# Kochava review (2026): is the free plan enough? > Mobile attribution and omnichannel ad measurement platform Checked Nov 13, 2026 ยท graded Nov 13, 2026 by ToolGPA. Kochava is a mobile measurement partner and ad measurement platform that attributes installs and in-app events to the campaigns that drove them. A free plan covers app analytics up to a monthly conversion cap, and paid tiers add row-level data, identity resolution and fraud controls. The vendor also sells marketing mix modeling, Apple Ads automation and a publisher product separately. - **Category:** Ad Creative & Reporting - **Made by:** Kochava (since 2011) - **Website:** https://www.kochava.com - **Runs on:** Web - **Who should skip it:** Tight if your app passes 10,000 attributed conversions a month, as free ends there. - **Facts last checked:** Nov 13, 2026 ## Pricing As of Nov 13, 2026, Kochava has a free plan, and paid plans start at $500 per month and up. - **Pricing model:** Free plan - **Free plan:** Free App Analytics: $0 a month with up to 10,000 attributed conversions a month. - **Free trial:** Free trials are offered on the Foundation and Enterprise plans. | Plan | Price | What you get | | --- | --- | --- | | Free App Analytics | $0 per month for up to 10,000 conversions | Install and event tracking, self-attributing network attribution, SKAN and AAK support, SmartLinks, A/B/n tests and AI fraud prevention. | | Foundation | $500 per month and up, for 33,000 conversions | Adds custom events, all-partner attribution, cost aggregation, IdentityLink and row-level reporting. Monthly or annual prepayment. | | Enterprise | $2,000 per month and up, for 200,000 monthly active users | Adds audience activation, ad revenue measurement, predictive churn, fraud console, raw data queries and ETL. Billed on conversions or MAU. | Read from https://www.kochava.com/get-started/ on Nov 13, 2026. Prices change, so confirm with Kochava before buying. ## Ways to pay less - **Annual prepayment option** (Other savings): The pricing FAQ says measurement and attribution plans come with both monthly and annual prepayment options; it states no discount. Source: https://www.kochava.com/get-started/ ## Key features - **Mobile and CTV attribution:** Measures installs and in-app events from paid and owned media, with SKAdNetwork and Android attribution support, and covers connected TV on the free plan. - **SmartLinks and deep linking:** SmartLinks combine deep links and QR codes; the Foundation tier adds Universal Links and App Links support. - **Ad fraud prevention:** AI-powered fraud prevention is on the free plan, with a fraud console and custom prevention rules on Enterprise. - **Data access:** Row-level reporting starts at Foundation, and Enterprise adds unlimited raw data queries and custom data ETL and postbacks. - **Marketing mix modeling and Apple Ads automation:** AIM is a marketing mix modeling product and Search Ads Maven automates Apple Ads campaigns; both are priced separately. ## Good for - App marketers who need attribution and can start on a free tier - Growth teams that outgrow a conversion cap and want raw data access - Publishers and agencies that need measurement and outcome reporting ## Worth knowing - The free plan stops at 10,000 attributed conversions a month; Foundation lists 33,000 and Enterprise is sized by 200,000 monthly active users. - Marketing mix modeling, Apple Ads automation, strategic services and the publisher product are quote-only. - Row-level reporting, IdentityLink, audience activation and raw data queries are not on the free plan. - Preferred payment is ACH or wire; card payments go through a self-serve customer portal. ## ToolGPA grades **GPA: 2.4 out of 4**, graded Nov 13, 2026. Kochava tracks which campaigns drove installs and in-app events, and its free plan covers up to 10,000 attributed conversions a month. The step up is $500 a month, row-level data and audience features sit above the free plan, and several other products are quote only. - **Value for money: D.** The first paid plan, Foundation, is $500 a month, the start of the dearest tenth of ad tools ($500 and up). Enterprise starts at $2,000. - **Free plan and trial: B.** Free App Analytics is $0 with up to 10,000 attributed conversions a month, and includes fraud prevention. A small app could stay there until it hits the cap. - **Features: B.** Mobile and connected-TV attribution, SmartLinks, fraud prevention and data export. Nothing core is missing, though row-level data and audience activation start on paid plans. - **Ease of use: C.** No store rating on record. Attribution needs an SDK and partner links set up, which takes engineering time. - **Platforms and integrations: B.** Web console with a public API and links to Meta, Apple Ads and SKAdNetwork. No desktop app. These are ToolGPA's own grades. Graded from this listing, whose facts were read from Kochava's own pages on 13 November 2026. Not based on using the product, and shorter than our full reviews. ## Where it stands among ad creative and reporting tools - Kochava's GPA of 2.4 is higher than 62 of the 72 other ad creative and reporting tools we grade, and level with 9. - It stands best on free plan and trial (B, above 71 of 72) and worst on value for money (D, above 3). - Its paid plans start at $500 a month, against a middle price of $49.50 for the category: 48 of the 51 others that charge start lower. - On features, ease of use and platforms it scores 2.7 out of 4. Nothing scores higher for less, though at least one tool matches that score at a lower price. The category's chart of price against score: https://toolgpa.com/charts/ad-tools ## Keep it, or make your own? **Keep it.** The plain part of Kochava you could make: reports. What surrounds it you could not. The 5 things listed below take a company, not a weekend. It is one of the better ones too: its GPA of 2.4 is higher than 62 of the 72 other ad creative and reporting tools we grade. It costs $6,000 a year. - You could make: Reports: an app builder makes this well. - You could not: Connections that pull numbers from dozens of other services. - You could not: Splitting visitors between versions and telling you which won. - You could not: It plugs into other products, Meta, Apple Ads and SKAdNetwork among them, and has an API. - You could not: AI features, unless you pay a model provider for each request yourself. - You could not: The depth: we grade its features B, which means it covers the whole job. A judgement by ToolGPA from this listing, by rules that are the same for every tool. Nothing was built to test it. ## Works with Meta, Apple Ads, SKAdNetwork **Tags:** Reports, Dashboards, AI features, A/B testing, Public API ## Alternatives - [AppsFlyer](https://toolgpa.com/tools/appsflyer): Mobile attribution and marketing measurement platform. [Compare](https://toolgpa.com/compare/appsflyer-vs-kochava) - [Branch](https://toolgpa.com/tools/branch): Mobile attribution, deep linking and analytics platform. [Compare](https://toolgpa.com/compare/branch-vs-kochava) - [Singular](https://toolgpa.com/tools/singular): Mobile attribution and marketing analytics platform. [Compare](https://toolgpa.com/compare/kochava-vs-singular) - [Measured](https://toolgpa.com/tools/measured): Marketing measurement with media mix modeling and incrementality tests. [Compare](https://toolgpa.com/compare/kochava-vs-measured) ## Sources The prices, plans, platforms and features above were read from these pages on Nov 13, 2026: - https://www.kochava.com/get-started/ - https://www.kochava.com Page: https://toolgpa.com/tools/kochava Listed by ToolGPA (toolgpa.com).