# Keap

> CRM with sales and marketing automation for small businesses

Keap, known as Infusionsoft until 2019 and now part of Thryv, combines a small-business CRM with sales and marketing automation, email and text marketing, appointment booking, quotes, invoices and payments. It is sold as one plan that includes the whole platform, priced by the number of users and contacts. New customers also buy a required implementation package.

- **Category:** CRM Software
- **Made by:** Keap (part of Thryv) (since 2001)
- **Website:** https://keap.com
- **Runs on:** Web, iOS, Android
- **Facts last checked:** Oct 5, 2026

## Pricing

Keap is a paid product with a free trial, starting at $299 / month for 2 users, billed monthly ($2,988 billed annually).

- **Pricing model:** Free trial
- **Free plan:** None.
- **Free trial:** 14-day free trial, no credit card required; limited to 25 emails, with no payments or texting.

| Plan | Price | What you get |
| --- | --- | --- |
| Keap | $299 per month for 2 users and 1,500 contacts, billed monthly | The full platform in one plan, or $2,988 a year billed annually. Extra users are $39 a month each, and the price rises with the number of contacts. |

Read from https://keap.com/pricing on Oct 5, 2026. Prices change, so confirm with Keap before buying.

## Ways to pay less

- **Lower rate with annual billing** (Annual discount): Keap's pricing page lists the base plan at $2,988 billed annually, which works out to $249 a month, against $299 a month billed monthly. Source: https://keap.com/pricing

## App Store prices by country

"Keap Mobile", as each country's App Store showed it on Oct 9, 2026. These are the app's prices, not the website's.

| Country | Price | In US dollars |
| --- | --- | --- |
| United States | $14.99 | |
| United Kingdom | £8.99 | about $11.89 (21% less) |
| Germany | 10,49 € | about $11.76 (22% less) |
| Canada | $19.99 | about $14.05 (6% less) |
| Australia | $14.49 | about $10.12 (33% less) |
| India | ₹ 899 | about $9.29 (38% less) |
| Brazil | R$ 55,90 | about $11.17 (25% less) |
| Mexico | $229.00 | about $12.58 (16% less) |
| Turkey | ₺119,99 | about $2.44 (84% less) |
| Indonesia | Rp 159ribu | about $8.89 (41% less) |
| Philippines | ₱ 509.00 | about $8.10 (46% less) |
| South Africa | R169.99 | about $10.28 (31% less) |

## Key features

- **CRM and contact segmentation:** Contact and company records hold activity, notes, tasks and custom fields, with tags, saved searches and lead scoring to single out the leads most likely to buy.
- **Sales and marketing automation:** A drag-and-drop builder automates follow-up across the customer lifecycle, with a library of prebuilt automation templates and an AI assistant that drafts whole campaigns.
- **Email and text marketing:** Broadcasts, newsletters and automated emails are built in. Text broadcasts and automated texts are U.S.-only, with a first tier of 500 messages and 100 voice minutes included.
- **Sales pipeline and appointments:** A pipeline tracks leads through each stage and can trigger automation, and an appointment scheduler shares a booking link synced with a Gmail or Outlook calendar.
- **Quotes, invoices and payments:** Quotes turn into invoices, checkout forms sell online, and payments run through Keap's own U.S. processor or third parties such as PayPal and Stripe.
- **Landing pages and forms:** Landing pages, multi-page sales funnels and forms capture leads and start an automation when someone completes them.

## Good for

- Small businesses that want CRM, marketing automation and payments in one product
- Owners who want guided setup and done-for-you automations
- Service businesses that book appointments and send invoices

## Worth knowing

- There is no free plan, and the 14-day trial is capped at 25 emails with no payment processing or texting.
- A one-time implementation package is required; its list price is $1,500, shown discounted to $500.
- The base price covers 2 users and 1,500 contacts; each extra user is $39 a month and more contacts raise the price.
- Annual contracts carry a $299 early termination fee, and text marketing is available in the U.S. only.

## What people say

- **App Store rating of the iPhone and iPad app:** 4.4 out of 5 from 1,827 ratings in the United States, read Oct 5, 2026. This is the store's rating of the app, not a score from ToolGPA. Source: https://apps.apple.com/us/app/id1421097870

## Works with

Gmail, Outlook, Zapier, PayPal, Stripe

**Tags:** Sales pipeline, Marketing automation, Workflow automation, Invoicing, Forms, Booking links, Public API

## Alternatives

- [HubSpot](https://toolgpa.com/tools/hubspot): Free CRM at the center of a marketing, sales and service suite. [Compare](https://toolgpa.com/compare/hubspot-vs-keap)
- [Ontraport](https://toolgpa.com/tools/ontraport): CRM with marketing automation, payments and membership sites. [Compare](https://toolgpa.com/compare/keap-vs-ontraport)
- [HighLevel](https://toolgpa.com/tools/highlevel): Sales and marketing platform that agencies can resell to clients. [Compare](https://toolgpa.com/compare/highlevel-vs-keap)
- [EngageBay](https://toolgpa.com/tools/engagebay): All-in-one marketing, sales and support CRM for small teams. [Compare](https://toolgpa.com/compare/engagebay-vs-keap)
- [Zoho CRM](https://toolgpa.com/tools/zoho-crm): Sales CRM with a free edition, process automation and Zia AI. [Compare](https://toolgpa.com/compare/keap-vs-zoho-crm)

## Sources

The prices, plans, platforms and features above were read from these pages on Oct 5, 2026:

- https://keap.com/pricing
- https://keap.com
- https://keap.com/about
- https://keap.com/resources/implementation-services
- https://keap.com/thryv-faq
- https://keap.com/solutions/integrations
- https://try.keap.com/
- https://apps.apple.com/us/app/keap-mobile/id1421097870
- https://play.google.com/store/apps/details?id=com.infusionsoft.mobile.nimo&hl=en_US&gl=US

Page: https://toolgpa.com/tools/keap
Listed by ToolGPA (toolgpa.com).