# Icegram review (2026): is the free plan enough? > WordPress plugins for popups, action bars and email capture Checked Nov 12, 2026 ยท graded Nov 12, 2026 by ToolGPA. Icegram makes WordPress plugins for lead capture: Engage for popups, action bars and other on-site messages, Collect for forms, and Express for newsletters. This entry covers Engage, which has a free Starter edition and a flat yearly Max license, with no limit on forms or leads. - **Category:** Popups & Website Widgets - **Made by:** Icegram - **Website:** https://www.icegram.com - **Runs on:** Web - **Who should skip it:** Skip it if your site is not on WordPress, because only Max has the remote option. - **Facts last checked:** Nov 12, 2026 ## Pricing As of Nov 12, 2026, Icegram has a free plan, and paid plans start at $99 per year for up to 3 sites. - **Pricing model:** Free plan - **Free plan:** Starter plan, free forever: 1 site, popups, action bars, toasts, messengers, basic targeting rules and two-step opt-in. - **Free trial:** None listed. | Plan | Price | What you get | | --- | --- | --- | | Starter | $0 | Single site with popups, action bars, toasts, messengers, basic targeting and essential themes. | | Max | $99 per year for up to 3 sites | Adds A/B split testing, geographic targeting, animations, more message types, premium themes and remote display. | Read from https://www.icegram.com/engage/pricing/ on Nov 12, 2026. Prices change, so confirm with Icegram before buying. ## Key features - **Several message types:** Popups, action bars, toasts and messengers on Starter; interstitial, overlay, tab and sidebar messages on Max. - **Campaign designs:** The site cites 120+ designs and ready-made campaigns, with essential themes free and premium themes on Max. - **Targeting rules:** Basic targeting rules are free; Max adds geographic targeting and show or hide animation effects. - **A/B split testing:** Compare campaign versions to see which collects more subscribers. Listed as a Max-only feature. - **Remote display:** On Max, set up a campaign in the WordPress install that hosts Icegram and show it on a third-party or non-WordPress site. - **Data stays on your site:** Leads are stored in your own WordPress database, and the vendor says there is no pricing by form count or number of leads. ## Good for - WordPress bloggers who want popups and bars without a monthly fee - Owners with up to three sites who want one flat yearly price - Site owners who want lead data kept in their own database ## Worth knowing - Runs inside WordPress; non-WordPress sites need the Max plan's remote option. - The Max plan covers up to 3 sites; other sites need more licenses, one per site. - A/B testing and geographic targeting are not in the free Starter plan. - Renewal after the first year is at the price then in force, which the vendor says may change. ## ToolGPA grades **GPA: 2.4 out of 4**, graded Nov 12, 2026. Icegram is a set of WordPress plugins for popups, action bars and email capture, with a free Starter plan and Max at $99 a year for up to 3 sites. A/B testing and geographic targeting are not in Starter, and it works inside WordPress. - **Value for money: B.** Max is $99 a year, about $8.25 a month, inside the cheapest quarter ($9); Starter is free but without A/B testing and geographic targeting. - **Free plan and trial: B.** Starter is free forever for 1 site, with popups, action bars, toasts and basic targeting rules. - **Features: C.** Several message types, targeting rules, designs and A/B testing in Max. WordPress only unless you use Max's remote display. - **Ease of use: C.** No rating on record; a plugin you install and configure on your site. - **Platforms and integrations: C.** Web only, with a WordPress-based product and two integrations listed. These are ToolGPA's own grades. Graded from this listing, whose facts were read from Icegram's own pages on 12 November 2026. Not based on using the product, and shorter than our full reviews. ## Where it stands among popup and widget tools - Icegram's GPA of 2.4 is higher than 12 of the 25 other popup and widget tools we grade, and level with 8. - It stands best on free plan and trial (B, above 20 of 25) and worst on features (C, above 0). - Its paid plans start at $8.25 a month when paid by the year, against a middle price of $18.25 for the category: 4 of the 23 others that charge start lower. - On features, ease of use and platforms it scores 2.0 out of 4. 4 tools score higher and cost less. The category's chart of price against score: https://toolgpa.com/charts/popups ## Keep it, or make your own? **Keep it.** To replace Icegram you would be making newsletters sent to thousands of people that still reach the inbox. That is not a weekend's work, with an AI app builder or without one. It costs $99 a year. - You could make: Popups and forms: an app builder makes these well. - You could not: Newsletters sent to thousands of people that still reach the inbox. - You could not: Splitting visitors between versions and telling you which won. A judgement by ToolGPA from this listing, by rules that are the same for every tool. Nothing was built to test it. ## Works with WordPress, WooCommerce **Tags:** Popups, Forms, A/B testing, Email campaigns ## Alternatives - [Popup Maker](https://toolgpa.com/tools/popup-maker): WordPress popup plugin with a free edition and yearly Pro licenses. [Compare](https://toolgpa.com/compare/icegram-vs-popup-maker) - [Thrive Leads](https://toolgpa.com/tools/thrive-leads): WordPress opt-in form builder with popups, ribbons and A/B tests. [Compare](https://toolgpa.com/compare/icegram-vs-thrive-leads) - [OptinMonster](https://toolgpa.com/tools/optinmonster): Pop-ups, floating bars and opt-in forms added to an existing site. [Compare](https://toolgpa.com/compare/icegram-vs-optinmonster) - [Poptin](https://toolgpa.com/tools/poptin): Popups and embedded forms, with email campaigns and automations. [Compare](https://toolgpa.com/compare/icegram-vs-poptin) - [Hello Bar](https://toolgpa.com/tools/hello-bar): Top bars, popups and slide-ins for collecting leads on any site. [Compare](https://toolgpa.com/compare/hello-bar-vs-icegram) ## Sources The prices, plans, platforms and features above were read from these pages on Nov 12, 2026: - https://www.icegram.com/engage/pricing/ - https://www.icegram.com/ Page: https://toolgpa.com/tools/icegram Listed by ToolGPA (toolgpa.com).