# Ideogram

> Image generator for designs with text, plus editing and video apps

Ideogram makes images from a written prompt, with its own models alongside partner models, and is pitched at designs that carry words, such as logos, posters and ads. It also edits and combines images, removes backgrounds, trains custom style models and makes short videos. Everything is paid for in credits, which reset monthly on paid plans and weekly on the free one.

- **Category:** AI Image & Video Generators
- **Made by:** Ideogram AI Inc
- **Website:** https://ideogram.ai
- **Runs on:** Web, iOS
- **Facts last checked:** Oct 17, 2026

## Pricing

Ideogram has a free plan. Paid plans start at $15 per month for 2,400 credits, billed annually ($20 billed monthly).

- **Pricing model:** Free plan
- **Free plan:** 30 credits a week for accounts that sign in with Google, Apple or Microsoft. Everything made on the free plan is public, and the Video app needs a paid plan or bought credits.
- **Free trial:** None listed.

| Plan | Price | What you get |
| --- | --- | --- |
| Free | $0 | 30 credits a week, all Ideogram image models, and public images only. |
| Plus | $15 per month for 2,400 credits, billed annually ($20 billed monthly) | Private generation and quality export; after credits run out, Ideogram models keep working in a slower queue. |
| Pro | $42 per month for 7,500 credits, billed annually ($60 billed monthly) | Adds batch generation, a larger queue and custom model training. |
| Team | $20 per user / month, billed annually ($30 billed monthly) | 3,600 credits per member each month, with central billing and admin. Minimum 2 users. |
| Enterprise | Custom | Terms, credits and features set by agreement, including a prepaid shared credit balance for organizations. |

Read from https://docs.ideogram.ai/plans-and-billing/available-plans on Oct 17, 2026. Prices change, so confirm with Ideogram before buying.

## Ways to pay less

- **Pay less with yearly billing** (Annual discount): Yearly billing brings Plus from $20 to $15 a month, Pro from $60 to $42 and Team from $30 to $20 per user. Source: https://docs.ideogram.ai/plans-and-billing/available-plans

## Key features

- **Several image models:** Ideogram 4.5 edits and combines up to five reference images, 4.0 handles very wide formats, and 3.0 keeps style presets, palettes and negative prompts.
- **Editing and inpainting:** Mask an area to change it, extend a scene, remove objects or backgrounds, and upscale results.
- **Transparent backgrounds:** Dedicated models produce images with no background for stickers, print-on-demand designs, icons and clip art.
- **Custom models:** Train a style model on 15 to 100 of your own images. Training needs Pro or Team and a standard run costs 4,000 credits.
- **Video app:** Makes short clips from a prompt, from start and end frames, or from uploaded images, video and audio, using models such as Seedance.
- **API and MCP server:** One API covers the image and video models, and an MCP server lets AI assistants such as Claude use Ideogram.

## Good for

- Logos, posters and ads where the words in the image must be readable
- Trying an image generator free with a weekly allowance
- Small teams that want separate credits and central billing

## Worth knowing

- Free credits go only to accounts signed in with Google, Apple or Microsoft, and free-plan images are always public.
- Monthly plan credits do not roll over. Extra credits cost one US cent each and expire 365 days after purchase.
- Partner models, reference images, edits, upscales and video always cost credits, even on plans with a slower unlimited queue.
- Credits cannot be bought inside the iOS app, and custom model training works on desktop only.

## ToolGPA grades

**GPA: 2.8 out of 4**, graded Oct 17, 2026. Ideogram is the image maker to try when the words in a picture have to come out right, like a logo, a poster or an ad. Plus is $15 a month on yearly billing for 2,400 credits, and the free plan gives 30 a week. Free images are always public, though, and video, edits and partner models always cost credits.

- **Value for money: C.** Plus is $15 a month on yearly billing ($20 monthly) for 2,400 credits and private images, just past this category's dearer quarter of $14.50. When credits run out, Ideogram's own models keep going in a slower queue, which softens it.
- **Free plan and trial: C.** 30 credits a week, but only if you sign in with Google, Apple or Microsoft, and everything you make is public. The Video app needs a paid plan or bought credits.
- **Features: B.** Several in-house models, masking and inpainting, transparent backgrounds for stickers and icons, custom style models trained on 15 to 100 of your images, a video app and an API. The whole job's covered, with text in images as its thing.
- **Ease of use: A.** 4.8 from about 2,700 App Store ratings, the top band. Type the prompt with the words you want on the poster, and go.
- **Platforms and integrations: B.** Web and iPhone, with one API for the image and video models and an MCP server for Claude. No Android or desktop app, and credits can't be bought in the iPhone app.

These are ToolGPA's own grades. Graded from this listing, whose facts were read from Ideogram's own pages on 17 October 2026, and its App Store rating. Not based on using the product, and shorter than our full reviews.

## Where it stands among AI image and video generators

- Ideogram's GPA of 2.8 is higher than 15 of the 21 other AI image and video generators we grade, and level with 3.
- It stands best on ease of use (A, above 17 of 21) and worst on value for money (C, above 2).
- Its paid plans start at $15 a month, against a middle price of $12 for the category: 13 of the 16 others that charge start lower.
- On features, ease of use and platforms it scores 3.3 out of 4. 1 tool scores higher and costs less.

The category's chart of price against score: https://toolgpa.com/charts/ai-images

## Keep it, or make your own?

**Keep it.** To replace Ideogram you would be making an image model, which you can rent by the picture but not make. That is not a weekend's work, with an AI app builder or without one. It is one of the better ones too: its GPA of 2.8 is higher than 15 of the 21 other AI image and video generators we grade. It costs $180 a year.

- You could not: An image model, which you can rent by the picture but not make.
- You could not: A video model, which you can rent by the second but not make.
- You could not: A real app for iOS. Something home-made would be a web page.
- You could not: It plugs into other products, Claude among them, and has an API.
- You could not: AI features, unless you pay a model provider for each request yourself.
- You could not: The depth: we grade its features B, which means it covers the whole job.

A judgement by ToolGPA from this listing, by rules that are the same for every tool. Nothing was built to test it.

## What people say

- **App Store rating of the iPhone and iPad app:** 4.8 out of 5 from 2,667 ratings in the United States, read Oct 17, 2026. This is the store's rating of the app, not a score from ToolGPA. Source: https://apps.apple.com/us/app/id6476790495

## Works with

Claude

**Tags:** Image generation, Video generation, AI features, Public API

## Alternatives

- [Midjourney](https://toolgpa.com/tools/midjourney): Image and short-video generator run on monthly GPU time. [Compare](https://toolgpa.com/compare/ideogram-vs-midjourney)
- [Recraft](https://toolgpa.com/tools/recraft): Image and vector generator built for designers and brand work. [Compare](https://toolgpa.com/compare/ideogram-vs-recraft)
- [Leonardo.Ai](https://toolgpa.com/tools/leonardo-ai): Image, video and 3D generator with its own and partner models. [Compare](https://toolgpa.com/compare/ideogram-vs-leonardo-ai)
- [Adobe Firefly](https://toolgpa.com/tools/adobe-firefly): Adobe's image, video and audio generator, with partner models. [Compare](https://toolgpa.com/compare/adobe-firefly-vs-ideogram)
- [FLUX by Black Forest Labs](https://toolgpa.com/tools/black-forest-labs): FLUX image and video models, paid per use via API and playground. [Compare](https://toolgpa.com/compare/black-forest-labs-vs-ideogram)

## Sources

The prices, plans, platforms and features above were read from these pages on Oct 17, 2026:

- https://docs.ideogram.ai/plans-and-billing/available-plans
- https://docs.ideogram.ai/plans-and-billing/buying-extra-credits
- https://docs.ideogram.ai/plans-and-billing/team-plan
- https://docs.ideogram.ai/plans-and-billing/ideogram-api
- https://docs.ideogram.ai/help/frequently-asked-questions
- https://docs.ideogram.ai/create/models
- https://docs.ideogram.ai/create/video
- https://docs.ideogram.ai/create/custom-models
- https://docs.ideogram.ai/about-ideogram/company
- https://apps.apple.com/us/app/ideogram-ai-image-generator/id6476790495

Page: https://toolgpa.com/tools/ideogram
Listed by ToolGPA (toolgpa.com).