# Instantly

> Cold email from unlimited inboxes, priced by emails and contacts

Instantly is a cold email platform that sends multi-step campaigns from as many connected mailboxes as you like and warms each of them up. Outreach plans are priced by emails sent and contacts uploaded rather than by seat or inbox. A B2B lead database, AI agents that find leads and answer replies, and a CRM are sold as separate credit and add-on subscriptions.

- **Category:** Cold Outreach
- **Made by:** Foo Monk, LLC (Instantly)
- **Website:** https://instantly.ai
- **Runs on:** Web
- **Facts last checked:** Oct 17, 2026

## Pricing

Instantly is a paid product with a free trial, starting at $37.6 per month for 5,000 emails, billed yearly ($47 monthly).

- **Pricing model:** Free trial
- **Free plan:** None.
- **Free trial:** 14-day free trial, no card required, with 250 uploaded contacts and 1,000 emails.

| Plan | Price | What you get |
| --- | --- | --- |
| Growth | $37.6 per month for 5,000 emails, billed yearly ($47 monthly) | 1,000 uploaded contacts, unlimited email accounts and warmup, basic A/Z testing and a preview-only Unibox. |
| Hypergrowth | $77.6 per month for 125,000 emails, billed yearly ($97 monthly) | 25,000 uploaded contacts, replying from Unibox, webhooks, A/Z tests of up to 26 variants and premium live support. |
| Light Speed | $286.3 per month for 500,000 emails, billed yearly ($358 monthly) | 100,000 uploaded contacts and SISR, which rotates dedicated servers and IP addresses for sending. |
| Enterprise | Custom | More than 500,000 emails a month, a private deliverability network and a dedicated account manager. |

Read from https://instantly.ai/pricing on Oct 17, 2026. Prices change, so confirm with Instantly before buying.

## Ways to pay less

- **About 20% off with yearly billing** (Annual discount): Billed yearly, Growth is $37.6 a month instead of $47, Hypergrowth $77.6 instead of $97 and Light Speed $286.3 instead of $358. Source: https://instantly.ai/pricing

## Key features

- **Unlimited sending accounts and warmup:** Every Outreach plan connects and warms up any number of email accounts from any provider; the plan limits emails sent and contacts uploaded instead.
- **Sequences and A/Z testing:** Multi-step campaigns with sending schedules, a global block list and bounce detection. Growth gets basic A/Z testing; Hypergrowth and above test up to 26 variants.
- **Unibox:** Replies from every connected account land in one inbox. It is preview-only on Growth; replying in the app and custom reply labels start at Hypergrowth.
- **SuperSearch lead database:** Search more than 450 million B2B contacts and enrich them through several email providers, paid for with Instantly Credits, a separate subscription.
- **AI Sales Agent and AI Reply Agent:** Agents that find and contact leads or draft answers to replies. Each lead or reply generated costs 5 credits from the credits plan.
- **Automations:** A visual trigger-and-action builder routes and tags leads when they reply, visit your site or book a meeting, and is included on every Outreach plan.

## Good for

- Agencies and teams spreading volume across many mailboxes
- Senders who want warmup included rather than bought per inbox
- Buyers who want a lead database and sending in one account

## Worth knowing

- There is no free plan; the 14-day trial stops at 250 uploaded contacts and 1,000 emails.
- The uploaded-contact limit is a total across all campaigns, not a monthly one. On Hypergrowth and up, 25,000 more contacts cost $87 a month.
- Lead data and the AI agents need an Instantly Credits plan, from $9 a month for 150 credits; the CRM is a separate add-on from $47 a month.
- Replying from Unibox, webhooks and full A/Z testing need Hypergrowth, $97 a month billed monthly.

## ToolGPA grades

**GPA: 2.6 out of 4**, graded Oct 17, 2026. Instantly is built for sending a lot of cold email from a lot of inboxes, and it doesn't charge you per inbox or per person. Warm-up is included, so you can spread the load without paying extra. It's email only, though: there are no LinkedIn steps, and lead data and the AI agents are a separate credits bill.

- **Value for money: A.** A team of five needs Hypergrowth, since Growth's 1,000-contact total and read-only inbox won't stretch that far: $77.60 a month billed yearly for everyone, about $15.52 a head. That's under 60% of the cheaper quarter's $32.50 in this category.
- **Free plan and trial: C.** No free plan, but a 14-day trial with no card. It stops at 250 uploaded contacts and 1,000 emails, which is enough to warm up and send a small first campaign, and not much more.
- **Features: C.** The email side is complete: unlimited inboxes and warm-up, multi-step campaigns, A/Z tests, one inbox for replies and automations. But there are no LinkedIn steps at all, and lead search and the AI agents need a separate credits plan from $9 a month.
- **Ease of use: C.** No App Store rating on record. You'll be connecting mailboxes and waiting on warm-up before the first real send, and actually replying from the Unibox needs Hypergrowth.
- **Platforms and integrations: B.** Web only, but with HubSpot, Slack, Zapier, Findymail, RB2B and ChatGPT links, webhooks from Hypergrowth and a public API. No phone or desktop app on record.

These are ToolGPA's own grades. Graded from this listing, whose facts were read from Instantly's own pages on 17 October 2026. Not based on using the product, and shorter than our full reviews.

## Where it stands among cold outreach tools

- Instantly's GPA of 2.6 is higher than 13 of the 20 other cold outreach tools we grade, and level with 3.
- It stands best on value for money (A, above 15 of 20) and worst on features (C, above 0).
- Its paid plans start at $37.60 a month, against a middle price of $38.80 for the category: 8 of the 17 others that charge start lower.
- On features, ease of use and platforms it scores 2.3 out of 4. 3 tools score higher and cost less.

The category's chart of price against score: https://toolgpa.com/charts/cold-outreach

## Keep it, or make your own?

**Keep it.** To replace Instantly you would be making newsletters sent to thousands of people that still reach the inbox. That is not a weekend's work, with an AI app builder or without one. It costs $451.20 a year.

- You could not: Newsletters sent to thousands of people that still reach the inbox.
- You could not: An AI agent, with the models and the safeguards behind it.
- You could not: Connections to other products, each kept working as those products change.

A judgement by ToolGPA from this listing, by rules that are the same for every tool. Nothing was built to test it.

## Works with

HubSpot, Slack, Zapier, Findymail, RB2B, ChatGPT

**Tags:** Email campaigns, AI agents, AI features, Workflow automation, Public API

## Alternatives

- [Smartlead](https://toolgpa.com/tools/smartlead): High-volume cold email with unlimited mailboxes and client workspaces. [Compare](https://toolgpa.com/compare/instantly-vs-smartlead)
- [lemlist](https://toolgpa.com/tools/lemlist): Cold email and LinkedIn sequences with a built-in lead database. [Compare](https://toolgpa.com/compare/instantly-vs-lemlist)
- [Saleshandy](https://toolgpa.com/tools/saleshandy): Cold email sequences with a B2B lead database in every plan. [Compare](https://toolgpa.com/compare/instantly-vs-saleshandy)
- [Woodpecker](https://toolgpa.com/tools/woodpecker): Cold email priced by prospects contacted, with free team seats. [Compare](https://toolgpa.com/compare/instantly-vs-woodpecker)
- [Apollo.io](https://toolgpa.com/tools/apollo-io): B2B contact database with built-in email sequences and a dialer. [Compare](https://toolgpa.com/compare/apollo-io-vs-instantly)

## Sources

The prices, plans, platforms and features above were read from these pages on Oct 17, 2026:

- https://instantly.ai/pricing
- https://instantly.ai/pricing.md
- https://help.instantly.ai/en/articles/10273259-instantly-plans-overview
- https://instantly.ai
- https://instantly.ai/marketplace
- https://instantly.ai/terms

Page: https://toolgpa.com/tools/instantly
Listed by ToolGPA (toolgpa.com).