# Kula review (2026): is it worth $5,120 a year?

> Applicant tracking with sourcing, scheduling and AI built in

Checked Nov 13, 2026 · graded Nov 13, 2026 by ToolGPA.

Kula is an applicant tracking system that bundles a recruiting CRM, AI resume scoring, interview scheduling, an AI notetaker and hiring analytics. The vendor prices it by company headcount rather than per recruiter and says every feature, including AI and data enrichment, is included at every size.

- **Category:** Hiring & Applicant Tracking
- **Made by:** Kula.ai
- **Website:** https://www.kula.ai
- **Runs on:** Web
- **Who should skip it:** Pricey if you're tiny: $5,120 a year is the floor, and it's per company.
- **Facts last checked:** Nov 13, 2026

## Pricing

As of Nov 13, 2026, Kula is a paid product, starting at $5,120 per year for companies of 1 to 50 employees.

- **Pricing model:** Paid
- **Free plan:** None.
- **Free trial:** None listed.

| Plan | Price | What you get |
| --- | --- | --- |
| 1-50 employees | $5,120 per year, for companies of 1 to 50 employees | Full platform: ATS, CRM, scheduling, AI notetaker and analytics. Price shown reflects annual billing; other terms are flexible. |
| Larger companies | Custom | The pricing page offers 51-75, 76-100 and 101-1k+ employee bands; the page text shows a price only for 1-50 and a call for the rest. |

Read from https://www.kula.ai/pricing on Nov 13, 2026. Prices change, so confirm with Kula before buying.

## Key features

- **ATS and pipeline management:** Pipelines, scorecards and offers sit in one application, alongside built-in assessments and referral management.
- **Sourcing and CRM:** A built-in recruiting CRM with talent pools, email templates, automated outreach and data enrichment for finding candidate emails.
- **AI resume scoring:** Candidates are scored against a role and summaries are generated automatically, so reviewers can sort applicants by fit.
- **Scheduling and AI notetaker:** Interviews can be scheduled manually or by self-scheduling link, and an AI notetaker produces interview notes and call summaries.
- **Analytics:** Prebuilt and custom dashboards cover hiring progress, EEO and diversity reporting, and team performance, with a conversational AI analytics option.

## Good for

- Small and mid-sized companies that want one hiring tool instead of several
- Teams that prefer pricing tied to headcount rather than recruiter seats

## Worth knowing

- The pricing page shows a dollar figure only for the 1-50 employee band; larger bands are priced on a call.
- Script data on the pricing page holds figures different from the displayed $5,120, so the quote may differ.
- No free plan or free trial is listed; the page points to a demo and a product tour.
- The vendor lists AI agents as coming soon.

## ToolGPA grades

**GPA: 1.8 out of 4**, graded Nov 13, 2026. Kula puts an ATS, recruiting CRM, AI resume scoring, scheduling, a notetaker and analytics in one product, priced by headcount instead of per recruiter. The catch is the price: $5,120 a year for the smallest band, with nothing free to try first.

- **Value for money: D.** $5,120 a year for 1 to 50 employees is about $427 a month, past the $335 where the category's dearest tenth starts. It's a company price, so a team of five pays it all; one person pays the same.
- **Free plan and trial: F.** No free plan and no trial is listed; the site routes you to a demo. A demo request isn't a trial.
- **Features: B.** ATS, CRM with data enrichment, AI scoring, scheduling, a notetaker and analytics. The listing names no gap in the core hiring work, though AI agents are only listed as coming soon.
- **Ease of use: C.** No store rating on record, and the listing shows pipelines, scorecards and integrations to set up. That puts it at C.
- **Platforms and integrations: B.** Web product with Slack, Zoom, LinkedIn, ADP, BambooHR, Rippling, Gusto and Paychex connections. No desktop or phone app, so B.

These are ToolGPA's own grades. Graded from this listing, whose facts were read from Kula's own pages on 13 November 2026. Not based on using the product, and shorter than our full reviews.

## Where it stands among hiring and applicant tracking tools

- Kula's GPA of 1.8 is higher than 30 of the 101 other hiring and applicant tracking tools we grade, and level with 23.
- It stands best on features (B, above 75 of 101) and worst on free plan and trial (F, above 0).
- Its paid plans start at $426.67 a month when paid by the year for each person, against a middle price of $99 for the category: 38 of the 42 others that charge start lower.
- On features, ease of use and platforms it scores 2.7 out of 4. 1 tool scores higher and costs less.

The category's chart of price against score: https://toolgpa.com/charts/hiring

## Keep it, or make your own?

**Keep it.** To replace Kula you would be making a bot that joins your calls and turns the talk into notes. That is not a weekend's work, with an AI app builder or without one. That makes this kind of software worth paying for, not this one in particular: 48 of the 101 other hiring and applicant tracking tools grade higher. It costs $5,120 a year.

- You could make: Applicant tracking and reports: an app builder makes these well.
- You could not: A bot that joins your calls and turns the talk into notes.
- You could not: A scheduler that rearranges your day as things move.
- You could not: It is priced for each person, which means accounts and billing for a team.
- You could not: It plugs into other products, Slack, Zoom and LinkedIn among them, and has an API.
- You could not: AI features, unless you pay a model provider for each request yourself.
- You could not: The depth: we grade its features B, which means it covers the whole job.

A judgement by ToolGPA from this listing, by rules that are the same for every tool. Nothing was built to test it.

## Works with

Slack, Zoom, LinkedIn, ADP, BambooHR, Rippling, Gusto, Paychex

**Tags:** Applicant tracking, AI features, Auto-scheduling, Meeting notes, Reports, Public API

## Alternatives

- [Ashby](https://toolgpa.com/tools/ashby): All-in-one ATS, sourcing, scheduling and analytics priced by headcount. [Compare](https://toolgpa.com/compare/ashby-vs-kula)
- [Greenhouse](https://toolgpa.com/tools/greenhouse): Structured-hiring ATS for growing and large companies, by quote. [Compare](https://toolgpa.com/compare/greenhouse-vs-kula)
- [Workable](https://toolgpa.com/tools/workable): Applicant tracking and HR software priced by company size. [Compare](https://toolgpa.com/compare/kula-vs-workable)
- [Breezy HR](https://toolgpa.com/tools/breezy-hr): Flat-priced applicant tracking with a free one-job plan. [Compare](https://toolgpa.com/compare/breezy-hr-vs-kula)
- [Tellent Recruitee](https://toolgpa.com/tools/recruitee): Applicant tracking system with a careers site builder, by quote. [Compare](https://toolgpa.com/compare/kula-vs-recruitee)

## Sources

The prices, plans, platforms and features above were read from these pages on Nov 13, 2026:

- https://www.kula.ai/pricing
- https://www.kula.ai
- https://www.kula.ai/integrations

Page: https://toolgpa.com/tools/kula
Listed by ToolGPA (toolgpa.com).
