# iContact

> Email marketing for small businesses, with social posting built in

iContact is an email marketing service for small and medium businesses. It sends campaigns built in a drag-and-drop editor or drafted by AI, runs automations triggered by sign-ups, dates and segments, and can post the same content to social networks. Plans are priced by contact count, and a separate edition runs inside Salesforce.

- **Category:** Email Marketing & Newsletters
- **Made by:** J2 Martech Corp (since 2003)
- **Website:** https://www.icontact.com
- **Runs on:** Web
- **Facts last checked:** Oct 18, 2026

## Pricing

iContact is a paid product with a free trial, starting at $9 per month for up to 500 contacts, billed monthly.

- **Pricing model:** Free trial
- **Free plan:** None.
- **Free trial:** 30-day free trial with full access.

| Plan | Price | What you get |
| --- | --- | --- |
| Standard | $9 per month for up to 500 contacts, billed monthly | Sends 10 times the list a month, 1 user, 2 lists, 1 segment, 1 landing page and 1 automation. Price rises with the list: $73 a month at 10,000 contacts. |
| Premium | $16 per month for up to 500 contacts, billed monthly | Sends 12 times the list, unlimited users, lists, landing pages and automations, social posting and the AI content assistant. $109 a month at 10,000 contacts. |
| Ultimate | $24 per month for up to 500 contacts, billed monthly | Everything in Premium, sends 15 times the list, email verification included, dynamic content and AI templates and images. $128 a month at 10,000 contacts. |

Read from https://www.icontact.com/pricing/ on Oct 18, 2026. Prices change, so confirm with iContact before buying.

## Ways to pay less

- **Save 15% with yearly billing** (Annual discount): iContact's pricing page lists a 15% saving for paying yearly: Standard at 500 contacts is $92 a year against $9 a month billed monthly. Source: https://www.icontact.com/pricing/

## Key features

- **Drag-and-drop editor and templates:** Build emails from blocks of text, images, buttons and video, starting from a library of pre-designed email and landing page templates and stock images.
- **AI email and image generation:** Describe the email, tone and length and AI drafts the subject line, copy and calls to action, or creates images saved to the media library. Brand settings keep drafts on style.
- **Automations:** Welcome emails on sign-up, specific-date and custom-date triggers, and journeys that start when a contact qualifies for a segment. Standard allows one automation.
- **Social posting:** Schedule posts to Facebook, Instagram, TikTok, LinkedIn and X from one dashboard, embed posts in emails, and post an email's content to social channels as it sends.
- **List management and verification:** CSV import, segmentation, sign-up forms and landing page forms, plus email verification that marks addresses deliverable, risky, undeliverable or unknown.
- **iContact for Salesforce:** A separate edition that runs campaigns, scheduled sends and reports inside Salesforce using its contact and lead data. It is arranged through a specialist.

## Good for

- Small businesses sending regular newsletters to a modest list
- Marketers who want email and social posts planned in one place
- Salesforce users who want to send campaigns without leaving it

## Worth knowing

- There is no free plan; after the 30-day trial the cheapest plan is $9 a month for 500 contacts.
- Standard allows 1 user, 1 landing page, 1 automation and 1 segment; unlimited use needs Premium or Ultimate.
- Sending past the plan's monthly limit is charged as overage, and lists over 50,000 contacts are priced by contacting sales.
- The comparison chart on the pricing page shows different figures from the price slider, such as Ultimate at $54 for 5,000 contacts against $84.

## ToolGPA grades

**GPA: 2.6 out of 4**, graded Oct 18, 2026. iContact is a plain small-business email tool: a drag-and-drop editor, AI that drafts emails, simple automations, and posting the same content to Facebook, Instagram, TikTok, LinkedIn and X. Standard is $9 a month for 500 contacts, which is cheap. Just know it stops at 1 user, 1 segment and 1 automation, so most people will want Premium at $16.

- **Value for money: B.** Standard is $9 a month for 500 contacts billed monthly, inside the cheaper quarter of email tools, and $73 at 10,000. It stops at 1 user, 2 lists, 1 segment and 1 automation, though; unlimited use and social posting are Premium at $16, a little above the middle.
- **Free plan and trial: C.** No free plan, but a 30-day free trial with full access, and no card is mentioned. A month is enough to send a few real newsletters before deciding.
- **Features: B.** The whole job: a drag-and-drop editor with templates, AI-written emails and images, automations on sign-ups, dates and segments, forms, landing pages and social posting from the same dashboard. Dynamic content and built-in verification are Ultimate only.
- **Ease of use: C.** No App Store rating on record. It's a web app where you build the emails, lists and landing pages yourself; the AI drafts help, but there's still setting up before the first send.
- **Platforms and integrations: B.** Web only, with Salesforce, Shopify and posting to Facebook, Instagram, TikTok, LinkedIn and X, plus a separate edition that runs inside Salesforce. No API, Zapier or phone app on record.

These are ToolGPA's own grades. Graded from this listing, whose facts were read from iContact's own pages on 18 October 2026. Not based on using the product, and shorter than our full reviews.

## Where it stands among email marketing and newsletter tools

- iContact's GPA of 2.6 is higher than 17 of the 27 other email marketing and newsletter tools we grade, and level with 6.
- It stands best on value for money (B, above 20 of 27) and worst on ease of use (C, above 1).
- Its paid plans start at $9 a month, against a middle price of $14 for the category: 2 of the 26 others that charge start lower.
- On features, ease of use and platforms it scores 2.7 out of 4. Nothing scores higher for less, though at least one tool matches that score at a lower price.

The category's chart of price against score: https://toolgpa.com/charts/email-marketing

## Keep it, or make your own?

**Keep it.** To replace iContact you would be making newsletters sent to thousands of people that still reach the inbox. That is not a weekend's work, with an AI app builder or without one. It costs $108 a year.

- You could make: Forms and templates: an app builder makes these well.
- You could not: Newsletters sent to thousands of people that still reach the inbox.
- You could not: Email sent in volume that still reaches the inbox.
- You could not: It plugs into other products, Salesforce, Shopify and Facebook among them.
- You could not: AI features, unless you pay a model provider for each request yourself.
- You could not: The depth: we grade its features B, which means it covers the whole job.

A judgement by ToolGPA from this listing, by rules that are the same for every tool. Nothing was built to test it.

## Works with

Salesforce, Shopify, Facebook, Instagram, TikTok, LinkedIn, X

**Tags:** Email campaigns, Marketing automation, Forms, Templates, AI features

## Alternatives

- [Constant Contact](https://toolgpa.com/tools/constant-contact): Email, SMS and social marketing for small businesses. [Compare](https://toolgpa.com/compare/constant-contact-vs-icontact)
- [Mailchimp](https://toolgpa.com/tools/mailchimp): Email and SMS marketing with automations, priced by contact count. [Compare](https://toolgpa.com/compare/icontact-vs-mailchimp)
- [AWeber](https://toolgpa.com/tools/aweber): Email marketing for small businesses, with landing pages and a store. [Compare](https://toolgpa.com/compare/aweber-vs-icontact)
- [Benchmark Email](https://toolgpa.com/tools/benchmark-email): Straightforward email campaigns with every feature on every plan. [Compare](https://toolgpa.com/compare/benchmark-email-vs-icontact)
- [Campaigner](https://toolgpa.com/tools/campaigner): Email marketing with multi-path workflows and audience insights. [Compare](https://toolgpa.com/compare/campaigner-vs-icontact)

## Sources

The prices, plans, platforms and features above were read from these pages on Oct 18, 2026:

- https://www.icontact.com/pricing/
- https://www.icontact.com
- https://www.icontact.com/about-us/
- https://www.icontact.com/features/email-automation-tools/
- https://www.icontact.com/features/ai-email-generator/
- https://www.icontact.com/features/social-platform-posting/
- https://www.icontact.com/features/email-list-management-and-growth-tools/
- https://www.icontact.com/features/icontact-for-salesforce/

Page: https://toolgpa.com/tools/icontact
Listed by ToolGPA (toolgpa.com).