# Klaviyo

> Email, text and push marketing built on online-store customer data

Klaviyo is a marketing platform for online stores and other consumer brands that sends email, text messages and mobile push from one customer database. It records what shoppers browse and buy, then uses that data for segments, automated flows and revenue reports. Paid email plans are priced by active profiles, meaning the contacts you can market to.

- **Category:** Email Marketing & Newsletters
- **Made by:** Klaviyo (since 2012)
- **Website:** https://www.klaviyo.com
- **Runs on:** Web
- **Facts last checked:** Oct 17, 2026

## Pricing

Klaviyo has a free plan. Paid plans start at $20 per month for up to 500 active profiles, billed monthly.

- **Pricing model:** Free plan
- **Free plan:** Up to 250 active profiles and 500 email sends a month, $5 of mobile messages and $5 of Composer usage a month, and email support for the first 60 days.
- **Free trial:** None listed.

| Plan | Price | What you get |
| --- | --- | --- |
| Free | $0 | 250 active profiles, 500 email sends a month, $5 of mobile messages a month. Emails carry the Klaviyo logo. |
| Email | $20 per month for up to 500 active profiles, billed monthly | 5,000 sends a month, logo removed, generative AI and predictive analytics. Price rises with the list: $150 a month at 10,000 profiles. |
| Enterprise | Custom | Standard and Advanced packages priced by active profiles through sales, with sends bought separately by usage. |

Read from https://www.klaviyo.com/pricing on Oct 17, 2026. Prices change, so confirm with Klaviyo before buying.

## Ways to pay less

- **$19 off the first month of the Email plan** (Other savings): A one-time $19 credit on the first month of the $20 Email plan for accounts with no paid Klaviyo plan in the past 12 months. Valid through November 30, 2026. Source: https://www.klaviyo.com/legal/$19-off-promotion

## Key features

- **Unified customer profiles:** Each shopper's browsing, order and engagement history sits in one profile, synced from more than 350 integrations and used for real-time segments.
- **Flows and campaigns:** Email and flow templates, web sign-up forms and personalized product recommendations are on every plan, including Free.
- **Mobile messaging:** SMS, MMS, WhatsApp, RCS and mobile push sit alongside email in the same flows, billed per message on top of the email plan.
- **Composer AI agent:** Composer reviews flows, segments and forms and drafts campaigns from a prompt. Free accounts get $5 of usage a month; a $20 monthly add-on gives four times as much.
- **Reports and benchmarks:** Dashboards, campaign revenue attribution and peer benchmarks on every plan. Funnels, cohort reports and custom attribution need the Personalization add-on.
- **Customer service tools:** Customer Agent answers shopper questions with AI (first 50 resolutions free) and Helpdesk handles tickets, with a 30-day free trial.

## Good for

- Online stores, especially on Shopify, that market from order data
- Brands sending email and text messages from the same flows
- Teams that want segments and reports built on purchase history

## Worth knowing

- The Free plan stops at 250 active profiles and 500 sends a month; sending halts until the next cycle or an upgrade.
- Price follows active profiles, and accounts move automatically to a higher plan as the list grows.
- Text and other mobile messages cost extra per send, priced by destination with carrier fees included.
- Composer usage beyond the plan allowance is billed at $10 per 1,000 credits; paid support packages start at $500 a month.

## ToolGPA grades

**GPA: 2.4 out of 4**, graded Oct 17, 2026. Klaviyo is the email and text tool online shops reach for, because it knows what each customer browsed and bought and builds segments and flows from that. It's free for 250 profiles and starts at $20 a month after that. The price climbs quickly with your list, and every text message costs extra.

- **Value for money: C.** $20 a month for 500 active profiles, at the dearer end of what email tools start at, and $150 a month at 10,000. Texts and other mobile messages are billed per send on top, and the plan moves up by itself as your list grows.
- **Free plan and trial: C.** Free for 250 active profiles and 500 email sends a month, with $5 of mobile messages and $5 of Composer AI each month. Fine for setting up a new shop. Go over and sending stops until the next cycle or an upgrade.
- **Features: B.** Shopper profiles fed by 350+ integrations, flows, campaigns, forms, product picks, SMS, WhatsApp and push, revenue reports and benchmarks. It covers the whole job for a store. Funnels and cohort reports need the Personalization add-on.
- **Ease of use: C.** No App Store rating on record. Connecting your store and building flows and segments takes real setup in the web app, though the templates on every plan help.
- **Platforms and integrations: B.** Web only, but 350+ integrations including Shopify, WooCommerce and Wix, plus ChatGPT and Claude, and an API. No desktop app is listed.

These are ToolGPA's own grades. Graded from this listing, whose facts were read from Klaviyo's own pages on 17 October 2026. Not based on using the product, and shorter than our full reviews.

## Where it stands among email marketing and newsletter tools

- Klaviyo's GPA of 2.4 is higher than 5 of the 24 other email marketing and newsletter tools we grade, and level with 9.
- It stands best on features (B, above 3 of 24) and worst on ease of use (C, above 1).
- Its paid plans start at $20 a month, against a middle price of $13 for the category: 17 of the 22 others that charge start lower.
- On features, ease of use and platforms it scores 2.7 out of 4. 3 tools score higher and cost less.

The category's chart of price against score: https://toolgpa.com/charts/email-marketing

## Keep it, or make your own?

**Keep it.** To replace Klaviyo you would be making newsletters sent to thousands of people that still reach the inbox. That is not a weekend's work, with an AI app builder or without one. That makes this kind of software worth paying for, not this one in particular: 10 of the 24 other email marketing and newsletter tools grade higher. It costs $240 a year.

- You could make: Forms and reports: an app builder makes these well.
- You could not: Newsletters sent to thousands of people that still reach the inbox.
- You could not: Email sent in volume that still reaches the inbox.
- You could not: It plugs into other products, Shopify, WooCommerce and Wix among them, and has an API.
- You could not: AI features, unless you pay a model provider for each request yourself.
- You could not: The depth: we grade its features B, which means it covers the whole job.

A judgement by ToolGPA from this listing, by rules that are the same for every tool. Nothing was built to test it.

## Works with

Shopify, WooCommerce, Wix, ChatGPT, Claude

**Tags:** Email campaigns, Marketing automation, Forms, Reports, AI features, Public API

## Alternatives

- [Mailchimp](https://toolgpa.com/tools/mailchimp): Email and SMS marketing with automations, priced by contact count. [Compare](https://toolgpa.com/compare/klaviyo-vs-mailchimp)
- [Omnisend](https://toolgpa.com/tools/omnisend): Email, SMS and push marketing for online stores, priced by contacts. [Compare](https://toolgpa.com/compare/klaviyo-vs-omnisend)
- [Drip](https://toolgpa.com/tools/drip): Email automation and pop-ups for online stores. [Compare](https://toolgpa.com/compare/drip-vs-klaviyo)
- [Brevo](https://toolgpa.com/tools/brevo): Email, SMS and WhatsApp marketing priced by emails sent, with a CRM. [Compare](https://toolgpa.com/compare/brevo-vs-klaviyo)
- [ActiveCampaign](https://toolgpa.com/tools/activecampaign): Email marketing and multi-step automation priced by contacts. [Compare](https://toolgpa.com/compare/activecampaign-vs-klaviyo)

## Sources

The prices, plans, platforms and features above were read from these pages on Oct 17, 2026:

- https://www.klaviyo.com/pricing
- https://www.klaviyo.com/_cf-astro/us.DzZp19cG.js
- https://www.klaviyo.com/legal/$19-off-promotion
- https://www.klaviyo.com/
- https://www.klaviyo.com/about

Page: https://toolgpa.com/tools/klaviyo
Listed by ToolGPA (toolgpa.com).