# Kissmetrics review (2026): is the free plan enough? > Person-based web and product analytics tied to revenue Checked Nov 12, 2026 ยท graded Nov 12, 2026 by ToolGPA. Kissmetrics is a person-based analytics service that follows each visitor across devices from first click to payment. It ships ready-made reports for funnels, campaign performance, cohorts and A/B tests, a plain-English chat for questions, and versions of its setup for SaaS, online stores and lead generation. - **Category:** Website & Product Analytics - **Made by:** Kissmetrics - **Website:** https://kissmetrics.io - **Runs on:** Web - **Who should skip it:** Tight if you stay free: 100,000 events, 3 seats and 3 integrations. - **Facts last checked:** Nov 12, 2026 ## Pricing As of Nov 12, 2026, Kissmetrics has a free plan, and paid plans start at $99 per month for 500,000 events, billed monthly. - **Pricing model:** Free plan - **Free plan:** 100,000 events a month and 3 seats, with funnels, activity reports, chat, dashboards, live view and API access. - **Free trial:** None listed. | Plan | Price | What you get | | --- | --- | --- | | Free | $0 | 100k events a month, 3 seats, up to 3 active integrations, funnels, activity reports, chat, dashboards and API access. | | Growth | $99 per month for up to 500,000 events, billed monthly | Unlimited seats and integrations, every report, exports. $198 at 1M events, $299 at 2M, $449 at 3M and $499 at 5M a month. | Read from https://kissmetrics.io/pricing on Nov 12, 2026. Prices change, so confirm with Kissmetrics before buying. ## Ways to pay less - **20% off when billed annually** (Annual discount): The pricing page says Growth is 20% cheaper when billed annually, for example $239 a month billed yearly at 2M events against $299 monthly. Source: https://kissmetrics.io/pricing ## Key features - **Tracking by person:** Follows a person across devices rather than counting visits, so a campaign click can be tied to a later signup and payment. - **Performance report:** Puts campaign, signup and revenue on the same person, with credit given by first touch, last touch or any touch. Growth plan only. - **Funnels and activity reports:** Ready-made reports show where people drop off step by step and any tracked action over time. Both are on the free plan. - **Ask in plain English:** A chat answers questions such as where customers come from and opens the matching report. The pricing page lists it on the free plan. - **Visitors from AI assistants:** A report on visits from ChatGPT, Perplexity, Claude and Gemini, listed as a Growth feature. - **Revenue, cohorts and A/B test reports:** Revenue, path, cohort, people search, A/B test and product usage reports are part of Growth, which also adds saved groups of people. ## Good for - SaaS and online-store teams that want revenue per campaign, not only visits - Small teams that want to test on their own data before paying ## Worth knowing - The campaign Performance report, AI-assistant visitor report and exports need the paid Growth plan. - Price follows events tracked, and a visitor who views five pages and signs up counts as six events. - The free plan allows 3 seats and up to 3 active integrations; Growth is unlimited on both. - Above 5 million events a month there is no listed price. ## ToolGPA grades **GPA: 2.4 out of 4**, graded Nov 12, 2026. Kissmetrics tracks people rather than visits, with funnels, cohorts, revenue and A/B test reports. The free plan is 100,000 events a month with 3 seats. The price follows events, and the campaign report and exports need Growth at $99 a month. - **Value for money: C.** $99 a month for 500,000 events, above the category's middle of $32, up to $499 at 5 million. - **Free plan and trial: B.** Free for 100,000 events a month, 3 seats and 3 integrations, with funnels, dashboards and API access. - **Features: B.** Tracking by person, funnels, activity reports, cohorts, revenue and A/B reports, plus plain-English questions. The listing shows no gap in the core job. - **Ease of use: C.** No rating on record. You install tracking and define events. - **Platforms and integrations: C.** Web only, with an API. The listing names no integrations. These are ToolGPA's own grades. Graded from this listing, whose facts were read from Kissmetrics's own pages on 12 November 2026. Not based on using the product, and shorter than our full reviews. ## Where it stands among website and product analytics tools - Kissmetrics's GPA of 2.4 is higher than 55 of the 100 other website and product analytics tools we grade, and level with 14. - It stands best on free plan and trial (B, above 72 of 100) and worst on platforms and integrations (C, above 0). - Its paid plans start at $99 a month, against a middle price of $25 for the category: 46 of the 63 others that charge start lower. - On features, ease of use and platforms it scores 2.3 out of 4. 28 tools score higher and cost less. The category's chart of price against score: https://toolgpa.com/charts/analytics ## Keep it, or make your own? **Keep it.** The plain part of Kissmetrics you could make: reports. What surrounds it you could not. The 6 things listed below take a company, not a weekend. It costs $1,188 a year. - You could make: Reports: an app builder makes this well. - You could not: A tracking script and a database that counts every visit. - You could not: Connections that pull numbers from dozens of other services. - You could not: Splitting visitors between versions and telling you which won. - You could not: An API that other software can build on. - You could not: AI features, unless you pay a model provider for each request yourself. - You could not: The depth: we grade its features B, which means it covers the whole job. A judgement by ToolGPA from this listing, by rules that are the same for every tool. Nothing was built to test it. **Tags:** Web analytics, Reports, Dashboards, A/B testing, AI features, Public API ## Alternatives - [Mixpanel](https://toolgpa.com/tools/mixpanel): Event-based product analytics with replays, flags and experiments. [Compare](https://toolgpa.com/compare/kissmetrics-vs-mixpanel) - [Amplitude](https://toolgpa.com/tools/amplitude): Product analytics with session replay, experiments and in-app guides. [Compare](https://toolgpa.com/compare/amplitude-vs-kissmetrics) - [Heap](https://toolgpa.com/tools/heap): Product analytics that captures every click without manual tagging. [Compare](https://toolgpa.com/compare/heap-vs-kissmetrics) - [PostHog](https://toolgpa.com/tools/posthog): Open-source product analytics with replays, flags and surveys. [Compare](https://toolgpa.com/compare/kissmetrics-vs-posthog) ## Sources The prices, plans, platforms and features above were read from these pages on Nov 12, 2026: - https://kissmetrics.io/pricing - https://kissmetrics.io/ Page: https://toolgpa.com/tools/kissmetrics Listed by ToolGPA (toolgpa.com).