# Incogni > Automated data broker opt-outs from the company Surfshark started Incogni sends removal requests to data brokers and people-search sites on your behalf, citing privacy laws such as the GDPR and CCPA, and keeps sending them so your records do not come back. It was started inside Surfshark, the VPN company, which its About page names as the owner. Unlimited plans add custom requests for sites outside its list, and family plans cover up to 5 people. It is a web service with no app listed on its site. - **Category:** Data Removal Services - **Made by:** Incogni Inc. - **Website:** https://incogni.com - **Runs on:** Web - **Facts last checked:** Oct 18, 2026 ## Pricing Incogni is a paid product, starting at $7.99 per month, billed yearly at $95.88 ($15.98 billed monthly). - **Pricing model:** Paid - **Free plan:** None. - **Free trial:** None listed. | Plan | Price | What you get | | --- | --- | --- | | Standard | $7.99 per month, billed yearly at $95.88 ($15.98 billed monthly) | Automated, recurring removals from 420+ data broker sites by Incogni's count, for one person with several emails, addresses and phone numbers. | | Unlimited | $14.99 per month, billed yearly at $179.88 ($29.98 billed monthly) | Adds unlimited custom removal requests for 3,000+ further sites by Incogni's count, automatic web scanning and live phone support. | | Family | $15.99 per month for up to 5 people, billed yearly ($31.98 billed monthly) | Standard's automated removals for you and up to 4 other people, managed from one account. $191.88 a year. | | Family Unlimited | $22.99 per month for up to 5 people, billed yearly ($45.98 billed monthly) | Unlimited's custom removals and phone support for each of up to 5 members, with family account management. $275.88 a year. | Read from https://incogni.com/pricing on Oct 18, 2026. Prices change, so confirm with Incogni before buying. ## Ways to pay less - **50% off with yearly billing** (Annual discount): Incogni's pricing page says yearly billing saves 50%: Standard is $95.88 a year against $15.98 a month, and Family $191.88 a year against $31.98 a month. Source: https://incogni.com/pricing ## Key features - **Automated removal requests:** Incogni says it covers 420+ data brokers, public and private, and that Deloitte checked that figure. You sign an authorization form once and it files the requests for you. - **Recurring requests:** It rescans people-search sites and sends fresh requests on a schedule, so a broker that adds you back gets another request. Annual plans run year-round. - **Requests to private brokers:** For brokers with private databases that cannot be searched, Incogni uses your region to pick the ones likely to hold your data and sends them opt-out requests anyway. - **Custom removals:** Unlimited plans let you submit links to any page showing your details, and a privacy specialist works on removing it. Incogni says this reaches 3,000+ further sites. - **Progress reports and dashboard:** A dashboard shows each broker's status and expected removal time, and monthly reports track what has been removed. - **Family accounts:** Family plans cover you and up to 4 other people from one account, with or without custom removals. ## Good for - People in the US, Canada, the UK or Europe who want broker opt-outs on autopilot - Households covering up to 5 people on one bill - Getting pages outside the standard broker list removed, on Unlimited ## Worth knowing - Available only to residents of the US and its territories, Canada, the EU, Switzerland, the UK, Norway, Iceland and Liechtenstein. - There is no free plan or trial; Incogni offers a 30-day money-back guarantee, and paying monthly costs twice the yearly rate. - Its terms limit each account to one adult and up to three extra emails, addresses or phone numbers for removal requests. - Custom removals, automatic web scanning and phone support are only on the Unlimited and Family Unlimited plans. ## ToolGPA grades **GPA: 1.8 out of 4**, graded Oct 18, 2026. Incogni is the set-and-forget pick, and one of only two here that take people in the EU as well as the US, Canada and the UK. You sign one form and it keeps sending removal requests, to 420+ brokers by its own count. There's nothing free, though, and paying monthly costs double, so it only really makes sense by the year. - **Value for money: C.** Standard is $7.99 a month billed yearly at $95.88, right in the middle of what removal services charge. Pay monthly and it's $15.98, twice as much. Custom requests for sites outside its list need Unlimited, at $179.88 a year. - **Free plan and trial: F.** No free plan and no trial, so you pay before a single request goes out. There's a 30-day money-back guarantee if it disappoints, but that isn't a trial. - **Features: C.** The core job is done: Incogni says it sends requests to 420+ brokers, keeps resending them, and on Unlimited takes custom requests for 3,000+ more sites. The gap is in its terms, which cap each account at three extra emails, addresses or phone numbers. - **Ease of use: B.** No App Store rating on record, but there's barely anything to do. You sign an authorization form once and it files the requests, with a dashboard showing each broker's status and expected removal time. - **Platforms and integrations: C.** Web only. There's no app on its site, and no integrations or API on record. It's for residents of the US, Canada, the UK, the EU and a few other European countries. These are ToolGPA's own grades. Graded from this listing, whose facts were read from Incogni's own pages on 18 October 2026. Not based on using the product, and shorter than our full reviews. ## Where it stands among data removal services - Incogni's GPA of 1.8 is higher than 0 of the 6 other data removal services we grade, and level with 2. - It stands best on ease of use (B, above 1 of 6) and worst on free plan and trial (F, above 0). - Its paid plans start at $7.99 a month, against a middle price of $8 for the category: 2 of the 6 others that charge start lower. - On features, ease of use and platforms it scores 2.3 out of 4. 1 tool scores higher and costs less. ## Keep it, or make your own? **Keep it.** To replace Incogni you would be making opt-out requests to hundreds of data brokers, sent again whenever they list you again. That is not a weekend's work, with an AI app builder or without one. That makes this kind of software worth paying for, not this one in particular: 4 of the 6 other data removal services grade higher. It costs $95.88 a year. - You could make: Reports: an app builder makes this well. - You could not: Opt-out requests to hundreds of data brokers, sent again whenever they list you again. A judgement by ToolGPA from this listing, by rules that are the same for every tool. Nothing was built to test it. **Tags:** Data removal, Reports ## Alternatives - [DeleteMe](https://toolgpa.com/tools/deleteme): Data broker removal handled by privacy staff, sold by the year. [Compare](https://toolgpa.com/compare/deleteme-vs-incogni) - [Optery](https://toolgpa.com/tools/optery): Data broker removal with a free exposure report and screenshot proof. [Compare](https://toolgpa.com/compare/incogni-vs-optery) - [EasyOptOuts](https://toolgpa.com/tools/easyoptouts): Low-cost automated opt-outs from 200+ US people-search sites. [Compare](https://toolgpa.com/compare/easyoptouts-vs-incogni) - [Aura](https://toolgpa.com/tools/aura): Identity theft protection plans that include data broker removal. [Compare](https://toolgpa.com/compare/aura-vs-incogni) - [Kanary](https://toolgpa.com/tools/kanary): Threat-based personal data removal for people at risk of doxxing. [Compare](https://toolgpa.com/compare/incogni-vs-kanary) ## Sources The prices, plans, platforms and features above were read from these pages on Oct 18, 2026: - https://incogni.com/ - https://incogni.com/pricing - https://incogni.com/about-us - https://incogni.com/legal/terms-of-service Page: https://toolgpa.com/tools/incogni Listed by ToolGPA (toolgpa.com).