewer triggers and actions.
- **Breeze AI and HubSpot Credits:** Breeze Assistant answers questions from CRM data, and agents run on HubSpot Credits. Paid tiers include 500, 3,000 or 5,000 credits a month, and unused credits do not roll over.
- **Calling and conversation tools:** Calls can be placed and logged from the CRM, with a monthly allowance of calling minutes that grows by tier. Sales Hub Professional adds call transcription and playbooks.
- **Connected hubs and integrations:** The CRM shares one customer database with HubSpot's marketing, service, content and data hubs, and HubSpot lists more than 2,000 integrations.

## Good for

- Small teams that want to start on a free CRM and add paid tools later
- Companies that want marketing, sales and service working from one customer database
- Startups and nonprofits that qualify for HubSpot's discount programs

## Worth knowing

- The free tools stop at 2 users and 1,000 contacts, and free live chat and marketing emails carry HubSpot branding.
- Sales Hub Professional and Enterprise each require a one-time onboarding fee ($1,500 and $3,500) on top of the seat price.
- Paid tiers are split across a Starter bundle, Smart CRM and separate hubs, so the total depends on which products and how many seats you buy.
- The $7 Starter price is a limited-time offer for new customers; the list price shown beside it is $20 per seat a month.

## What people say

- **App Store rating of the iPhone and iPad app:** 4.7 out of 5 from 15,681 ratings in the United States, read Oct 5, 2026. This is the store's rating of the app, not a score from ToolGPA. Source: https://apps.apple.com/us/app/id1107711722

## Works with

Gmail, Outlook, Slack, Zapier, Shopify, Mailchimp, Salesforce, Google Ads

**Tags:** Sales pipeline, Marketing automation, Workflow automation, AI features, Booking links, Public API

## Alternatives

- [Zoho CRM](https://toolgpa.com/tools/zoho-crm): Sales CRM with a free edition, process automation and Zia AI. [Compare](https://toolgpa.com/compare/hubspot-vs-zoho-crm)
- [Pipedrive](https://toolgpa.com/tools/pipedrive): Sales CRM organized around visual deal pipelines. [Compare](https://toolgpa.com/compare/hubspot-vs-pipedrive)
- [Attio](https://toolgpa.com/tools/attio): CRM with a customizable data model, workflows and AI agents. [Compare](https://toolgpa.com/compare/attio-vs-hubspot)
- [Close](https://toolgpa.com/tools/close): Sales CRM with built-in calling, SMS, email and an AI teammate. [Compare](https://toolgpa.com/compare/close-vs-hubspot)
- [folk](https://toolgpa.com/tools/folk): CRM that pulls contacts from LinkedIn, email and WhatsApp. [Compare](https://toolgpa.com/compare/folk-vs-hubspot)

## Sources

The prices, plans, platforms and features above were read from these pages on Oct 4, 2026:

- https://www.hubspot.com
- https://www.hubspot.com/products/crm
- https://www.hubspot.com/pricing/crm
- https://www.hubspot.com/pricing/smart-crm
- https://www.hubspot.com/pricing/sales
- https://www.hubspot.com/more-time-in-the-day
- https://www.hubspot.com/products/mobile
- https://knowledge.hubspot.com/connected-email/how-to-install-hubspot-sales
- https://developers.hubspot.com/
- https://www.hubspot.com/startups
- https://www.hubspot.com/nonprofits
- https://www.hubspot.com/our-story

Page: https://toolgpa.com/tools/hubspot
Listed by ToolGPA (toolgpa.com).