# Lofty review (2026): is it worth it? > Real estate CRM with IDX websites, AI agents and lead generation Checked Nov 12, 2026 ยท graded Nov 12, 2026 by ToolGPA. Lofty is a real estate platform that combines a CRM with IDX websites, marketing automation, transaction management and AI agents. It is sold in four plan levels for agents, teams, brokers and enterprises, with paid add-ons for lead generation, dialing and websites. It was previously branded Chime, a name that still appears in its asset hosting. - **Category:** CRM Software - **Made by:** Lofty - **Website:** https://lofty.com - **Runs on:** Web - **Who should skip it:** Skip it if you want to see a price first, as all four plans say "Request Pricing". - **Facts last checked:** Nov 12, 2026 ## Pricing Lofty's current pricing could not be confirmed from its own site. ## Key features - **AI-powered CRM:** Unlimited contacts with one-off, mass and automated email, mass and auto texting, campaign segments and AI lead scoring on the plan grid. - **IDX website:** A customizable IDX website with home search, plus add-on options such as a hyperlocal SEO website and a WordPress IDX plugin. - **Smart Plans:** Multi-step workflows that nurture leads across email, text, calls and direct mail. - **AI agents:** Sales, social and homeowner agents are sold as add-ons, and custom agents are listed on higher plan levels. - **Transaction management and reporting:** Paperless transaction tools and a reporting suite, with team management and lead routing for teams and brokers. - **Lead generation services:** Managed advertising, such as Facebook, Google and direct-mail programs, sold separately from the platform. ## Good for - Real estate agents and teams who want a CRM and an IDX website from one vendor - Brokerages that need lead routing, SSO or white-label options ## Worth knowing - No prices are published: all four plans (Agent, Team, Broker, Enterprise) show "Request Pricing". - Lead generation, the power dialer, extra text packages, website design and AI agents are add-ons priced separately. - Mobile apps are listed, but the pages read do not name the platforms. - Features such as AI CLI access and single sign-on appear only on higher plan levels. ## ToolGPA grades **GPA: 1.8 out of 4**, graded Nov 12, 2026. Lofty bundles a real estate CRM, an IDX website and AI agents under four plan levels. Not one of them shows a price, and lead generation, the dialer, extra texting and the AI agents are all sold on top. - **Value for money: C.** No price is published for any of the four plans, so it lands in the middle of the category's $15 to $49 range by default. - **Free plan and trial: F.** No free plan and no trial is listed; the pricing page sends you to a demo. - **Features: C.** CRM, email and text campaigns, Smart Plans, an IDX site and transaction tools. AI agents, the dialer and lead generation are priced add-ons. - **Ease of use: C.** No store rating on record. A CRM plus a website, drip plans and add-ons to set up. - **Platforms and integrations: B.** Web, with Google Calendar, Outlook, Gmail and a WordPress IDX plugin. Mobile apps are listed but the pages don't name platforms. These are ToolGPA's own grades. Graded from this listing, whose facts were read from Lofty's own pages on 12 November 2026. Not based on using the product, and shorter than our full reviews. ## Where it stands among CRM tools - Lofty's GPA of 1.8 is higher than 5 of the 72 other CRM tools we grade, and level with 11. - It stands best on platforms and integrations (B, above 10 of 72) and worst on free plan and trial (F, above 0). The category's chart of price against score: https://toolgpa.com/charts/crm ## Keep it, or make your own? **Keep it.** To replace Lofty you would be making email sent in volume that still reaches the inbox. That is not a weekend's work, with an AI app builder or without one. That makes this kind of software worth paying for, not this one in particular: 56 of the 72 other CRM tools grade higher. - You could make: Sales pipeline and reports: an app builder makes these well. - You could not: Email sent in volume that still reaches the inbox. - You could not: Newsletters sent to thousands of people that still reach the inbox. - You could not: Texts to thousands of numbers, registered with the carriers. - You could not: An AI agent, with the models and the safeguards behind it. A judgement by ToolGPA from this listing, by rules that are the same for every tool. Nothing was built to test it. ## Works with Google Calendar, Outlook, Gmail, WordPress **Tags:** Sales pipeline, Marketing automation, Email campaigns, SMS marketing, AI agents, AI features, Reports ## Alternatives - [Follow Up Boss](https://toolgpa.com/tools/follow-up-boss): Real estate CRM that routes and follows up on incoming leads. [Compare](https://toolgpa.com/compare/follow-up-boss-vs-lofty) - [Real Geeks](https://toolgpa.com/tools/real-geeks): Real estate platform with an IDX website, CRM and lead packages. [Compare](https://toolgpa.com/compare/lofty-vs-real-geeks) - [Top Producer](https://toolgpa.com/tools/top-producer): Real estate CRM with MLS reports, workflows and optional lead gen. [Compare](https://toolgpa.com/compare/lofty-vs-top-producer) - [Wise Agent](https://toolgpa.com/tools/wise-agent): Real estate CRM with lead tools, drip campaigns and transactions. [Compare](https://toolgpa.com/compare/lofty-vs-wise-agent) - [Realvolve](https://toolgpa.com/tools/realvolve): Real estate CRM with workflow automation for agents and teams. [Compare](https://toolgpa.com/compare/lofty-vs-realvolve) ## Sources The prices, plans, platforms and features above were read from these pages on Nov 12, 2026: - https://lofty.com/ - https://lofty.com/price-packages Page: https://toolgpa.com/tools/lofty Listed by ToolGPA (toolgpa.com).