# lemlist

> Cold email and LinkedIn sequences with a built-in lead database

lemlist sends personalized sequences that mix cold email with LinkedIn steps, calls, SMS and WhatsApp, and stops them when a lead replies. Its lemwarm warm-up and deliverability tools come with every plan, and a database of more than 650 million leads is searched with credits. The Email plan is priced by monthly volume for unlimited users; the Multichannel plan is priced per user.

- **Category:** Cold Outreach
- **Made by:** lempire
- **Website:** https://www.lemlist.com
- **Runs on:** Web, Browser extension
- **Facts last checked:** Oct 17, 2026

## Pricing

lemlist is a paid product with a free trial, starting at $55 per month for 50,000 emails, billed yearly ($69 monthly).

- **Pricing model:** Free trial
- **Free plan:** None.
- **Free trial:** 14-day free trial of Multichannel, no card required, with 200 credits and 50 emails a day.

| Plan | Price | What you get |
| --- | --- | --- |
| Email | $55 per month for 50,000 emails, billed yearly ($69 monthly) | Unlimited users and email senders, lemwarm, the lead database and AI agents. Price rises with volume: $71 a month at 100,000 emails, billed yearly. |
| Multichannel | $87 per user / month, billed yearly ($109 monthly) | Unlimited emails and messages, 5 email senders per user, LinkedIn and SMS steps, a call dialer, and lemlist inside Gmail and LinkedIn. |
| Enterprise | Custom | Multichannel plus lemlist inside your CRM, custom roles, SSO and SAML, custom terms and a dedicated account manager. |

Read from https://www.lemlist.com/pricing on Oct 17, 2026. Prices change, so confirm with lemlist before buying.

## Ways to pay less

- **Save 20% with yearly billing** (Annual discount): lemlist lists a 20% saving for yearly billing and 10% for quarterly: Email at 50,000 emails is $55 a month yearly, $62 quarterly and $69 monthly. Source: https://www.lemlist.com/pricing

## Key features

- **Multichannel sequences:** Campaigns mix emails with LinkedIn visits, invites, messages and voice notes, calls, SMS and WhatsApp, with conditional next steps and an automatic stop.
- **lemwarm and deliverability tools:** Warm-up, inbox rotation, rotating IPs, custom tracking domains, sending limits and a deliverability hub with alerts are included on every plan.
- **Lead database and finders:** Search more than 650 million leads and find emails and phone numbers through 25+ data providers, paid for with credits: $1 covers 20 emails or 5 phone numbers.
- **Personalization:** Liquid syntax for conditional content, custom variables, personalized images and AI-written lines tailored to each lead.
- **lemAgent and AI agents:** lemAgent plus signal, enrichment and messaging agents research leads and write outreach. AI also flags reply intent and out-of-office replies and drafts answers.
- **Unified inbox and extension:** Replies from every channel land in one inbox, and on Multichannel a Chrome extension runs lemlist from Gmail and LinkedIn.

## Good for

- Sales teams that combine cold email with LinkedIn and calls
- Teams sending email at volume with many users on one bill
- Senders who personalize each message with images or conditional text

## Worth knowing

- No free plan for sending: after the trial, accounts drop to Freemium, which cannot launch campaigns. The trial itself leaves out lemwarm and calling.
- Lead data costs extra: the enrichment add-on is $16 a month billed yearly ($20 monthly) for 2,000 credits, and buying signals $21 ($29) for 100.
- On Multichannel, WhatsApp is $20 per user a month, extra email senders $9 each a month, and SMS needs a $15 a month number plus 6 credits a text.
- LinkedIn, SMS and calling need the per-user Multichannel plan; SSO, custom roles and CRM-embedded use are Enterprise only.

## ToolGPA grades

**GPA: 2.8 out of 4**, graded Oct 17, 2026. lemlist does the whole cold outreach job: email, LinkedIn, calls and texts in one sequence that stops when someone answers, with warm-up thrown in. For email alone it's cheap for a team, as the Email plan has no per-person charge. Add LinkedIn and it becomes one of the dearest tools here, at $87 a person.

- **Value for money: A.** Five people share the Email plan, which has unlimited users: $55 a month billed yearly for 50,000 emails, $11 a head, a third of the cheaper quarter. LinkedIn, calls and SMS are another story: Multichannel is $87 per user billed yearly, in this category's dearest tenth.
- **Free plan and trial: C.** No free plan you can send from, since Freemium can't launch campaigns. The 14-day Multichannel trial needs no card and gives 200 credits and 50 emails a day, but leaves out lemwarm and calling.
- **Features: B.** The whole job: emails, LinkedIn invites, messages and voice notes, calls, SMS and WhatsApp in one sequence, with conditions and an automatic stop on a reply. Warm-up, a 650M-lead database and one inbox for every channel sit alongside.
- **Ease of use: C.** No App Store rating on record. There's a fair bit to set up, from senders and warm-up to conditional steps and personalized images, so give it a few days before a sequence feels right.
- **Platforms and integrations: B.** Web, plus a Chrome extension that runs lemlist from Gmail and LinkedIn on Multichannel. HubSpot, Salesforce, Pipedrive, Zapier, Make, n8n, Clay and Aircall connect, and there's a public API. No phone or desktop app.

These are ToolGPA's own grades. Graded from this listing, whose facts were read from lemlist's own pages on 17 October 2026. Not based on using the product, and shorter than our full reviews.

## Where it stands among cold outreach tools

- lemlist's GPA of 2.8 is higher than 17 of the 20 other cold outreach tools we grade, and level with 3.
- It stands best on value for money (A, above 15 of 20) and worst on ease of use (C, above 0).
- Its paid plans start at $55 a month, against a middle price of $38.80 for the category: 12 of the 17 others that charge start lower.
- On features, ease of use and platforms it scores 2.7 out of 4. 1 tool scores higher and costs less.

The category's chart of price against score: https://toolgpa.com/charts/cold-outreach

## Keep it, or make your own?

**Keep it.** To replace lemlist you would be making newsletters sent to thousands of people that still reach the inbox. That is not a weekend's work, with an AI app builder or without one. It is one of the better ones too: its GPA of 2.8 is higher than 17 of the 20 other cold outreach tools we grade. It costs $660 a year.

- You could make: Templates: an app builder makes this well.
- You could not: Newsletters sent to thousands of people that still reach the inbox.
- You could not: An AI agent, with the models and the safeguards behind it.
- You could not: It plugs into other products, HubSpot, Salesforce and Pipedrive among them, and has an API.
- You could not: The depth: we grade its features B, which means it covers the whole job.

A judgement by ToolGPA from this listing, by rules that are the same for every tool. Nothing was built to test it.

## Works with

HubSpot, Salesforce, Pipedrive, Zapier, Make, n8n, Clay, Aircall

**Tags:** Email campaigns, AI agents, AI features, Templates, Public API

## Alternatives

- [La Growth Machine](https://toolgpa.com/tools/la-growth-machine): LinkedIn, email, call and X sequences billed per sending identity. [Compare](https://toolgpa.com/compare/la-growth-machine-vs-lemlist)
- [Instantly](https://toolgpa.com/tools/instantly): Cold email from unlimited inboxes, priced by emails and contacts. [Compare](https://toolgpa.com/compare/instantly-vs-lemlist)
- [Reply.io](https://toolgpa.com/tools/reply-io): Multichannel sales sequences with the Jason AI SDR. [Compare](https://toolgpa.com/compare/lemlist-vs-reply-io)
- [Smartlead](https://toolgpa.com/tools/smartlead): High-volume cold email with unlimited mailboxes and client workspaces. [Compare](https://toolgpa.com/compare/lemlist-vs-smartlead)
- [Klenty](https://toolgpa.com/tools/klenty): Sales cadences of email, calls and SMS with a built-in dialer. [Compare](https://toolgpa.com/compare/klenty-vs-lemlist)

## Sources

The prices, plans, platforms and features above were read from these pages on Oct 17, 2026:

- https://www.lemlist.com/pricing
- https://www.lemlist.com
- https://help.lemlist.com/en/articles/4941590-lemlist-free-trial-what-s-included-and-how-it-works
- https://help.lemlist.com/en/articles/9579215-understanding-the-freemium-model-in-lemlist-what-users-can-expect

Page: https://toolgpa.com/tools/lemlist
Listed by ToolGPA (toolgpa.com).