# Landbot

> No-code chatbot and AI agent builder for websites and WhatsApp

Landbot is a no-code builder for chatbots and AI agents that run on a website, in WhatsApp and in Messenger. Teams use its visual flow editor to qualify leads, answer support questions and take bookings, and can hand a chat to a person in a shared inbox. Plans are priced by chats a month, and WhatsApp needs its own plan or add-on.

- **Category:** SMS & Chat Marketing
- **Made by:** HELLO UMI S.L. (Landbot) (since 2015)
- **Website:** https://landbot.io
- **Runs on:** Web
- **Facts last checked:** Oct 18, 2026

## Pricing

Landbot has a free plan. Paid plans start at $36 per month for up to 500 chats, billed annually ($45 monthly).

- **Pricing model:** Free plan
- **Free plan:** 1 seat and 100 chats a month on web chat, with the full builder and templates. No AI chats, no API, and WhatsApp only with a test number.
- **Free trial:** 14-day free trial of the paid plans, no card required; the account then moves to Free.

| Plan | Price | What you get |
| --- | --- | --- |
| Free | $0 | 1 seat, 100 chats a month, web chat only, full builder and templates. No AI chats. |
| Starter | $36 per month for up to 500 chats, billed annually ($45 monthly) | 2 seats, 100 AI chats, web and Messenger bots, A/B tests, basic integrations such as Mailchimp. Extra chats cost $0.05 each. |
| Professional | $88 per month for up to 2,500 chats, billed annually ($110 monthly) | 3 seats, 300 AI chats, no Landbot branding, HubSpot, Salesforce, Pipedrive, webhooks and live chat support. Extra chats cost $0.05 each. |
| Professional WA | $188 per month for up to 2,500 chats, billed annually ($210 monthly) | Professional plus one WhatsApp number at $100 a month, and 500 AI chats. Meta's message fees come on top. |
| Business | Custom | Contract pricing for custom chat and AI volume, from 5 seats, one WhatsApp number, dedicated support and an uptime SLA. |

Read from https://landbot.io/pricing on Oct 18, 2026. Prices change, so confirm with Landbot before buying.

## Ways to pay less

- **Save 20% with yearly billing** (Annual discount): Landbot's pricing page says annual billing saves 20%: Starter is $36 a month billed yearly against $45 monthly, Professional $88 against $110. Source: https://landbot.io/pricing

## Key features

- **Visual flow builder:** Drag-and-drop editor with templates for lead capture, quizzes, product finders and booking steps, with A/B testing from Starter.
- **AI agents:** AI agents on every paid plan that understand intent and reply in real time, with a monthly AI-chat allowance of 100 to 500 depending on the plan.
- **WhatsApp bots and campaigns:** Bots on your own WhatsApp number and segmented WhatsApp campaigns you can schedule, on Professional WA and Business.
- **Human takeover:** A person can take over a chat with its full history in a shared inbox, on every plan; each person uses a seat.
- **CRM and app integrations:** Mailchimp and Segment from Starter; HubSpot, Salesforce, Pipedrive, Zoho, Google Sheets, Airtable and webhooks from Professional.

## Good for

- Marketing teams turning website forms into chat-style lead capture
- Businesses qualifying leads and taking bookings on WhatsApp
- Teams without developers who want to build bots themselves

## Worth knowing

- WhatsApp needs Professional WA or Business. Meta's fee comes on top, plus a Landbot charge the page states as a flat 20% in one place and €0.05 per message in another.
- Chats past the plan's allowance cost $0.05 each and AI chats past it $0.10 each; the page alerts you at 80% and 90% of the allowance.
- Branding removal, webhooks, the API and CRM integrations such as HubSpot start at Professional.
- Extra seats are €25 a month in the comparison table, which gives no dollar figure; annual billing is a 12-month commitment.

## ToolGPA grades

**GPA: 2.0 out of 4**, graded Oct 18, 2026. Landbot is a no-code builder for chatbots and AI agents that live on your website, in WhatsApp and in Messenger. The visual editor is the draw, and the free plan lets you build a real bot. But messaging customers, rather than waiting for them to start a chat, means WhatsApp campaigns, and those need Professional WA at $188 a month billed yearly.

- **Value for money: D.** Starter is $36 a month billed yearly for 500 web and Messenger chats, but that only answers people who start a chat. Messaging 1,000 customers means WhatsApp campaigns, which need Professional WA at $188 billed yearly, plus Meta's fees and Landbot's own charge per message.
- **Free plan and trial: C.** A free plan with 1 seat and 100 chats a month on web chat, with the full builder. No AI chats, and WhatsApp only on a test number. There's also a 14-day trial of the paid plans with no card.
- **Features: C.** A strong bot builder with AI agents, A/B tests, human takeover and CRM links. But campaigns are WhatsApp only and need Professional WA, Instagram isn't a channel, and branding removal and the API wait for Professional.
- **Ease of use: C.** No App Store rating on record. The work here is building the bot itself, block by block, which templates speed up but don't skip.
- **Platforms and integrations: B.** Runs on the web, with HubSpot, Salesforce, Pipedrive, Google Sheets, Airtable, Mailchimp, Zapier and Slack. No phone or desktop app, which keeps it off an A.

These are ToolGPA's own grades. Graded from this listing, whose facts were read from Landbot's own pages on 18 October 2026. Not based on using the product, and shorter than our full reviews.

## Where it stands among SMS and chat marketing tools

- Landbot's GPA of 2.0 is higher than 0 of the 14 other SMS and chat marketing tools we grade, and level with 1.
- It stands best on platforms and integrations (B, above 1 of 14) and worst on value for money (D, above 0).
- Its paid plans start at $36 a month, against a middle price of $26.59 for the category: 8 of the 13 others that charge start lower.
- On features, ease of use and platforms it scores 2.3 out of 4. 3 tools score higher and cost less.

The category's chart of price against score: https://toolgpa.com/charts/chat-marketing

## Keep it, or make your own?

**Keep it.** To replace Landbot you would be making the WhatsApp Business API, which Meta opens only through approved partners. That is not a weekend's work, with an AI app builder or without one. That makes this kind of software worth paying for, not this one in particular: 13 of the 14 other SMS and chat marketing tools grade higher. It costs $432 a year.

- You could not: The WhatsApp Business API, which Meta opens only through approved partners.
- You could not: A builder that other people can use without writing code.
- You could not: An AI model answering your customers from your own help articles.
- You could not: A chatbot builder hooked into the messaging apps.
- You could not: A chat box on your site that reaches you the moment a customer types.
- You could not: It plugs into other products, HubSpot, Salesforce and Pipedrive among them.

A judgement by ToolGPA from this listing, by rules that are the same for every tool. Nothing was built to test it.

## Works with

HubSpot, Salesforce, Pipedrive, Google Sheets, Airtable, Mailchimp, Zapier, Slack

**Tags:** Chatbots, WhatsApp messaging, No-code, AI support agent, Live chat

## Alternatives

- [Manychat](https://toolgpa.com/tools/manychat): Instagram, WhatsApp and Messenger DM automation for creators and shops. [Compare](https://toolgpa.com/compare/landbot-vs-manychat)
- [Chatfuel](https://toolgpa.com/tools/chatfuel): AI chatbots for WhatsApp, Instagram and Facebook with a usage wallet. [Compare](https://toolgpa.com/compare/chatfuel-vs-landbot)
- [Wati](https://toolgpa.com/tools/wati): WhatsApp Business API inbox with broadcasts, chatbots and ad flows. [Compare](https://toolgpa.com/compare/landbot-vs-wati)
- [Tidio](https://toolgpa.com/tools/tidio): Live chat, ticketing and the Lyro AI agent priced by conversations. [Compare](https://toolgpa.com/compare/landbot-vs-tidio)
- [respond.io](https://toolgpa.com/tools/respond-io): Team inbox for WhatsApp, social chats, email and calls with AI agents. [Compare](https://toolgpa.com/compare/landbot-vs-respond-io)

## Sources

The prices, plans, platforms and features above were read from these pages on Oct 18, 2026:

- https://landbot.io/pricing
- https://landbot.io/
- https://landbot.io/whatsapp
- https://landbot.io/integrations

Page: https://toolgpa.com/tools/landbot
Listed by ToolGPA (toolgpa.com).