# Keela review (2026): is it worth $164 a month, billed yearly?

> Donor management CRM with email and donation forms for nonprofits

Checked Nov 13, 2026 · graded Nov 13, 2026 by ToolGPA.

Keela is a donor management platform for nonprofits that combines contact records, native email marketing, donation forms and reporting. Plans are priced by the number of contacts and include unlimited forms, emails and donations. It is part of Velora, a suite that also includes Raisely and Aplos.

- **Category:** CRM Software
- **Made by:** Networks for Change Inc.
- **Website:** https://www.keela.co
- **Runs on:** Web
- **Who should skip it:** Pricey if your list is big: $438 a month at 10,000 contacts, and custom above that.
- **Facts last checked:** Nov 13, 2026

## Pricing

As of Nov 13, 2026, Keela is a paid product, starting at $164 per month for up to 1,000 contacts, billed annually.

- **Pricing model:** Paid
- **Free plan:** None.
- **Free trial:** None listed.

| Plan | Price | What you get |
| --- | --- | --- |
| Up to 1,000 contacts | $164 per month, up to 1,000 contacts, annual ($190 monthly) | Every plan includes unlimited forms, emails, donations and support. Prices rise with the contact count. |
| 1,001 to 2,500 contacts | $243 per month, up to 2,500 contacts, annual ($259 monthly) | Same features as every tier; the price follows the number of contacts. |
| 2,501 to 5,000 contacts | $316 per month, up to 5,000 contacts, annual ($357 monthly) | Marked most popular on the page. Contacts over 10,000 get custom pricing. |
| 7,501 to 10,000+ contacts | $438 per month, up to 10,000 contacts, annual ($489 monthly) | Top published step; the 5,001 to 7,500 step is $379 a month billed annually. |

Read from https://www.keela.co/pricing on Nov 13, 2026. Prices change, so confirm with Keela before buying.

## Ways to pay less

- **Save up to 23% paying annually** (Annual discount): The pricing page says paying annually saves up to 23% against monthly billing, depending on the contact tier. Source: https://www.keela.co/pricing

## Key features

- **Donor database and profiles:** Donor profiles with full gift history, household relationships, soft credits and custom fields.
- **Automated journeys:** Pre-built and custom workflows for receipts, thank-yous and lapsed donor nudges.
- **AI-powered donation forms:** Donation forms with preset gift asks and recurring donation prompts, with no transaction fees charged by Keela.
- **Email and texting:** Segmented lists, saved audiences and deliverability tools for email; texting is sold as an additional feature.
- **Projects and membership:** Included on every plan: project management, membership management, volunteer management and compliant tax receipts.

## Good for

- Nonprofits that want email, forms and donor records in one plan
- Organizations in the USA, Canada or Australia, where data is stored locally
- Teams that want unlimited emails and forms regardless of tier

## Worth knowing

- Pipelines, texting, wealth screening and Premium Care are listed as additional features, priced through sales.
- Cost climbs steeply with contacts: $164 a month at 1,000 and $438 at 10,000, billed annually.
- Data is stored in the USA, Canada or Australia only, by where the nonprofit is based.
- The pricing page does not state the currency of its figures; the site has USA, Canada and Australia editions.

## ToolGPA grades

**GPA: 1.4 out of 4**, graded Nov 13, 2026. Keela is a nonprofit CRM with donor profiles, forms, email, journeys and texting. All plans include unlimited forms, emails and support, but it costs $164 a month at 1,000 contacts and $438 at 10,000. Pipelines, texting and wealth screening are extra.

- **Value for money: D.** $164 a month for up to 1,000 contacts billed annually, and $438 at 10,000. That is several times the category's $29 middle, with texting and pipelines still extra.
- **Free plan and trial: F.** No free plan and no trial on record, so the first step is a demo or a quote.
- **Features: C.** Donor profiles, automated journeys, donation forms, email and projects. Pipelines, texting, wealth screening and Premium Care are sold on top.
- **Ease of use: C.** No store rating on record, and you set up forms, journeys and imports.
- **Platforms and integrations: C.** Web only on the pages read, with no integrations listed.

These are ToolGPA's own grades. Graded from this listing, whose facts were read from Keela's own pages on 13 November 2026. Not based on using the product, and shorter than our full reviews.

## Where it stands among CRM tools

- Keela's GPA of 1.4 is higher than 0 of the 116 other CRM tools we grade, and level with 2.
- It stands best on ease of use (C, above 5 of 116) and worst on free plan and trial (F, above 0).
- Its paid plans start at $164 a month, against a middle price of $29 for the category: 82 of the 93 others that charge start lower.
- On features, ease of use and platforms it scores 2.0 out of 4. 72 tools score higher and cost less.

The category's chart of price against score: https://toolgpa.com/charts/crm

## Keep it, or make your own?

**Keep it.** To replace Keela you would be making newsletters sent to thousands of people that still reach the inbox. That is not a weekend's work, with an AI app builder or without one. That makes this kind of software worth paying for, not this one in particular: 114 of the 116 other CRM tools grade higher. It costs $1,968 a year.

- You could make: Forms and reports: an app builder makes these well.
- You could not: Newsletters sent to thousands of people that still reach the inbox.
- You could not: Connections to other products, each kept working as those products change.
- You could not: Texts to thousands of numbers, registered with the carriers.
- You could not: AI features, unless you pay a model provider for each request yourself.

A judgement by ToolGPA from this listing, by rules that are the same for every tool. Nothing was built to test it.

**Tags:** Email campaigns, Forms, Workflow automation, Reports, AI features, SMS marketing

## Alternatives

- [Bloomerang](https://toolgpa.com/tools/bloomerang): Donor management and fundraising platform for nonprofits. [Compare](https://toolgpa.com/compare/bloomerang-vs-keela)
- [Virtuous](https://toolgpa.com/tools/virtuous): Nonprofit CRM with fundraising, volunteer and analytics products. [Compare](https://toolgpa.com/compare/keela-vs-virtuous)
- [Neon CRM](https://toolgpa.com/tools/neon-crm): Nonprofit CRM priced by revenue raised, with unlimited records. [Compare](https://toolgpa.com/compare/keela-vs-neon-crm)
- [Little Green Light](https://toolgpa.com/tools/little-green-light): Donor management database for small and mid-size nonprofits. [Compare](https://toolgpa.com/compare/keela-vs-little-green-light)
- [DonorPerfect](https://toolgpa.com/tools/donorperfect): Donor management and fundraising software for nonprofits. [Compare](https://toolgpa.com/compare/donorperfect-vs-keela)

## Sources

The prices, plans, platforms and features above were read from these pages on Nov 13, 2026:

- https://www.keela.co/pricing
- https://www.keela.co
- https://www.keela.co/about-us

Page: https://toolgpa.com/tools/keela
Listed by ToolGPA (toolgpa.com).