# Kintura review (2026): is the free plan enough?

> Ad tracker with automatic optimization for performance marketers

Checked Nov 13, 2026 · graded Nov 13, 2026 by ToolGPA.

Kintura is a tracker for affiliates and media buyers running native, push, banner and pop traffic. It logs clicks and conversions, connects to traffic-source APIs, and applies machine-learning route optimization, placement blacklists and bot filtering. Plans are priced by included tracking events and optimized ad spend.

- **Category:** Affiliate & Referral Software
- **Made by:** Kintura, LLC
- **Website:** https://kintura.com
- **Runs on:** Web
- **Who should skip it:** Skip it if you want one domain and one user to grow, as the free plan stops there.
- **Facts last checked:** Nov 13, 2026

## Pricing

As of Nov 13, 2026, Kintura has a free plan, and paid plans start at $159 per month, billed yearly ($199 billed monthly).

- **Pricing model:** Free plan
- **Free plan:** Growth plan: free forever, 1,000,000 events a month, 1 domain, 1 user.
- **Free trial:** 14-day test drive on the paid plans.

| Plan | Price | What you get |
| --- | --- | --- |
| Growth | $0 | 1,000,000 events a month, 1 SSL domain, 1 user; overage $0.025 per 1,000 events. |
| Basic | $159 per month for 3,000,000 events, billed yearly ($199 billed monthly) | 5 domains and 5 users; optimizer covers $10k a month ad spend, 1% overage above that. |
| Agency | $399 per month for 10,000,000 events, billed yearly ($499 billed monthly) | 10 domains and 10 users; optimizer covers $50k a month ad spend, 0.7% overage. |
| Enterprise | $799 per month for 20,000,000 events, billed yearly ($999 billed monthly) | 20 domains and 20 users; optimizer covers $100k a month ad spend, 0.5% overage. |

Read from https://kintura.com/pricing on Nov 13, 2026. Prices change, so confirm with Kintura before buying.

## Ways to pay less

- **Yearly billing lowers the monthly price** (Annual discount): The Paid Yearly toggle shows Basic at $159 a month ($1,908 a year), Agency at $399 ($4,788) and Enterprise at $799 ($9,588) instead of $199, $499 and $999. Source: https://kintura.com/pricing

## Key features

- **Route optimization:** Machine-learning models evaluate user actions in the funnel to predict the likeliest conversion and adjust campaign routes.
- **Placement blacklists:** Reusable rules pick out losing placements and widgets into named blacklists. Virtual Whitelisting blocks unwanted placements.
- **Traffic-source connectors:** Connectors listed on the homepage cover Taboola, Revcontent, MGID, Zeropark, Exoclick and PropellerAds, with more marked in progress.
- **Bot and proxy filtering:** Bot detection, residential proxy detection and city-level tokens and filters are listed on every plan.
- **KinturaJS and Events API:** A landing-page pixel and an events API record custom funnel events on every plan.
- **Live view and reporting:** A live view and reports let you act on placements directly from the report, including placement-level bidding.

## Good for

- Media buyers on native, push and pop traffic
- Affiliates who want a free tracker for up to 1 million events
- Agencies that need several users and domains

## Worth knowing

- Overages are billed: $0.020 to $0.025 per 1,000 events, and 0.5% to 1% of ad spend above the optimizer allowance.
- The free Growth plan is limited to 1 domain, 1 user and 1,000,000 events a month.
- Refunds are reviewed case by case and generally not given unless traffic loss occurred.
- Several traffic-source connectors are listed as in progress, not live.

## ToolGPA grades

**GPA: 2.4 out of 4**, graded Nov 13, 2026. Kintura is an ad tracker for performance marketers that optimises traffic routes and blocks bad placements, with a free plan for 1,000,000 events a month. But the paid plans start at $159 a month, overages are billed, and several traffic-source connectors are still in progress.

- **Value for money: C.** Basic is $159 a month on yearly billing, which is where the category's dearer quarter starts. Overages are billed on events and on ad spend above the allowance.
- **Free plan and trial: B.** Free Growth plan: 1,000,000 events a month, 1 domain and 1 user. One person can live on it. Paid plans add a 14-day test drive.
- **Features: C.** Route optimisation, placement blacklists, bot filtering and a live view cover the job, but some traffic-source connectors are listed as in progress.
- **Ease of use: C.** A tracker with domains, scripts and sources to wire up before it works. No store rating is on record.
- **Platforms and integrations: B.** Web only, with 6 integrations, a JavaScript tag and an Events API.

These are ToolGPA's own grades. Graded from this listing, whose facts were read from Kintura's own pages on 13 November 2026. Not based on using the product, and shorter than our full reviews.

## Where it stands among affiliate and referral tools

- Kintura's GPA of 2.4 is higher than 68 of the 89 other affiliate and referral tools we grade, and level with 12.
- It stands best on free plan and trial (B, above 80 of 89) and worst on features (C, above 0).
- Its paid plans start at $159 a month, against a middle price of $65.46 for the category: 38 of the 49 others that charge start lower.
- On features, ease of use and platforms it scores 2.3 out of 4. 17 tools score higher and cost less.

The category's chart of price against score: https://toolgpa.com/charts/affiliate-software

## Keep it, or make your own?

**Keep it.** The plain part of Kintura you could make: reports. What surrounds it you could not. The 5 things listed below take a company, not a weekend. It is one of the better ones too: its GPA of 2.4 is higher than 68 of the 89 other affiliate and referral tools we grade. It costs $1,908 a year.

- You could make: Reports: an app builder makes this well.
- You could not: Every click and sale traced back to the right partner.
- You could not: Connections that pull numbers from dozens of other services.
- You could not: It plugs into other products, Taboola, Revcontent and MGID among them, and has an API.
- You could not: AI features, unless you pay a model provider for each request yourself.
- You could not: Hooks into the device itself: widgets.

A judgement by ToolGPA from this listing, by rules that are the same for every tool. Nothing was built to test it.

## Works with

Taboola, Revcontent, MGID, Zeropark, Exoclick, PropellerAds

**Tags:** Affiliate tracking, AI features, Reports, Public API, Dashboards

## Alternatives

- [Voluum](https://toolgpa.com/tools/voluum): Cloud ad tracker for affiliates and media buyers. [Compare](https://toolgpa.com/compare/kintura-vs-voluum)
- [RedTrack](https://toolgpa.com/tools/redtrack): Ad and affiliate tracking with conversion API and spend sync. [Compare](https://toolgpa.com/compare/kintura-vs-redtrack)
- [Binom](https://toolgpa.com/tools/binom): Self-hosted and cloud tracker for affiliates and media buyers. [Compare](https://toolgpa.com/compare/binom-vs-kintura)
- [Trackier](https://toolgpa.com/tools/trackier): Affiliate tracking and performance marketing platform. [Compare](https://toolgpa.com/compare/kintura-vs-trackier)
- [Affise](https://toolgpa.com/tools/affise): Partner marketing and affiliate tracking platform. [Compare](https://toolgpa.com/compare/affise-vs-kintura)

## Sources

The prices, plans, platforms and features above were read from these pages on Nov 13, 2026:

- https://kintura.com/pricing
- https://kintura.com
- https://kintura.com/terms

Page: https://toolgpa.com/tools/kintura
Listed by ToolGPA (toolgpa.com).