# Kit

> Email marketing and paid newsletters for creators

Kit is an email marketing platform for creators such as writers, podcasters, coaches and musicians. It covers landing pages and sign-up forms, broadcasts, visual automations and a recommendation network, and lets creators sell digital products, paid newsletters and subscriptions. A free plan covers up to 10,000 subscribers.

- **Category:** Email Marketing & Newsletters
- **Made by:** Kit
- **Website:** https://kit.com
- **Runs on:** Web
- **Facts last checked:** Oct 17, 2026

## Pricing

Kit has a free plan. Paid plans start at $33 per month for up to 1,000 subscribers, billed yearly ($39 monthly).

- **Pricing model:** Free plan
- **Free plan:** Up to 10,000 subscribers, 1 user, unlimited landing pages, forms and broadcasts, tagging and segments, and sales of digital products. No automations.
- **Free trial:** 14-day free trial of Creator or Pro, no credit card required.

| Plan | Price | What you get |
| --- | --- | --- |
| Free | $0 | Up to 10,000 subscribers, 1 user, unlimited landing pages, forms and broadcasts. No automations or sequences; Kit branding stays. |
| Creator | $33 per month for up to 1,000 subscribers, billed yearly ($39 monthly) | 2 users, unlimited visual automations and sequences, no Kit branding, SMS, RSS campaigns and 100+ apps. $1,390 a year at 10,000 subscribers. |
| Pro | $66 per month for up to 1,000 subscribers, billed yearly ($79 monthly) | Unlimited users, engagement scoring, Subscriber Signals, deliverability reports. First year $50 a month under an offer ending Nov 7, 2026. $1,890 a year at 10,000. |

Read from https://kit.com/pricing on Oct 17, 2026. Prices change, so confirm with Kit before buying.

## Ways to pay less

- **Save 17% with yearly billing** (Annual discount): Yearly billing costs the same as 10 months: Creator at 1,000 subscribers is $390 a year instead of $468 paid monthly, and Pro is $790 instead of $948. Source: https://kit.com/pricing
- **25% off the first year of annual Pro** (Other savings): Annual Pro is 25% off its first year for lists up to 65,000 ($593 at 1,000 subscribers) and 10% off up to 500,000. Ends November 7, 2026; renews at the standard rate. Source: https://kit.com/pricing

## Key features

- **Visual automations and sequences:** Creator and Pro include unlimited visual automations and email sequences for welcome series, launches and nurture campaigns. The Free plan has neither.
- **Landing pages, forms and newsletter site:** Unlimited landing pages and opt-in forms, a newsletter feed and website, and automatic delivery of opt-in freebies on every plan.
- **Commerce:** Sell digital products, paid newsletters, recurring subscriptions and tips on any plan, for 3.5% plus 30 cents per sale including card processing.
- **Recommendations and sponsorships:** Free creator-to-creator recommendations on every plan. Paid recommendations (Kit keeps 23.5%) and newsletter sponsorships start at Creator.
- **Tags, segments and conditional content:** Tag subscribers by entry point or interest, group tags into segments, and use Liquid to show different content to different subscribers.
- **Pro audience analytics:** Pro adds engagement scoring, Subscriber Signals audience research, deliverability reporting, an insights dashboard and a SparkLoop referral program.

## Good for

- Writers, podcasters and other creators growing an email list
- Creators selling digital products or a paid newsletter
- Lists of up to 10,000 subscribers that only need broadcasts

## Worth knowing

- The Free plan has no automations or email sequences, allows 1 user and keeps Kit branding.
- Product and subscription sales cost 3.5% plus 30 cents each on every plan, card processing included.
- Earnings from Paid Recommendations carry a 23.5% Kit fee.
- The Pro first-year discount ends November 7, 2026; the plan then renews at $790 a year for 1,000 subscribers.

## ToolGPA grades

**GPA: 2.6 out of 4**, graded Oct 17, 2026. Kit is email for creators, and its free plan is the most generous in this category: up to 10,000 subscribers with unlimited broadcasts, landing pages and forms. You can even sell products and paid newsletters without a plan fee. The day you want a welcome sequence or any automation, though, it's $33 a month, well over double what most rivals start at.

- **Value for money: D.** Creator is $33 a month for 1,000 subscribers on yearly billing, or $39 monthly, about two and a half times the middle of this category, and it's the plan you need for automations and sequences. Pro is $66, or $50 for the first year if you sign up by November 7, 2026.
- **Free plan and trial: A.** Up to 10,000 subscribers, unlimited broadcasts, landing pages and forms, and sales of digital products and paid newsletters, all free. That's far more room than any other free plan here. What's missing is automations and sequences, and it's 1 user with Kit branding.
- **Features: B.** Visual automations, sequences, landing pages, a newsletter site, tags, segments, paid newsletters, products and a recommendation network. It covers a creator's whole email job. Each sale costs 3.5% plus 30 cents, and Paid Recommendations carry a 23.5% fee.
- **Ease of use: C.** No App Store rating on record. It's a web app where you build the forms, pages and automations yourself, so expect some setting up before it runs on its own.
- **Platforms and integrations: B.** Web only, with Shopify, Wix, Fourthwall, Facebook and SparkLoop, 100+ apps on Creator, and an API. No desktop or phone app is listed.

These are ToolGPA's own grades. Graded from this listing, whose facts were read from Kit's own pages on 17 October 2026. Not based on using the product, and shorter than our full reviews.

## Where it stands among email marketing and newsletter tools

- Kit's GPA of 2.6 is higher than 15 of the 24 other email marketing and newsletter tools we grade, and level with 5.
- It stands best on free plan and trial (A, above 24 of 24) and worst on value for money (D, above 0).
- Its paid plans start at $33 a month, against a middle price of $13 for the category: 19 of the 22 others that charge start lower.
- On features, ease of use and platforms it scores 2.7 out of 4. 3 tools score higher and cost less.

The category's chart of price against score: https://toolgpa.com/charts/email-marketing

## Keep it, or make your own?

**Keep it.** To replace Kit you would be making newsletters sent to thousands of people that still reach the inbox. That is not a weekend's work, with an AI app builder or without one. It costs $396 a year.

- You could make: Paid newsletters and forms: an app builder makes these well.
- You could not: Newsletters sent to thousands of people that still reach the inbox.
- You could not: Email sent in volume that still reaches the inbox.
- You could not: It plugs into other products, Shopify, Wix and Fourthwall among them, and has an API.
- You could not: People on the other end: coaches. No app builder makes those.
- You could not: The depth: we grade its features B, which means it covers the whole job.

A judgement by ToolGPA from this listing, by rules that are the same for every tool. Nothing was built to test it.

## Works with

Shopify, Wix, Fourthwall, Facebook, SparkLoop

**Tags:** Email campaigns, Paid newsletters, Marketing automation, Forms, Public API

## Alternatives

- [beehiiv](https://toolgpa.com/tools/beehiiv): Newsletter platform with paid subscriptions, ads, website and podcast. [Compare](https://toolgpa.com/compare/beehiiv-vs-kit)
- [MailerLite](https://toolgpa.com/tools/mailerlite): Email newsletters, automations, sites and paid subscriptions. [Compare](https://toolgpa.com/compare/kit-vs-mailerlite)
- [Flodesk](https://toolgpa.com/tools/flodesk): Design-led email marketing and checkout for creators. [Compare](https://toolgpa.com/compare/flodesk-vs-kit)
- [AWeber](https://toolgpa.com/tools/aweber): Email marketing for small businesses, with landing pages and a store. [Compare](https://toolgpa.com/compare/aweber-vs-kit)
- [Mailchimp](https://toolgpa.com/tools/mailchimp): Email and SMS marketing with automations, priced by contact count. [Compare](https://toolgpa.com/compare/kit-vs-mailchimp)

## Sources

The prices, plans, platforms and features above were read from these pages on Oct 17, 2026:

- https://kit.com/pricing
- https://kit.com/_next/static/chunks/27364-6e8f2421542fc9e9.js
- https://kit.com/about

Page: https://toolgpa.com/tools/kit
Listed by ToolGPA (toolgpa.com).