# Infinity review (2026): is it worth £349 a month? > UK call tracking and conversation analytics packages Checked Nov 12, 2026 · graded Nov 12, 2026 by ToolGPA. Infinity is a call tracking and call analytics platform with a UK focus. It links calls to the campaign, channel and keyword behind them and sends them to ad platforms as conversions. Packages are flat monthly fees with a call allowance, with an optional AI Suite that scores each call. - **Category:** Marketing Reports & Call Tracking - **Made by:** Infinity - **Website:** https://www.infinity.co/uk/ - **Runs on:** Web - **Who should skip it:** Pricey if you are small: Starter is £349 for 1,000 calls. - **Facts last checked:** Nov 12, 2026 ## Pricing As of Nov 12, 2026, Infinity is a paid product, starting at £349 per month for 1,000 calls (£549 with the AI Suite). - **Pricing model:** Paid - **Free plan:** None. - **Free trial:** None listed. | Plan | Price | What you get | | --- | --- | --- | | Starter | £349 per month for 1,000 calls | 30 tracking numbers, 1 website and brand. With the AI Suite the price is £549 a month. | | Growth | £1,495 per month for 5,000 calls | 250 tracking numbers, up to 10 locations or brands, call menus (IVR). £2,495 a month with the AI Suite. | | Pro | £2,500 per month for 10,000 calls | 1,000 tracking numbers, up to 100 locations, Smart Match, Salesforce or HubSpot, and a customer success manager. £4,000 with the AI Suite. | | Enterprise | Custom | Over 10,000 calls a month, 2,500+ tracking numbers, Smart Routing, professional services and Gold support. | Read from https://www.infinity.co/uk/pricing on Nov 12, 2026. Prices change, so confirm with Infinity before buying. ## Key features - **Call-to-campaign tracking:** Every package tracks calls down to campaign, channel and keyword and records every call. - **Ad platform integrations:** Google Ads, Microsoft Advertising, Meta and GA4 integrations are included on every package, along with an API and webhooks. - **AI Suite:** An optional version of each package that scores every call for intent and outcome. - **Smart Match:** Connects conversations to sales and revenue; included from Pro, available as an add-on on Growth. - **Call menus and whisper:** Call whisper, welcome messages and IVR call menus come with Growth and above. ## Good for - UK and European marketers who want one monthly fee instead of per-call billing - Multi-location brands that report on calls by location ## Worth knowing - Prices are in pounds sterling, from the UK pricing page. - Each package has a monthly call cap: 1,000, 5,000 or 10,000 calls. - CRM integration and Smart Match are add-ons on Growth; Smart Voice is priced on application. - The pricing page does not say whether the monthly fee is billed monthly or annually. ## ToolGPA grades **GPA: 1.6 out of 4**, graded Nov 12, 2026. Infinity is call tracking with a UK focus, sold as flat monthly packages with a call allowance. Starter is £349 a month for 1,000 calls, and the AI Suite that scores each call adds £200 or more. It is far dearer than most of this category. - **Value for money: D.** £349 a month for 1,000 calls is over $400, above this category's dearest tenth at $360. Growth is £1,495 and Pro £2,500. - **Free plan and trial: F.** No free plan and no trial on the pricing page. - **Features: C.** Calls tracked down to keyword, ad platform sync, API and webhooks. Call menus start at Growth, Smart Match at Pro, and CRM is a Growth add-on. - **Ease of use: C.** No store rating on record. You set up numbers, sources and ad links. - **Platforms and integrations: B.** Web only, with Google Ads, Microsoft Advertising, Meta, GA4, an API and webhooks. These are ToolGPA's own grades. Graded from this listing, whose facts were read from Infinity's own pages on 12 November 2026. Not based on using the product, and shorter than our full reviews. ## Where it stands among marketing reporting and call tracking tools - Infinity's GPA of 1.6 is higher than 0 of the 40 other marketing reporting and call tracking tools we grade, and level with 6. - It stands best on platforms and integrations (B, above 4 of 40) and worst on free plan and trial (F, above 0). - Its paid plans start at about $467.62 a month, against a middle price of $63.50 for the category: 28 of the 31 others that charge start lower. - On features, ease of use and platforms it scores 2.3 out of 4. 11 tools score higher and cost less. The category's chart of price against score: https://toolgpa.com/charts/marketing-reports ## Keep it, or make your own? **Keep it.** To replace Infinity you would be making phone numbers that change for each visitor so every call is traced to its source. That is not a weekend's work, with an AI app builder or without one. That makes this kind of software worth paying for, not this one in particular: 34 of the 40 other marketing reporting and call tracking tools grade higher. It costs $5,611.46 a year. - You could make: Reports: an app builder makes this well. - You could not: Phone numbers that change for each visitor so every call is traced to its source. - You could not: It plugs into other products, Google Ads, Microsoft Advertising and Meta among them, and has an API. - You could not: AI features, unless you pay a model provider for each request yourself. A judgement by ToolGPA from this listing, by rules that are the same for every tool. Nothing was built to test it. ## Works with Google Ads, Microsoft Advertising, Meta, Google Analytics 4, Salesforce, HubSpot **Tags:** Call tracking, Reports, AI features, Public API ## Alternatives - [CallRail](https://toolgpa.com/tools/callrail): Call tracking and attribution that ties phone leads to campaigns. [Compare](https://toolgpa.com/compare/callrail-vs-infinity-call-tracking) - [CTM](https://toolgpa.com/tools/calltrackingmetrics): Call tracking, attribution and a softphone, with agency sub-accounts. [Compare](https://toolgpa.com/compare/calltrackingmetrics-vs-infinity-call-tracking) - [Invoca](https://toolgpa.com/tools/invoca): Call tracking and AI conversation analytics for marketers. [Compare](https://toolgpa.com/compare/infinity-call-tracking-vs-invoca) - [Marchex](https://toolgpa.com/tools/marchex): Call tracking, attribution and conversation analytics. [Compare](https://toolgpa.com/compare/infinity-call-tracking-vs-marchex) - [Convirza](https://toolgpa.com/tools/convirza): Call tracking with AI call scoring, by app or API. [Compare](https://toolgpa.com/compare/convirza-vs-infinity-call-tracking) ## Sources The prices, plans, platforms and features above were read from these pages on Nov 12, 2026: - https://www.infinity.co/uk/pricing - https://www.infinity.co/uk/ Page: https://toolgpa.com/tools/infinity-call-tracking Listed by ToolGPA (toolgpa.com).