# Leadpages

> Landing page builder with AI page creation and A/B testing

Leadpages builds and hosts landing pages, small websites and blogs with an AI editor, custom domains and unlimited traffic on every plan. Its higher plans add conversion tools: A/B and multivariate tests, dynamic text that matches ad copy, personalization, anonymous visitor detection, lead enrichment and AI routing of visitors to the best-performing variant. Leads go to a CRM or email tool through integrations or webhooks.

- **Category:** Website & Landing Page Builders
- **Made by:** Leadpages
- **Website:** https://leadpages.com
- **Runs on:** Web
- **Facts last checked:** Oct 17, 2026

## Pricing

Leadpages is a paid product with a free trial, starting at $29 per month, billed monthly.

- **Pricing model:** Free trial
- **Free plan:** None.
- **Free trial:** 7-day free trial of any plan with full features; a card is required but not charged until day 7.

| Plan | Price | What you get |
| --- | --- | --- |
| Pro | $29 per month, billed monthly | 25 pages, 1 custom domain, 1 blog, 5 GB of storage, 12,000 AI credits a month, API access, 90-day analytics and 1 seat. |
| Business | $49 per month, billed monthly | 50 pages, 2 custom domains, 2 blogs, 10 GB of storage, 20,000 AI credits a month, a brand kit, lead CSV export and 1-year analytics. |
| Grow | $99 per month, billed monthly | Unlimited pages, 4 domains, manual A/B testing, dynamic text replacement, personalization, 2,000 anonymous visitor detections and 1,000 lead enrichments a month. |
| Optimize | $199 per month, billed monthly | 6 domains, Smart Traffic AI routing, heatmaps, auto-personalization, multivariate tests, 10 integrations, 24-month analytics and 3 seats. |
| Enterprise | Custom | SSO, custom contracts, dedicated support and volume publishing, sold through sales. |

Read from https://leadpages.com/pricing on Oct 17, 2026. Prices change, so confirm with Leadpages before buying.

## Ways to pay less

- **Save 20% with annual billing** (Annual discount): Leadpages states that paying once a year instead of monthly saves 20% on its plans. Source: https://leadpages.com/pricing

## Key features

- **AI page creation:** Pages are created and edited with AI from a prompt or an imported URL, using a monthly allowance of AI credits that refills each billing cycle.
- **MCP connector:** Every plan can publish pages from Claude or ChatGPT through Leadpages' MCP connector.
- **A/B and multivariate testing:** Grow runs manual A/B tests with up to 6 variants per page; Optimize adds A/B/C/D multivariate tests and Smart Traffic, which routes each visitor to the likeliest variant.
- **Dynamic text and personalization:** From Grow, page copy can change to match the ad a visitor clicked, and different audiences can be shown their own version of a page.
- **Lead intelligence:** Grow and Optimize detect anonymous visitors and enrich leads with who they are, capped per month, and support ideal-customer targeting.
- **Forms, webhooks and API:** Forms send leads to CRMs and email tools through integrations or webhooks, and every plan has API access and UTM tracking.

## Good for

- Marketers running paid campaigns who need landing pages with no traffic cap
- Small teams starting conversion testing on a few pages
- People who want to publish landing pages from Claude or ChatGPT

## Worth knowing

- There is no free plan; the 7-day trial needs a card.
- A/B testing, dynamic text and lead enrichment start on Grow at $99 a month; heatmaps and AI routing need Optimize at $199.
- Pro and Business cap pages at 25 and 50, and each plan limits custom domains and active integrations.
- The pricing FAQ also names a Scale plan at $399 a month that the plan cards do not show, and some FAQ answers differ from the comparison table.

## ToolGPA grades

**GPA: 2.4 out of 4**, graded Oct 17, 2026. Leadpages builds and hosts landing pages with AI, and every plan has unlimited traffic, which most of its rivals don't give you. Pro is $29 a month with 25 pages and an API. But the trial needs a card, and A/B testing only arrives on Grow at $99.

- **Value for money: B.** Graded against other landing page builders. Pro is $29 a month, or about $23 on yearly billing, which Leadpages says saves 20%, with 25 pages and no traffic cap. Unbounce's $22 plan stops at 500 visitors and Instapage starts at $79, so this is near the cheap end for what you get.
- **Free plan and trial: D.** No free plan, and the 7-day trial needs a card, though it isn't charged until day 7. You do get the full features of whichever plan you try.
- **Features: B.** AI page creation, blogs, forms, webhooks, an API and an MCP connector on every plan, then A/B tests, dynamic text, lead enrichment, heatmaps and AI traffic routing higher up. That's the whole landing page job, though the testing tools start at $99 a month.
- **Ease of use: C.** No rating on record. You can make a page from a prompt or an existing URL, which is quick, but tests, personalization and integrations all need setting up before they pay off.
- **Platforms and integrations: B.** A web app that connects to HubSpot, Salesforce, Mailchimp, Google Ads, Stripe, Shopify, Slack and Zapier, with an API and webhooks. No desktop or phone app is listed.

These are ToolGPA's own grades. Graded from this listing, whose facts were read from Leadpages' own pages on 17 October 2026. Not based on using the product, and shorter than our full reviews.

## Where it stands among website and landing page builders

- Leadpages's GPA of 2.4 is higher than 16 of the 30 other website and landing page builders we grade, and level with 8.
- It stands best on value for money (B, above 21 of 30) and worst on free plan and trial (D, above 2).
- Its paid plans start at $29 a month, against a middle price of $14 for the category: 25 of the 29 others that charge start lower.
- On features, ease of use and platforms it scores 2.7 out of 4. 3 tools score higher and cost less.

The category's chart of price against score: https://toolgpa.com/charts/website-builders

## Keep it, or make your own?

**Keep it.** To replace Leadpages you would be making a builder that other people can use without writing code. That is not a weekend's work, with an AI app builder or without one. It costs $348 a year.

- You could make: Forms: an app builder makes this well.
- You could not: A builder that other people can use without writing code.
- You could not: It plugs into other products, HubSpot, Salesforce and Mailchimp among them, and has an API.
- You could not: AI features, unless you pay a model provider for each request yourself.
- You could not: The depth: we grade its features B, which means it covers the whole job.

A judgement by ToolGPA from this listing, by rules that are the same for every tool. Nothing was built to test it.

## Works with

HubSpot, Salesforce, Mailchimp, Google Ads, Stripe, Shopify, Slack, Zapier

**Tags:** No-code, AI features, Forms, Public API

## Alternatives

- [Instapage](https://toolgpa.com/tools/instapage): Landing page platform for paid ads with A/B tests and AI copy. [Compare](https://toolgpa.com/compare/instapage-vs-leadpages)
- [Unbounce](https://toolgpa.com/tools/unbounce): Landing page builder with A/B testing and AI traffic routing. [Compare](https://toolgpa.com/compare/leadpages-vs-unbounce)
- [Landingi](https://toolgpa.com/tools/landingi): Landing page platform with an AI page generator and A/B testing. [Compare](https://toolgpa.com/compare/landingi-vs-leadpages)
- [Swipe Pages](https://toolgpa.com/tools/swipe-pages): AI landing page builder for paid-ad campaigns, with fast AMP pages. [Compare](https://toolgpa.com/compare/leadpages-vs-swipe-pages)
- [ClickFunnels](https://toolgpa.com/tools/clickfunnels): Sales funnel builder bundled with email, courses, a store and CRM. [Compare](https://toolgpa.com/compare/clickfunnels-vs-leadpages)

## Sources

The prices, plans, platforms and features above were read from these pages on Oct 17, 2026:

- https://leadpages.com/pricing

Page: https://toolgpa.com/tools/leadpages
Listed by ToolGPA (toolgpa.com).