# Lavender review (2026): is the free plan enough? > AI email coach that scores and rewrites sales emails Checked Nov 12, 2026 ยท graded Nov 12, 2026 by ToolGPA. Lavender is an email coach for sales reps that scores a draft, suggests fixes and adds prospect context inside Gmail or Outlook. A coaching dashboard for managers is part of the team plan. The company also offers Ora, a separate AI sales agent that drafts outbound emails. - **Category:** Cold Outreach - **Made by:** Lavender - **Website:** https://lavender.ai - **Runs on:** Web, Browser extension - **Who should skip it:** Skip it if you want something that sends campaigns, since it doesn't. - **Facts last checked:** Nov 12, 2026 ## Pricing As of Nov 12, 2026, Lavender has a free plan, and paid plans start at $27 per month, billed yearly ($29 billed monthly). - **Pricing model:** Free plan - **Free plan:** Basic: analyze 5 emails and personalize 5 emails a month, with the AI email writer and recommendations on Gmail and Outlook 365. - **Free trial:** 7-day free trial of paid plans with all integrations, no card required. | Plan | Price | What you get | | --- | --- | --- | | Basic | $0 | Analyze 5 emails and personalize 5 emails a month in Gmail and Outlook 365. | | Starter | $27 per month, billed yearly ($29 billed monthly) | For individuals: unlimited emails, personalization and AI recommendations, multi-inbox support and chat support. | | Individual Pro | $45 per month, billed yearly ($49 billed monthly) | Everything in Starter with integrations, priority support and a dedicated customer success manager. | | Team Plan | $89 per seat / month, billed yearly ($99 billed monthly) | Adds integrations and the Coaching Dashboard; booked through a demo, with Starter, Growth and Enterprise tiers. | Read from https://lavender.ai/coach on Nov 12, 2026. Prices change, so confirm with Lavender before buying. ## Ways to pay less - **Yearly billing lowers the monthly rate** (Annual discount): Lavender's pricing toggle shows Starter at $27 a month billed yearly against $29 billed monthly, and Team at $89 against $99 per seat. Source: https://lavender.ai/coach ## Key features - **Email scoring:** Scores an email or template against best practice and flags what may hold back replies; the page cites a score of 90 or above as the target. - **Personalization assistant:** Brings prospect data into the inbox and suggests ways to personalize, including personality-based insights about the recipient. - **AI email writer:** Suggests first drafts and fixes, available even on the free Basic plan within its monthly limits. - **Coaching dashboard:** Managers can track team performance, ROI and what works across inboxes; it comes with the Team Plan. - **Works where you send:** Runs in Gmail and Outlook and connects with Outreach, Salesloft, HubSpot, Apollo, Groove and Gong. - **Ora sales agent:** Ora is a separate AI agent for drafting outbound emails; its page says agents can be built for free and billed monthly after launch. ## Good for - Reps who write cold emails by hand and want them checked - Sales managers who coach reps on email quality - Individuals who want a free tier to try before paying ## Worth knowing - Basic is capped at 5 analyzed and 5 personalized emails a month. - Integrations with outreach tools are included from Individual Pro, not Starter. - The Team Plan price shown is per seat and is bought through a demo rather than self-serve. - Lavender coaches emails and does not send campaigns itself; Ora is priced separately and its page gives no clear plan table. ## ToolGPA grades **GPA: 2.2 out of 4**, graded Nov 12, 2026. Lavender scores a sales email as you write it in Gmail or Outlook and suggests fixes. The free plan covers 5 analyzed and 5 personalized emails a month. It doesn't send campaigns, and integrations with outreach tools only start on Individual Pro at $45 a month. - **Value for money: C.** Starter is $27 a month on yearly billing, between the category's cheaper quarter ($25) and its middle ($39). Integrations need Individual Pro at $45. - **Free plan and trial: C.** Free Basic covers 5 analyzed and 5 personalized emails a month. A real cap, and 7 days of paid plans are also free with no card. - **Features: C.** Scores drafts, suggests fixes and adds prospect context. It does that job fully, but it's a smaller job than a sender, and Ora, its agent, is sold separately. - **Ease of use: C.** No store rating on record. It's a browser extension with accounts to connect inside Gmail or Outlook. - **Platforms and integrations: B.** Web and a browser extension, with Gmail, Outlook, Outreach, Salesloft, HubSpot, Apollo, Groove and Gong. These are ToolGPA's own grades. Graded from this listing, whose facts were read from Lavender's own pages on 12 November 2026. Not based on using the product, and shorter than our full reviews. ## Where it stands among cold outreach tools - Lavender's GPA of 2.2 is higher than 17 of the 47 other cold outreach tools we grade, and level with 14. - It stands best on platforms and integrations (B, above 9 of 47) and worst on ease of use (C, above 0). - Its paid plans start at $27 a month, against a middle price of $39 for the category: 14 of the 43 others that charge start lower. - On features, ease of use and platforms it scores 2.3 out of 4. 1 tool scores higher and costs less. The category's chart of price against score: https://toolgpa.com/charts/cold-outreach ## Keep it, or make your own? **Keep it.** To replace Lavender you would be making an AI agent, with the models and the safeguards behind it. That is not a weekend's work, with an AI app builder or without one. It costs $324 a year. - You could make: Reports: an app builder makes this well. - You could not: An AI agent, with the models and the safeguards behind it. - You could not: It plugs into other products, Gmail, Outlook and Outreach among them. - You could not: People on the other end: coaches. No app builder makes those. A judgement by ToolGPA from this listing, by rules that are the same for every tool. Nothing was built to test it. ## Works with Gmail, Outlook, Outreach, Salesloft, HubSpot, Apollo, Groove, Gong **Tags:** AI features, AI agents, Reports ## Alternatives - [Regie.ai](https://toolgpa.com/tools/regie-ai): AI prospecting with enrichment, drafting and a parallel dialer. [Compare](https://toolgpa.com/compare/lavender-vs-regie-ai) - [AiSDR](https://toolgpa.com/tools/aisdr): AI sales agent that finds leads and runs email and LinkedIn outreach. [Compare](https://toolgpa.com/compare/aisdr-vs-lavender) - [Outreach](https://toolgpa.com/tools/outreach): Sales engagement and AI agent platform for revenue teams. [Compare](https://toolgpa.com/compare/lavender-vs-outreach) - [Salesloft](https://toolgpa.com/tools/salesloft): Sales engagement platform with cadences, dialer and AI agents. [Compare](https://toolgpa.com/compare/lavender-vs-salesloft) - [Reply.io](https://toolgpa.com/tools/reply-io): Multichannel sales sequences with the Jason AI SDR. [Compare](https://toolgpa.com/compare/lavender-vs-reply-io) ## Sources The prices, plans, platforms and features above were read from these pages on Nov 12, 2026: - https://lavender.ai/coach - https://lavender.ai/ - https://lavender.ai/ora Page: https://toolgpa.com/tools/lavender Listed by ToolGPA (toolgpa.com).