# Innovid review (2026): is it worth it? > Ad serving, creative and measurement for omnichannel campaigns Checked Nov 13, 2026 ยท graded Nov 13, 2026 by ToolGPA. Innovid is an advertising platform for creating, delivering, measuring and optimizing ads across channels, including connected TV. Its modules cover ad authoring, dynamic and interactive ads, digital and social ad management, audience management, reach and frequency, outcomes and verification. It is part of Mediaocean and is sold to advertisers and publishers. - **Category:** Ad Creative & Reporting - **Made by:** Innovid - **Website:** https://www.innovid.com - **Runs on:** Web - **Who should skip it:** Skip it if you want a price, because none is published. - **Facts last checked:** Nov 13, 2026 ## Pricing Innovid's current pricing could not be confirmed from its own site. ## Key features - **Ad authoring and dynamic ads:** Builds interactive and dynamic ads, including personalized versions of a creative. - **Ad serving and management:** Delivers campaigns across digital and social channels with independent ad serving. - **Measurement:** Covers reach and frequency across linear TV and CTV, outcomes such as web visits and sales, and verification. - **Audience and frequency tools:** Audience management for activating cross-channel audiences, and frequency management across a media buy. - **NIVO AI:** An AI layer with agents for creating, delivering, measuring and optimizing campaigns. ## Good for - Large advertisers running CTV and omnichannel campaigns - Publishers that want to show advertisers delivery and outcomes ## Worth knowing - No prices are published; the site routes visitors to a demo request, so pricing is recorded as unverified. - Clients of the legacy platform and those migrated from Flashtalking use separate help centers and sign-ins. - Innovid names Mediaocean as its parent company. ## ToolGPA grades **GPA: 1.6 out of 4**, graded Nov 13, 2026. Innovid serves and measures ads across digital, social and TV, and has an AI layer called NIVO. No price is published, the site routes you to a demo, and legacy and Flashtalking clients use separate sign-ins. - **Value for money: C.** No price is published, so we rate it at the ordinary grade. - **Free plan and trial: F.** No free plan and no trial; the site leads to a demo request. - **Features: C.** Ad authoring, ad serving, measurement across linear TV and CTV, audience and frequency tools and NIVO AI. Large in scope, with no gap named. - **Ease of use: C.** Enterprise ad serving takes configuration and onboarding. We found no store rating. - **Platforms and integrations: C.** Web only, with no integrations listed on its record. These are ToolGPA's own grades. Graded from this listing, whose facts were read from Innovid's own pages on 13 November 2026. Not based on using the product, and shorter than our full reviews. ## Where it stands among ad creative and reporting tools - Innovid's GPA of 1.6 is higher than 1 of the 72 other ad creative and reporting tools we grade, and level with 11. - It stands best on value for money (C, above 15 of 72) and worst on free plan and trial (F, above 0). The category's chart of price against score: https://toolgpa.com/charts/ad-tools ## Keep it, or make your own? **Keep it.** The plain part of Innovid you could make: reports. What surrounds it you could not. The 2 things listed below take a company, not a weekend. That makes this kind of software worth paying for, not this one in particular: 60 of the 72 other ad creative and reporting tools grade higher. - You could make: Reports: an app builder makes this well. - You could not: Ad images and videos made to each network's sizes. - You could not: AI features, unless you pay a model provider for each request yourself. A judgement by ToolGPA from this listing, by rules that are the same for every tool. Nothing was built to test it. **Tags:** Ad creative, AI features, Reports ## Alternatives - [Bannerflow](https://toolgpa.com/tools/bannerflow): Creative automation for display, social and DOOH ads. [Compare](https://toolgpa.com/compare/bannerflow-vs-innovid) - [Celtra](https://toolgpa.com/tools/celtra): Enterprise creative automation and rich media ad platform. [Compare](https://toolgpa.com/compare/celtra-vs-innovid) - [StackAdapt](https://toolgpa.com/tools/stackadapt): Programmatic advertising platform across CTV, display, native and more. [Compare](https://toolgpa.com/compare/innovid-vs-stackadapt) - [Singular](https://toolgpa.com/tools/singular): Mobile attribution and marketing analytics platform. [Compare](https://toolgpa.com/compare/innovid-vs-singular) ## Sources The prices, plans, platforms and features above were read from these pages on Nov 13, 2026: - https://www.innovid.com Page: https://toolgpa.com/tools/innovid Listed by ToolGPA (toolgpa.com).