# Klipfolio

> Custom-built business dashboards from 130+ sources and APIs

Klipfolio Klips is a reporting dashboard tool for building highly customized dashboards from 130+ services, spreadsheets, databases and REST APIs, using spreadsheet-style formulas. It sells plans for in-house teams and separate plans for agencies reporting to clients, with client accounts and white-labeling. Klipfolio also makes PowerMetrics, a separate metrics-based analytics product.

- **Category:** Marketing Reports & Call Tracking
- **Made by:** Klipfolio Inc.
- **Website:** https://www.klipfolio.com
- **Runs on:** Web
- **Facts last checked:** Oct 18, 2026

## Pricing

Klipfolio is a paid product with a free trial, starting at $120 per month for 3 dashboards, billed annually ($140 billed monthly).

- **Pricing model:** Free trial
- **Free plan:** None.
- **Free trial:** 14-day free trial of Klips, no payment details needed.

| Plan | Price | What you get |
| --- | --- | --- |
| Base | $120 per month for 3 dashboards, billed annually ($140 billed monthly) | Unlimited users, 4-hour data refresh, data modelling and joins, PDF reports, templates and your logo. |
| Grow | $190 per month for 10 dashboards, billed annually ($220 billed monthly) | 1-hour refresh, plus published links for sharing dashboards and scheduled email reports. |
| Team | $310 per month for 20 dashboards, billed annually ($350 billed monthly) | 15-minute refresh, single sign-on and a daily warm-up refresh. Team+ is $600 a month ($690 monthly) for 40 dashboards and up-to-the-minute data. |
| Agency Starter | $160 per month for 5 clients, billed annually ($180 billed monthly) | For agencies: 5 dashboards for 5 client accounts, unlimited users, 4-hour refresh and PDF reports. Lite is $240 a month for 15 clients. |
| Agency Pro | $440 per month for 30 clients, billed annually ($490 billed monthly) | 30 dashboards and clients, 30-minute refresh, the White-Label Bundle, custom domain, SSO and priority support. Premier is $900 a month for 80. |

Read from https://www.klipfolio.com/pricing on Oct 18, 2026. Prices change, so confirm with Klipfolio before buying.

## Ways to pay less

- **Lower monthly rate with annual billing** (Annual discount): Billed annually, Base is $120 a month instead of $140, Grow $190 instead of $220, and Agency Starter $160 instead of $180. Source: https://www.klipfolio.com/pricing

## Key features

- **130+ integrations and REST API:** Connectors for Google Analytics 4, Google Ads, HubSpot, Salesforce, Shopify, CallRail and more, plus SQL databases, files, FTP and any REST API.
- **Spreadsheet-style formulas:** Model and join data and build each chart, or Klip, with formulas, so dashboards can show almost any calculation.
- **Published links and scheduled reports:** From Grow, share view-only dashboards by public or private password-protected link, and email PDF or image snapshots on a schedule.
- **Client accounts for agencies:** Agency plans manage separate client accounts from one parent account and move dashboards, Klips and data sources between them.
- **White-labeling:** Remove Klipfolio branding, rename terms, apply your CSS and sign in on your own domain. Included on Agency Pro and Premier, otherwise an add-on.
- **Faster data refresh tiers:** Data refreshes every 4 hours on Base, hourly on Grow, every 15 minutes on Team and up to the minute on Team+.

## Good for

- Analysts who want full control over how each metric is calculated
- Teams pulling data from databases and APIs as well as marketing tools
- Agencies that want branded client dashboards on their own domain

## Worth knowing

- Dashboard caps are low on the entry plans; extra dashboards are $8 a month each billed annually ($5 on agency plans).
- White-labeling is a $299-a-month add-on outside Agency Pro and Premier; a custom domain alone is $90 and a custom theme $69 a month.
- Published links and scheduled reports start on Grow; SSO is a $63-a-month add-on below Team.
- These prices are for Klips; PowerMetrics, Klipfolio's metrics-based analytics product, is sold separately.

## ToolGPA grades

**GPA: 2.4 out of 4**, graded Oct 18, 2026. Klipfolio Klips lets you build almost any dashboard from 130+ services, databases and REST APIs, with spreadsheet-style formulas behind every chart. That control is the point, and the learning curve is the price. Entry plans cap dashboards low, and white-labeling is a $299-a-month add-on outside the dearer agency plans.

- **Value for money: C.** Graded on a small agency reporting on 5 clients: Agency Starter at $160 a month billed annually ($180 monthly) for 5 client dashboards. That's at the dear end for 5 clients, and white-labeling needs Agency Pro at $440 or a $299-a-month add-on.
- **Free plan and trial: C.** No free plan. The 14-day trial of Klips needs no payment details.
- **Features: B.** 130+ connectors plus SQL databases, files, FTP and any REST API, formulas to model and join data, client accounts for agencies, PDF reports and white-labeling on the top agency plans. It covers the whole job, and almost any calculation can be shown.
- **Ease of use: C.** No rating on record. Every chart is built with spreadsheet-style formulas, which is great for analysts and a real learning curve for everyone else.
- **Platforms and integrations: B.** Web only, with no desktop or phone app. It connects to GA4, Google Ads, HubSpot, Salesforce, Shopify, CallRail, Sheets and Snowflake, and to any REST API, with view-only links and scheduled email snapshots from Grow.

These are ToolGPA's own grades. Graded from this listing, whose facts were read from Klipfolio's own pages on 18 October 2026. Not based on using the product, and shorter than our full reviews.

## Where it stands among marketing reporting and call tracking tools

- Klipfolio's GPA of 2.4 is higher than 6 of the 13 other marketing reporting and call tracking tools we grade, and level with 5.
- It stands best on features (B, above 5 of 13) and worst on ease of use (C, above 0).
- Its paid plans start at $120 a month, against a middle price of $63.50 for the category: 11 of the 13 others that charge start lower.
- On features, ease of use and platforms it scores 2.7 out of 4. 1 tool scores higher and costs less.

The category's chart of price against score: https://toolgpa.com/charts/marketing-reports

## Keep it, or make your own?

**Keep it.** To replace Klipfolio you would be making a spreadsheet engine with its formulas. That is not a weekend's work, with an AI app builder or without one. It costs $1,440 a year.

- You could make: Reports: an app builder makes this well.
- You could not: A spreadsheet engine with its formulas.
- You could not: Connections that pull numbers from dozens of other services.
- You could not: It plugs into other products, Google Analytics 4, Google Ads and HubSpot among them.
- You could not: The depth: we grade its features B, which means it covers the whole job.

A judgement by ToolGPA from this listing, by rules that are the same for every tool. Nothing was built to test it.

## Works with

Google Analytics 4, Google Ads, HubSpot, Salesforce, Shopify, CallRail, Google Sheets, Snowflake

**Tags:** Dashboards, Reports, Spreadsheets

## Alternatives

- [Databox](https://toolgpa.com/tools/databox): Reporting dashboards with an AI analyst over 130+ connected sources. [Compare](https://toolgpa.com/compare/databox-vs-klipfolio)
- [Geckoboard](https://toolgpa.com/tools/geckoboard): Live KPI dashboards for TV screens, Slack and shared links. [Compare](https://toolgpa.com/compare/geckoboard-vs-klipfolio)
- [Data Studio](https://toolgpa.com/tools/looker-studio): Google's free report and dashboard builder, formerly Looker Studio. [Compare](https://toolgpa.com/compare/klipfolio-vs-looker-studio)
- [DashThis](https://toolgpa.com/tools/dashthis): White-labeled marketing report dashboards priced by dashboard. [Compare](https://toolgpa.com/compare/dashthis-vs-klipfolio)
- [AgencyAnalytics](https://toolgpa.com/tools/agencyanalytics): White-labeled client reporting dashboards for marketing agencies. [Compare](https://toolgpa.com/compare/agencyanalytics-vs-klipfolio)

## Sources

The prices, plans, platforms and features above were read from these pages on Oct 18, 2026:

- https://www.klipfolio.com/pricing
- https://www.klipfolio.com/
- https://www.klipfolio.com/integrations

Page: https://toolgpa.com/tools/klipfolio
Listed by ToolGPA (toolgpa.com).