# Data Studio

> Google's free report and dashboard builder, formerly Looker Studio

Data Studio, Google's free reporting dashboard tool and the product previously called Looker Studio, turns data from Google Analytics, Google Ads, Sheets, BigQuery and other sources into shareable, interactive reports. It is built for individuals and teams in general rather than agencies in particular. Data Studio Pro is the paid version, adding organization-owned content, team workspaces, more scheduling and Google Cloud support.

- **Category:** Marketing Reports & Call Tracking
- **Made by:** Google
- **Website:** https://datastudio.google.com
- **Runs on:** Web, iOS, Android
- **Facts last checked:** Oct 18, 2026

## Pricing

Data Studio has a free plan. Paid plans start at $9 per user / month, per project.

- **Pricing model:** Free plan
- **Free plan:** Data Studio itself costs nothing for creators and viewers: the report editor, connectors to Google products and 1,300+ community connectors, sharing, embedding and live collaboration.
- **Free trial:** 30-day free trial of Data Studio Pro with no limit on users.

| Plan | Price | What you get |
| --- | --- | --- |
| Data Studio | $0 | Self-service reports and dashboards at no charge, with built-in Google connectors, community connectors, sharing and embedding. |
| Data Studio Pro | $9 per user / month, per project | Content owned by a Google Cloud project, team workspaces, up to 200 delivery schedules per report, Gemini assistance, the mobile app and Cloud support. |

Read from https://cloud.google.com/data-studio on Oct 18, 2026. Prices change, so confirm with Data Studio before buying.

## Key features

- **Drag-and-drop report editor:** Build multi-page interactive reports with charts, filters, images and text on a pixel-exact or snap-to-grid canvas.
- **1,400+ data sources:** Built-in connectors for Google Analytics, Google Ads, Sheets and BigQuery, plus databases and over 1,300 community connectors built by others.
- **Sharing and embedding:** Share reports with people or groups, edit them together in real time, or embed them on any web page.
- **Team workspaces (Pro):** Pro keeps reports in shared workspaces owned by the organization, so they keep working when their creator leaves.
- **Scheduled delivery and alerts (Pro):** Pro allows up to 200 delivery schedules per report, delivery to Google Chat, and alerts when a chart meets set conditions.
- **Gemini and conversational analytics:** Pro users can ask questions about their data in plain language, write calculated fields from prompts and send content to Slides.

## Good for

- Marketers building free reports on Google Analytics and Google Ads data
- Teams whose data already lives in Google Sheets or BigQuery
- Anyone who needs to embed a live report on a website

## Worth knowing

- Pro costs $9 per user per project a month; Google says the per-user price varies with the length of the subscription.
- Technical support needs both a Pro subscription and a separate Google Cloud support plan.
- The mobile app is Google's Looker app and works with Data Studio content only for Pro users.
- Most non-Google sources, such as other ad platforms, connect through community connectors built by third parties.

## ToolGPA grades

**GPA: 3.0 out of 4**, graded Oct 18, 2026. Data Studio, the product Google used to call Looker Studio, builds shareable, interactive reports from Google Analytics, Google Ads, Sheets, BigQuery and more, and the whole editor is free. It's the obvious place to start. Just know it's a report builder, not an agency tool, and most non-Google sources come in through connectors built by third parties.

- **Value for money: A.** Free for creators and viewers: the report editor, Google connectors, 1,300+ community connectors, sharing and embedding. A small agency can report on 5 clients for $0. Pro, at $9 per user per project a month, adds team workspaces, more scheduling, Gemini and support.
- **Free plan and trial: A.** Data Studio itself costs nothing, and the free version is the real product: the editor, connectors, sharing, editing together live and embedding, with no cap a normal person would reach. There's a 30-day trial of Pro as well.
- **Features: C.** A flexible drag-and-drop report builder with 1,400+ sources and embedding. But it's a general report tool, not an agency one: most non-Google sources, such as other ad platforms, come through third-party community connectors, and team workspaces need Pro.
- **Ease of use: C.** No rating on record. Pulling in GA4 with a Google account is quick, but you build every report yourself on the canvas, and that takes some learning.
- **Platforms and integrations: B.** Web, plus Google's Looker app on iPhone and Android, though it only opens Data Studio content for Pro users. It connects to Google Analytics, Ads, Sheets, BigQuery, Excel, MySQL, PostgreSQL and Redshift, and reports embed on any web page.

These are ToolGPA's own grades. Graded from this listing, whose facts were read from Google's own pages on 18 October 2026. Not based on using the product, and shorter than our full reviews.

## Where it stands among marketing reporting and call tracking tools

- Data Studio's GPA of 3.0 is higher than 13 of the 13 other marketing reporting and call tracking tools we grade.
- It stands best on value for money (A, above 13 of 13) and worst on features (C, above 0).
- Its paid plans start at $9 a month for each person, against a middle price of $63.50 for the category: 0 of the 13 others that charge start lower.
- On features, ease of use and platforms it scores 2.3 out of 4, and no tool on the category's chart scores higher without costing more.

The category's chart of price against score: https://toolgpa.com/charts/marketing-reports

## Keep it, or make your own?

**Keep it.** The plain part of Data Studio you could make: reports. What surrounds it you could not. The 5 things listed below take a company, not a weekend. It is one of the better ones too: its GPA of 3.0 is higher than 13 of the 13 other marketing reporting and call tracking tools we grade. It costs $108 a year.

- You could make: Reports: an app builder makes this well.
- You could not: Connections that pull numbers from dozens of other services.
- You could not: A real app for iOS and Android. Something home-made would be a web page.
- You could not: Several people working in it at the same moment.
- You could not: It plugs into other products, Google Analytics, Google Ads and Google Sheets among them.
- You could not: AI features, unless you pay a model provider for each request yourself.

A judgement by ToolGPA from this listing, by rules that are the same for every tool. Nothing was built to test it.

## Works with

Google Analytics, Google Ads, Google Sheets, BigQuery, Microsoft Excel, MySQL, PostgreSQL, Amazon Redshift

**Tags:** Dashboards, Reports, Real-time collaboration, AI features

## Alternatives

- [Databox](https://toolgpa.com/tools/databox): Reporting dashboards with an AI analyst over 130+ connected sources. [Compare](https://toolgpa.com/compare/databox-vs-looker-studio)
- [Klipfolio](https://toolgpa.com/tools/klipfolio): Custom-built business dashboards from 130+ sources and APIs. [Compare](https://toolgpa.com/compare/klipfolio-vs-looker-studio)
- [Geckoboard](https://toolgpa.com/tools/geckoboard): Live KPI dashboards for TV screens, Slack and shared links. [Compare](https://toolgpa.com/compare/geckoboard-vs-looker-studio)
- [DashThis](https://toolgpa.com/tools/dashthis): White-labeled marketing report dashboards priced by dashboard. [Compare](https://toolgpa.com/compare/dashthis-vs-looker-studio)
- [AgencyAnalytics](https://toolgpa.com/tools/agencyanalytics): White-labeled client reporting dashboards for marketing agencies. [Compare](https://toolgpa.com/compare/agencyanalytics-vs-looker-studio)

## Sources

The prices, plans, platforms and features above were read from these pages on Oct 18, 2026:

- https://cloud.google.com/data-studio
- https://datastudio.google.com/overview
- https://docs.cloud.google.com/data-studio/about-pro
- https://docs.cloud.google.com/data-studio/how-to-use-the-mobile-app

Page: https://toolgpa.com/tools/looker-studio
Listed by ToolGPA (toolgpa.com).