# Iconosquare

> Social media analytics and scheduling for brands and agencies

Iconosquare is a social media management tool that leads with analytics. It reports on Instagram, TikTok, Facebook, LinkedIn, X, Threads, Pinterest and YouTube, schedules posts to them from one calendar and gathers comments, DMs and mentions in an inbox on higher plans. It is part of the Positive group of companies and shows its list prices in euros.

- **Category:** Social Media Schedulers
- **Made by:** Iconosquare (part of Positive)
- **Website:** https://www.iconosquare.com
- **Runs on:** Web, iOS, Android
- **Facts last checked:** Oct 17, 2026

## Pricing

Iconosquare has a free plan. Paid plans start at €9 per month for up to 3 social profiles, billed annually.

- **Pricing model:** Free plan
- **Free plan:** 1 user, up to 2 social profiles, 10 scheduled posts a month per profile, standard analytics and 1 month of history.
- **Free trial:** 14-day free trial of all features, no credit card required.

| Plan | Price | What you get |
| --- | --- | --- |
| Free | €0 | 1 user, up to 2 social profiles, 10 posts a month per profile, standard analytics and 1 month of history. |
| Starter | €9 per month for up to 3 social profiles, billed annually | 1 user, 30 posts a month, AI content tools, custom dashboards and 1 year of history. €15 a month for up to 5 profiles. |
| Launch | €33 per month for up to 5 social profiles, billed annually | 1 user, 100 posts a month, automated reports, an inbox for comments, DMs and mentions, and X publishing and analytics. |
| Scale | €69 per month for up to 5 social profiles, billed annually | 3 users, unlimited posts, approvals, campaign and paid post tracking, competitor and hashtag monitoring. €219 a month at 20 profiles. |
| Custom | €116 per month and up, billed annually | 5 to unlimited profiles, one or unlimited users, white-label reports, onboarding and a customer success manager. Arranged through sales. |

Read from https://www.iconosquare.com/plans-and-pricing on Oct 17, 2026. Prices change, so confirm with Iconosquare before buying.

## Ways to pay less

- **Two months free with yearly billing** (Annual discount): Paying yearly saves the equivalent of two months: €36 a year on Starter, €72 on Launch, €168 on Scale and €276 on Custom. Source: https://www.iconosquare.com/plans-and-pricing

## Key features

- **Analytics across eight networks:** Reach, engagement and audience data for Instagram, TikTok, Facebook, LinkedIn, X, Threads, Pinterest and YouTube, including Reels and Stories, with custom dashboards.
- **Scheduled reports:** Profile, competitor, hashtag and dashboard reports in PDF or XLS, sent on a schedule. Custom adds white-label reports with your own logo.
- **Scheduling and cross-posting:** Schedule posts, Stories and Reels to several networks with captions adjusted per network, saved caption templates and a media library.
- **Conversations inbox:** From Launch, comments, Facebook and Instagram DMs and brand mentions sit in one inbox with saved replies.
- **Competitor and hashtag tracking:** Scale adds competitor benchmarks, hashtag analysis, custom feeds of other accounts and campaign tracking, plus post approval workflows.
- **Uma AI Analyst:** An AI analyst answers questions about your social data using credits included in paid plans. An AI assistant drafts captions, and an MCP link opens the data to ChatGPT or Claude.

## Good for

- Brands that care most about reporting on Instagram, TikTok and Facebook results
- Agencies sending clients regular performance reports
- Teams that watch competitors and hashtags alongside their own posts

## Worth knowing

- Starter and Launch include 1 user; Scale includes 3, and more users need the Custom plan.
- Publishing to X and the comments and DMs inbox start at Launch.
- Posting is capped at 30 posts a month on Starter and 100 on Launch; only Scale and Custom are unlimited.
- The free plan keeps just 1 month of analytics history and allows 10 posts a month per profile.

## ToolGPA grades

**GPA: 2.4 out of 4**, graded Oct 17, 2026. Iconosquare starts from the numbers: reach, engagement and audience data for eight networks, scheduled reports and custom dashboards, with scheduling and an inbox alongside. Prices are in euros. A team needs Scale at €69 a month billed yearly, since Starter and Launch are one user each.

- **Value for money: C.** Starter and Launch are one user, so two or three people need Scale: €69 a month billed yearly for 5 profiles and 3 users. At any normal exchange rate that's above this category's $58 dearer quarter but under its $99 dearest tenth. Alone, Starter is €15 for 5 profiles.
- **Free plan and trial: C.** Free for good with 2 profiles and 10 posts a month per profile, plus a 14-day trial with no card. One month of analytics history is thin for an analytics tool, though.
- **Features: B.** Analytics for 8 networks with dashboards and scheduled PDF and XLS reports, scheduling with captions per network, an inbox from Launch, and competitor and hashtag tracking on Scale. Nothing in the listing shows a gap in the core job.
- **Ease of use: C.** There's no App Store rating on record for us to go by, and you'll connect profiles and build dashboards to get the most from it. So it gets the ordinary grade.
- **Platforms and integrations: B.** Web, iPhone and Android, with Zapier, Adobe Express and an MCP link for ChatGPT and Claude. No desktop app, which an A needs.

These are ToolGPA's own grades. Graded from this listing, whose facts were read from Iconosquare's own pages on 17 October 2026. Not based on using the product, and shorter than our full reviews.

## Where it stands among social media schedulers

- Iconosquare's GPA of 2.4 is higher than 10 of the 19 other social media schedulers we grade, and level with 4.
- It stands best on features (B, above 11 of 19) and worst on ease of use (C, above 0).
- Its paid plans start at about $10.09 a month, against a middle price of $27.25 for the category: 4 of the 19 others that charge start lower.
- On features, ease of use and platforms it scores 2.7 out of 4. 3 tools score higher and cost less.

The category's chart of price against score: https://toolgpa.com/charts/social-media

## Keep it, or make your own?

**Keep it.** The plain part of Iconosquare you could make: reports and calendar. What surrounds it you could not. The 4 things listed below take a company, not a weekend. It costs $121.02 a year.

- You could make: Reports and calendar: an app builder makes these well.
- You could not: A real app for iOS and Android. Something home-made would be a web page.
- You could not: It plugs into other products, Instagram, TikTok and Facebook among them.
- You could not: AI features, unless you pay a model provider for each request yourself.
- You could not: The depth: we grade its features B, which means it covers the whole job.

A judgement by ToolGPA from this listing, by rules that are the same for every tool. Nothing was built to test it.

## Works with

Instagram, TikTok, Facebook, LinkedIn, Zapier, Adobe Express, ChatGPT, Claude

**Tags:** Reports, Calendar, AI features

## Alternatives

- [Later](https://toolgpa.com/tools/later): Visual social media planner with link in bio and analytics. [Compare](https://toolgpa.com/compare/iconosquare-vs-later)
- [Sprout Social](https://toolgpa.com/tools/sprout-social): Social media management with a shared inbox, listening and reports. [Compare](https://toolgpa.com/compare/iconosquare-vs-sprout-social)
- [Metricool](https://toolgpa.com/tools/metricool): Social media planner and analytics priced by the number of brands. [Compare](https://toolgpa.com/compare/iconosquare-vs-metricool)
- [Agorapulse](https://toolgpa.com/tools/agorapulse): Social media inbox, publishing and ROI reports, priced per user. [Compare](https://toolgpa.com/compare/agorapulse-vs-iconosquare)
- [Hootsuite](https://toolgpa.com/tools/hootsuite): Social media suite for publishing, inbox, listening and reports. [Compare](https://toolgpa.com/compare/hootsuite-vs-iconosquare)

## Sources

The prices, plans, platforms and features above were read from these pages on Oct 17, 2026:

- https://www.iconosquare.com/plans-and-pricing
- https://www.iconosquare.com
- https://support.iconosquare.com/am-i-automatically-charged-at-the-end-of-the-free-trial
- https://apps.apple.com/us/app/iconosquare-companion-app/id6744056528

Page: https://toolgpa.com/tools/iconosquare
Listed by ToolGPA (toolgpa.com).