# itch.io review (2026): is it any good?

> Open marketplace for indie games, assets and tools, pay what you want

Checked Nov 12, 2026 · graded Nov 12, 2026 by ToolGPA.

itch.io is a marketplace where creators upload games, game assets, tools, comics, books and soundtracks, and sell them or give them away. Using it costs nothing: sellers choose what share of each sale goes to itch.io through an open revenue share, with 10% as the default. Pages, downloads, sales, bundles and game jams are all hosted on the site.

- **Category:** Selling Digital Products
- **Made by:** itch corp
- **Website:** https://itch.io
- **Runs on:** Web, Windows, macOS, Linux
- **Who should skip it:** Watch out: in Direct to you mode you are the merchant of record and liable for chargebacks and VAT.
- **Facts last checked:** Nov 12, 2026

## Pricing

As of Nov 12, 2026, itch.io is free to use.

- **Pricing model:** Free
- **Free plan:** No monthly fee. Sellers set the itch.io share of each sale from 0% to 100% (10% by default); PayPal or Stripe fees of about $0.30 + 2.9% apply too.
- **Free trial:** None listed.

| Plan | Price | What you get |
| --- | --- | --- |
| Open revenue share | $0 | Free to use. You pick what percentage of each sale goes to itch.io (default 10%); the payment processor takes about $0.30 + 2.9% as well. |

Read from https://itch.io/docs/creators/faq on Nov 12, 2026. Prices change, so confirm with itch.io before buying.

## Key features

- **Project pages:** Each project gets a page with files, images and a description, plus custom CSS and a widget you can embed on another site.
- **Flexible pricing:** Charge a minimum, ask for a donation with free download allowed, or disable payments. Individual files can carry their own minimum price.
- **Two payout modes:** Take payments directly into your own PayPal or Stripe account, or let itch.io collect them as merchant of record, handle VAT and pay you out later.
- **Sales, bundles and jams:** Run timed sales, set a goal on a sale, join co-op bundles that split revenue, and host game jams.
- **Download keys and access control:** Buyers receive a unique download key. Limited releases, access control and early access with updates for owners are supported.
- **Desktop app and API:** The itch app for Windows, macOS and Linux installs and updates games, and creators can push builds. A server-side and JavaScript API are documented.

## Good for

- Indie game developers and asset makers who want a free storefront
- Creators who want pay-what-you-want and download-key access
- Jam organizers and bundle hosts who share revenue with other sellers

## Worth knowing

- Payment processing fees of about $0.30 + 2.9% apply per transaction in either payout mode, so very low prices lose a large share.
- In Direct to you mode you are merchant of record and liable for chargebacks and VAT; itch.io only handles these in its collected mode.
- Collected payouts need a completed tax interview and at least $5 available, and each payout is reviewed by staff, typically in 10 to 14 days.
- New accounts have a soft limit of 20 project pages and 10 files per page, which can be raised on request.

## ToolGPA grades

**GPA: 3.2 out of 4**, graded Nov 12, 2026. itch.io is an open marketplace for indie games and assets, with no monthly fee and a revenue share you set from 0% to 100%, defaulting to 10%. Processor fees of about $0.30 + 2.9% still apply, and tax and chargebacks fall on you unless you use the collected payout mode.

- **Value for money: A.** No monthly fee, and the share itch.io keeps is whatever you set, down to 0%. That is under 60% of the category's cheapest quarter, though payment processing of about $0.30 + 2.9% still applies.
- **Free plan and trial: A.** Free to use with no paid plan. New accounts have a soft limit of 20 project pages and 10 files per page, which a normal seller will not reach and which can be raised on request.
- **Features: B.** Project pages, pay-what-you-want pricing, two payout modes, sales, bundles and jams, download keys and access control, a desktop app and an API.
- **Ease of use: C.** No store rating on record. Setting up pages, files and payouts is on you, and collected payouts need a tax interview and staff review of each payout.
- **Platforms and integrations: B.** Web, plus an itch app for Windows, Mac and Linux, and an API. There is no phone app, and payments connect to PayPal, Stripe and Payoneer.

These are ToolGPA's own grades. Graded from this listing, whose facts were read from itch.io's own pages on 12 November 2026. Not based on using the product, and shorter than our full reviews.

## Where it stands among tools for selling digital products

- itch.io's GPA of 3.2 is higher than 27 of the 28 other tools for selling digital products we grade.
- It stands best on value for money (A, above 28 of 28) and worst on ease of use (C, above 1).
- itch.io has no paid plan.
- On features, ease of use and platforms it scores 2.7 out of 4. Nothing scores higher for less, though at least one tool matches that score at a lower price.

The category's chart of price against score: https://toolgpa.com/charts/digital-products

## Keep it, or make your own?

**Keep it.** itch.io is free, so making your own would save you nothing. And it is not the kind of software a weekend replaces. It is one of the better ones too: its GPA of 3.2 is higher than 27 of the 28 other tools for selling digital products we grade.

- You could make: Digital downloads: an app builder makes this well.
- You could not: Checkout, card payments and sales tax handled for you.
- You could not: A members' space with posts, chat and events that people keep coming back to.
- You could not: Apps for macOS, Windows and Linux that stay in step with each other.
- You could not: It plugs into other products, PayPal, Stripe and Payoneer among them, and has an API.
- You could not: Hooks into the device itself: widgets.
- You could not: The depth: we grade its features B, which means it covers the whole job.

A judgement by ToolGPA from this listing, by rules that are the same for every tool. Nothing was built to test it.

## Works with

PayPal, Stripe, Payoneer, Patreon, Kickstarter

**Tags:** Digital downloads, Online store, Community, Public API

## Alternatives

- [Gumroad](https://toolgpa.com/tools/gumroad): Sell downloads, memberships and courses for a cut of each sale. [Compare](https://toolgpa.com/compare/gumroad-vs-itch-io)
- [Payhip](https://toolgpa.com/tools/payhip): Store for downloads, courses and memberships, with a free plan. [Compare](https://toolgpa.com/compare/itch-io-vs-payhip)
- [Ko-fi](https://toolgpa.com/tools/ko-fi): Creator page for tips, memberships, a shop and paid commissions. [Compare](https://toolgpa.com/compare/itch-io-vs-ko-fi)
- [Sellfy](https://toolgpa.com/tools/sellfy): Store builder for selling downloads, subscriptions and print-on-demand. [Compare](https://toolgpa.com/compare/itch-io-vs-sellfy)
- [Lemon Squeezy](https://toolgpa.com/tools/lemon-squeezy): Merchant of record checkout for software, subscriptions and downloads. [Compare](https://toolgpa.com/compare/itch-io-vs-lemon-squeezy)

## Sources

The prices, plans, platforms and features above were read from these pages on Nov 12, 2026:

- https://itch.io/docs/creators/faq
- https://itch.io/docs/creators/payments
- https://itch.io/docs/creators/pricing
- https://itch.io/app
- https://itch.io/

Page: https://toolgpa.com/tools/itch-io
Listed by ToolGPA (toolgpa.com).
