# Katalist review (2026): is it worth $19 a month? > AI video studio for ads, UGC clips and product swaps Checked Nov 13, 2026 ยท graded Nov 13, 2026 by ToolGPA. Katalist is an AI video platform aimed at marketing and performance teams and agencies. It builds videos from a script or brief, swaps a new product into an existing video, replaces characters and voices, and localizes clips with lip-sync. It draws on several third-party video models and sells credit-based plans with a 7-day trial. - **Category:** AI Image & Video Generators - **Made by:** Katalist - **Website:** https://www.katalist.ai - **Runs on:** Web - **Who should skip it:** Watch out: two sets of prices appear and the page does not say which toggle is which. - **Facts last checked:** Nov 13, 2026 ## Pricing As of Nov 13, 2026, Katalist is a paid product with a free trial, starting at $19 per month; billing basis not shown. - **Pricing model:** Free trial - **Free plan:** None. - **Free trial:** 7-day free trial on Essential, Pro and Unlimited. | Plan | Price | What you get | | --- | --- | --- | | Essential | $19 per month; billing basis not shown | 200 image and 700 video credits a month, 5 projects, 1 custom character, lip-sync. | | Pro | $39 per month; billing basis not shown | 700 image and 1,500 video credits a month, 20 projects, 10 custom characters, Premiere Pro integration. | | Unlimited | $99 per month; billing basis not shown | Unlimited images, 3,000 video credits a month, unlimited projects, real-time collaboration, 2 seats. | | Enterprise | Custom | Unlimited users and video credits, API access and dedicated support; sold through sales. | Read from https://www.katalist.ai/katalist-pricing on Nov 13, 2026. Prices change, so confirm with Katalist before buying. ## Key features - **Script and brief to video:** Start from a script or brief and get a first-draft video, or a trend-based starting point. - **Product swap engine:** Drop a new product into an existing video and change it afterward with a text prompt. - **Character and voice replacement:** Replace a character or only their voice, with consistent characters across scenes. - **Localization and lip-sync:** Adapt existing videos for new markets with lip-synced voiceover. - **Multiple video models:** The pricing page lists Runway Gen-4, Google Veo, Kling, Pixverse, WAN, Sora 2 and LTX-2 as available. - **Team features:** Real-time collaboration, ZIP and PPT export and Premiere Pro integration on higher plans. ## Good for - Performance marketers testing many ad variants - Agencies managing creative for several clients ## Worth knowing - The pricing page shows two sets of prices ($19, $39 and $99 with video credits; $29, $31 and $79 labeled billed annually) without saying which toggle is which. - Credits are monthly allowances; image and video credits are counted separately. - Premiere Pro integration and the image editor start on Pro; collaboration needs Unlimited. - Enterprise has no published price. ## ToolGPA grades **GPA: 2.4 out of 4**, graded Nov 13, 2026. Katalist makes video ads and UGC-style clips from a script, with product swaps and lip-synced voice replacement. The pricing page shows two sets of prices without saying which toggle is which, and collaboration needs the $99 plan. - **Value for money: C.** $19, $39 and $99 a month with video credits, or $29, $31 and $79 labelled billed annually, and the page does not say which is which. The entry is at the dearer quarter's start. - **Free plan and trial: C.** A 7-day free trial on Essential, Pro and Unlimited, and the listing does not say whether a card is needed. - **Features: B.** Script to video, product swap, character and voice replacement, localization and lip sync. The listing names no gap in the core job. - **Ease of use: C.** No store rating is on record. It is a web studio with projects and characters to set up. - **Platforms and integrations: B.** Web only, with Adobe Premiere Pro integration on Pro and an API on Enterprise. These are ToolGPA's own grades. Graded from this listing, whose facts were read from Katalist's own pages on 13 November 2026. Not based on using the product, and shorter than our full reviews. ## Where it stands among AI image and video generators - Katalist's GPA of 2.4 is higher than 106 of the 168 other AI image and video generators we grade, and level with 25. - It stands best on features (B, above 104 of 168) and worst on ease of use (C, above 12). - Its paid plans start at $19 a month, against a middle price of $11.88 for the category: 89 of the 120 others that charge start lower. - On features, ease of use and platforms it scores 2.7 out of 4. 16 tools score higher and cost less. The category's chart of price against score: https://toolgpa.com/charts/ai-images ## Keep it, or make your own? **Keep it.** To replace Katalist you would be making a video model, which you can rent by the second but not make. That is not a weekend's work, with an AI app builder or without one. It costs $228 a year. - You could not: A video model, which you can rent by the second but not make. - You could not: An image model, which you can rent by the picture but not make. - You could not: A voice model, which you can rent by the minute but not make. - You could not: Ad images and videos made to each network's sizes. - You could not: AI features, unless you pay a model provider for each request yourself. - You could not: Sharing with other people, which means accounts and invitations. - You could not: The depth: we grade its features B, which means it covers the whole job. A judgement by ToolGPA from this listing, by rules that are the same for every tool. Nothing was built to test it. ## Works with Adobe Premiere Pro **Tags:** Video generation, Image generation, AI features, Text to speech, Ad creative ## Alternatives - [invideo](https://toolgpa.com/tools/invideo): Agent-driven video editor with built-in AI video and image models. [Compare](https://toolgpa.com/compare/invideo-vs-katalist) - [Pictory](https://toolgpa.com/tools/pictory): Turns scripts, articles and slides into narrated stock-footage videos. [Compare](https://toolgpa.com/compare/katalist-vs-pictory) - [Mootion](https://toolgpa.com/tools/mootion): AI video generator that turns ideas and scripts into scenes. [Compare](https://toolgpa.com/compare/katalist-vs-mootion) - [Akool](https://toolgpa.com/tools/akool): AI face swap, avatars, video translation and video models in one suite. [Compare](https://toolgpa.com/compare/akool-vs-katalist) - [Vidnoz](https://toolgpa.com/tools/vidnoz): AI avatar video maker with templates, voices and video generators. [Compare](https://toolgpa.com/compare/katalist-vs-vidnoz) ## Sources The prices, plans, platforms and features above were read from these pages on Nov 13, 2026: - https://www.katalist.ai - https://www.katalist.ai/katalist-pricing Page: https://toolgpa.com/tools/katalist Listed by ToolGPA (toolgpa.com).