# Justuno

> AI-timed popups and visitor identification for online stores

Justuno builds popups and behavior-based flows that grow email and SMS lists for online stores, with AI Smart Timing that decides when to show an offer and AI product recommendations. Its Spotlight add-on matches anonymous visitors to customer profiles. Plans are priced by monthly visitors, and a Done-For-You plan has Justuno's own team run the campaigns.

- **Category:** Popups & Website Widgets
- **Made by:** Justuno, Inc.
- **Website:** https://www.justuno.com
- **Runs on:** Web
- **Facts last checked:** Oct 18, 2026

## Pricing

Justuno is a paid product with a free trial, starting at $59 per month for up to 10,000 visitors, no contract (Lite).

- **Pricing model:** Free trial
- **Free plan:** None.
- **Free trial:** 14-day free trial on Lite; 30-day free trial on Done-For-You.

| Plan | Price | What you get |
| --- | --- | --- |
| Lite | $59 per month for up to 10,000 visitors, no contract | All features, 5 live workflows, 2 custom segments, 3 team seats and white-glove onboarding. Price rises with visitors on the page's slider. |
| Done-For-You | $299 per month for up to 20,000 visitors, no contract | Justuno's team runs your campaigns: unlimited workflows, segments and seats, a dedicated account manager, a CRO strategist and a Slack channel. |
| Enterprise | Custom | Unlimited features with an enterprise hub, custom team roles and cross-domain reporting. Priced on request. |

Read from https://www.justuno.com/pricing on Oct 18, 2026. Prices change, so confirm with Justuno before buying.

## Ways to pay less

- **Annual billing saves 10%** (Annual discount): Both Lite and Done-For-You show a 10% saving for paying annually instead of month to month. Source: https://www.justuno.com/pricing
- **Agency discounts** (Other savings): Brands working with an agency are told to mention it to the sales team for an agency discount. Source: https://www.justuno.com/pricing

## Key features

- **Popups and exit offers:** Email and SMS sign-up popups, exit offers and a design studio with a template library.
- **AI Smart Timing:** Uses visitor behavior in real time to decide when to launch a popup, instead of fixed delays.
- **Spotlight visitor identification:** An add-on that recognizes more visitors and matches them to customer profiles for targeting and list growth.
- **Workflows and segments:** Behavior-based flows from first visit to repeat purchase, with real-time audiences built from behavior, intent and profile data.
- **Testing and recommendations:** Multivariate tests of offers and designs, AI product recommendations, and instant email and SMS verification.
- **Store and messaging integrations:** Connects to Klaviyo, Attentive, Postscript, ActiveCampaign and Iterable, to BigCommerce and Magento stores, and to Triple Whale.

## Good for

- Online stores growing email and SMS lists alongside Klaviyo or Attentive
- Brands that want a team to plan and run their popups for them
- Stores that want to identify more anonymous shoppers

## Worth knowing

- There is no free plan; Lite starts at $59 a month for 10,000 visitors after a 14-day trial.
- Lite caps live workflows at 5, custom segments at 2 and team seats at 3; unlimited needs Done-For-You or Enterprise.
- Spotlight visitor identification is an add-on, and the page does not list its price.
- Done-For-You costs $299 a month and covers only 20,000 visitors before the price rises.

## ToolGPA grades

**GPA: 2.2 out of 4**, graded Oct 18, 2026. Justuno is a popup tool for online stores that leans on AI: it decides when to show an offer, recommends products, and can match anonymous shoppers to profiles with its Spotlight add-on. It's dear, though. Lite is $59 a month for just 10,000 visitors, and having their team run it all costs $299.

- **Value for money: D.** Lite is $59 a month for 10,000 visitors, so a site with 20,000 pays more on the page's slider, a figure the listing doesn't give. Even $59 is the dear end of popup tools here, and yearly billing only takes 10% off. Done-For-You is $299 at 20,000 visitors.
- **Free plan and trial: C.** No free plan, but a 14-day free trial on Lite and 30 days on Done-For-You. The listing doesn't say a card is needed.
- **Features: B.** AI Smart Timing picks the moment to show a popup, with behaviour-based workflows, real-time segments, multivariate tests, AI product picks and email and SMS checks. It covers the whole job for a store. Spotlight, which names anonymous visitors, is an add-on.
- **Ease of use: C.** No rating on record. Lite comes with white-glove onboarding, which helps, but workflows, segments and tests take some learning. Or pay $299 and have their team run it all.
- **Platforms and integrations: B.** Web, linked to Klaviyo, Attentive, Postscript, ActiveCampaign and Iterable, to BigCommerce and Magento stores, and to Triple Whale. No desktop or phone app, so B is the ceiling.

These are ToolGPA's own grades. Graded from this listing, whose facts were read from Justuno's own pages on 18 October 2026. Not based on using the product, and shorter than our full reviews.

## Where it stands among popup and widget tools

- Justuno's GPA of 2.2 is higher than 2 of the 12 other popup and widget tools we grade, and level with 4.
- It stands best on features (B, above 5 of 12) and worst on value for money (D, above 0).
- Its paid plans start at $59 a month, against a middle price of $19 for the category: 10 of the 11 others that charge start lower.
- On features, ease of use and platforms it scores 2.7 out of 4. 1 tool scores higher and costs less.

The category's chart of price against score: https://toolgpa.com/charts/popups

## Keep it, or make your own?

**Keep it.** The plain part of Justuno you could make: popups. What surrounds it you could not. The 4 things listed below take a company, not a weekend. That makes this kind of software worth paying for, not this one in particular: 6 of the 12 other popup and widget tools grade higher. It costs $708 a year.

- You could make: Popups: an app builder makes this well.
- You could not: Splitting visitors between versions and telling you which won.
- You could not: It plugs into other products, Klaviyo, Attentive and Postscript among them.
- You could not: AI features, unless you pay a model provider for each request yourself.
- You could not: The depth: we grade its features B, which means it covers the whole job.

A judgement by ToolGPA from this listing, by rules that are the same for every tool. Nothing was built to test it.

## Works with

Klaviyo, Attentive, Postscript, ActiveCampaign, Iterable, BigCommerce, Magento, Triple Whale

**Tags:** Popups, A/B testing, AI features

## Alternatives

- [OptiMonk](https://toolgpa.com/tools/optimonk): Popups for online stores, built by an AI agent you describe them to. [Compare](https://toolgpa.com/compare/justuno-vs-optimonk)
- [Wisepops](https://toolgpa.com/tools/wisepops): Popups, on-site feeds, web push and A/B tests for online stores. [Compare](https://toolgpa.com/compare/justuno-vs-wisepops)
- [Privy](https://toolgpa.com/tools/privy): Pop-ups, email and SMS for small online stores. [Compare](https://toolgpa.com/compare/justuno-vs-privy)
- [Sleeknote](https://toolgpa.com/tools/sleeknote): Popups and gamified campaigns for online stores, priced by visitors. [Compare](https://toolgpa.com/compare/justuno-vs-sleeknote)
- [OptinMonster](https://toolgpa.com/tools/optinmonster): Pop-ups, floating bars and opt-in forms added to an existing site. [Compare](https://toolgpa.com/compare/justuno-vs-optinmonster)

## Sources

The prices, plans, platforms and features above were read from these pages on Oct 18, 2026:

- https://www.justuno.com/pricing
- https://www.justuno.com/
- https://www.justuno.com/about

Page: https://toolgpa.com/tools/justuno
Listed by ToolGPA (toolgpa.com).
