# Later

> Visual social media planner with link in bio and analytics

Later Social plans and auto-publishes posts to Instagram, TikTok, Facebook, Threads, Pinterest, LinkedIn, YouTube and Snapchat from a drag-and-drop calendar. It adds a link-in-bio page, AI caption and idea tools, and analytics whose history grows with the plan. The company also sells influencer and affiliate marketing; this listing covers the social media scheduling plans.

- **Category:** Social Media Schedulers
- **Made by:** Later
- **Website:** https://later.com
- **Runs on:** Web, iOS, Android, Browser extension
- **Facts last checked:** Oct 17, 2026

## Pricing

Later is a paid product with a free trial, starting at $18.75 per month for up to 8 social profiles, billed annually.

- **Pricing model:** Free trial
- **Free plan:** None.
- **Free trial:** 14-day free trial.

| Plan | Price | What you get |
| --- | --- | --- |
| Starter | $18.75 per month for up to 8 social profiles, billed annually | 1 social set (one profile per network), 1 user, 30 posts per profile a month, 5 AI credits and 3 months of analytics. No add-ons. |
| Growth | $37.50 per month for up to 16 social profiles, billed annually | 2 social sets, 2 users, 180 posts per profile a month, social inbox, approvals, UGC collection and 1 year of analytics. |
| Scale | $82.50 per month for up to 48 social profiles, billed annually | 6 social sets, 4 users, unlimited posts, custom and Meta ads analytics, benchmarks against 20 competitors, brand mentions and 2 years of data. |

Read from https://later.com/pricing/ on Oct 17, 2026. Prices change, so confirm with Later before buying.

## Ways to pay less

- **25% off with annual billing** (Annual discount): Later says annual plans save 25% against monthly billing, which it describes as three months free. Source: https://later.com/pricing/
- **50% off the annual Growth plan for nonprofits** (Nonprofit): Later's pricing FAQ gives qualified nonprofit organizations 50% off the Growth plan when billed annually. Source: https://later.com/pricing/

## Key features

- **Visual planner and auto-publishing:** Posts, Reels, Stories, Pins, Shorts and Snapchat Spotlight are dragged onto one calendar and published automatically, or by phone notification for Instagram and TikTok.
- **Best time to post:** Suggested posting times for Instagram, TikTok and Facebook show in the calendar; seeing them across several profiles at once needs Growth or Scale.
- **AI captions and ideas:** Caption Writer and Ideas run on monthly AI credits: 5 on Starter, 50 on Growth and 100 on Scale, where one credit is one caption or three ideas.
- **Link in Bio:** A link-in-bio page with clickable posts, product carousels, email sign-up forms and Mavely affiliate links comes with every plan.
- **Social inbox and approvals:** From Growth up, Instagram and Facebook DMs and comments and TikTok comments are answered on the web, and posts go through internal or external approval.
- **Analytics and listening:** History runs to 3 months, 1 year or 2 years by plan. Scale adds custom cross-network reports, Meta ads data, competitor benchmarks and brand mentions.

## Good for

- Creators and brands built around Instagram and TikTok
- Small teams that want a link-in-bio page and scheduler together
- Agencies grouping each client's profiles into a social set

## Worth knowing

- There is no free plan, only a 14-day trial, and the plans page shows annual-billed prices, which Later says are 25% below monthly billing.
- Starter has 1 user, 30 posts per profile a month and 3 months of analytics, with no add-ons; the social inbox and approvals need Growth.
- A social set holds one profile per network, so a second Instagram account needs a second set ($11.25 a month on Growth and Scale, billed annually).
- Competitor benchmarking, brand mentions and custom analytics are limited to Scale.

## ToolGPA grades

**GPA: 2.4 out of 4**, graded Oct 17, 2026. Later is a drag-and-drop calendar built around Instagram and TikTok, with a link-in-bio page on every plan. For two people it's Growth at $37.50 a month billed yearly, which also brings the inbox and approvals. X and Bluesky aren't among the eight networks in its listing, though.

- **Value for money: C.** A team of two needs Growth, since Starter has one user: $37.50 a month billed yearly for 2 users and up to 16 profiles. That's above this category's $29 middle and under the $58 dearer quarter. Starter is $18.75 if you're on your own.
- **Free plan and trial: C.** No free plan, just a 14-day trial of the paid plans. That's enough to plan a couple of weeks of posts and see whether the calendar suits you.
- **Features: C.** Visual planner, best times, AI captions, link in bio, an inbox and approvals are all here. The gaps it shows: its eight networks leave out X and Bluesky, the inbox covers only Instagram, Facebook and TikTok, and Starter stops at 30 posts per profile a month.
- **Ease of use: B.** Its iPhone and iPad app averages 4.55 from about 2,500 ratings, solid but just short of an A.
- **Platforms and integrations: B.** Web, iPhone, Android and a browser extension, with Canva, Mailchimp, Google Analytics and Mavely plugged in. No desktop app, which an A needs, and the integration list is short.

These are ToolGPA's own grades. Graded from this listing, whose facts were read from Later's own pages on 17 October 2026, and its App Store rating. Not based on using the product, and shorter than our full reviews.

## Where it stands among social media schedulers

- Later's GPA of 2.4 is higher than 10 of the 19 other social media schedulers we grade, and level with 4.
- It stands best on ease of use (B, above 15 of 19) and worst on features (C, above 0).
- Its paid plans start at $18.75 a month, against a middle price of $27.25 for the category: 6 of the 19 others that charge start lower.
- On features, ease of use and platforms it scores 2.7 out of 4. 3 tools score higher and cost less.

The category's chart of price against score: https://toolgpa.com/charts/social-media

## Keep it, or make your own?

**Keep it.** To replace Later you would be making one mailbox that several people work at once. That is not a weekend's work, with an AI app builder or without one. It costs $225 a year.

- You could make: Calendar and reports: an app builder makes these well.
- You could not: One mailbox that several people work at once.
- You could not: A real app for iOS and Android. Something home-made would be a web page.
- You could not: AI features, unless you pay a model provider for each request yourself.

A judgement by ToolGPA from this listing, by rules that are the same for every tool. Nothing was built to test it.

## What people say

- **App Store rating of the iPhone and iPad app:** 4.6 out of 5 from 2,532 ratings in the United States, read Oct 17, 2026. This is the store's rating of the app, not a score from ToolGPA. Source: https://apps.apple.com/us/app/id784907999

## Works with

Canva, Mailchimp, Google Analytics, Mavely

**Tags:** Calendar, Shared inbox, Reports, AI features

## Alternatives

- [Buffer](https://toolgpa.com/tools/buffer): Social media scheduler priced by the channel, with a free plan. [Compare](https://toolgpa.com/compare/buffer-vs-later)
- [Hootsuite](https://toolgpa.com/tools/hootsuite): Social media suite for publishing, inbox, listening and reports. [Compare](https://toolgpa.com/compare/hootsuite-vs-later)
- [Sprout Social](https://toolgpa.com/tools/sprout-social): Social media management with a shared inbox, listening and reports. [Compare](https://toolgpa.com/compare/later-vs-sprout-social)
- [Planable](https://toolgpa.com/tools/planable): Social media planning and approvals for agencies and brand teams. [Compare](https://toolgpa.com/compare/later-vs-planable)
- [Metricool](https://toolgpa.com/tools/metricool): Social media planner and analytics priced by the number of brands. [Compare](https://toolgpa.com/compare/later-vs-metricool)

## Sources

The prices, plans, platforms and features above were read from these pages on Oct 17, 2026:

- https://later.com/pricing/
- https://later.com
- https://later.com/about/
- https://later.com/social-media-inbox/

Page: https://toolgpa.com/tools/later
Listed by ToolGPA (toolgpa.com).