# Loomly review (2026): is it worth $49 a month, billed yearly?

> Social media calendar with approvals, AI drafting and analytics

Checked Nov 12, 2026 · graded Nov 12, 2026 by ToolGPA.

Loomly is a social media management tool built around a content calendar. Teams draft, approve and schedule posts for several networks, reply to comments and messages, and read performance reports. AI assistance for captions, post ideas and replies is included on both published plans, and prices rise with the number of social accounts.

- **Category:** Social Media Schedulers
- **Made by:** Bending Spoons Operations S.p.A.
- **Website:** https://www.loomly.com
- **Runs on:** Web, iOS, Android
- **Who should skip it:** Skip it if you want a free plan, because there's only a 7-day trial.
- **Facts last checked:** Nov 12, 2026

## Pricing

As of Nov 12, 2026, Loomly is a paid product with a free trial, starting at $49 per month for 12 social accounts and 3 users, billed yearly ($65 billed monthly).

- **Pricing model:** Free trial
- **Free plan:** None.
- **Free trial:** 7-day free trial, no credit card required.

| Plan | Price | What you get |
| --- | --- | --- |
| Starter | $49 per month for 12 accounts, billed yearly ($65 billed monthly) | 12 social accounts, 3 users and unlimited calendars, with approvals, scheduling, advanced analytics and limited monthly AI use. |
| Beyond | $249 per month for 60 accounts, billed yearly ($332 billed monthly) | 60 social accounts and unlimited users, plus custom branding, custom roles and workflows, hashtag manager and 2FA enforcement. |
| Enterprise | Custom | 61 or more social accounts and unlimited users, with priority support. Priced to the customer. |

Read from https://www.loomly.com/pricing on Nov 12, 2026. Prices change, so confirm with Loomly before buying.

## Ways to pay less

- **25% off with yearly billing** (Annual discount): Yearly billing is charged upfront and saves 25% against monthly billing: Starter $49 against $65 a month. Source: https://www.loomly.com/pricing
- **50% lifetime nonprofit discount** (Nonprofit): Nonprofits get 50% off for life on presenting a determination letter or an equivalent government-issued document. Source: https://www.loomly.com/pricing

## Key features

- **Content calendar:** Posts are planned on a calendar with list, calendar and post views, an ideas board, post inspiration and a hashtag manager.
- **Approvals and roles:** Approval workflows are on both plans. Custom roles and custom workflows need the Beyond plan.
- **AI assistant:** An AI chat, post generation, captions and AI replies are included. Monthly AI use is limited on Starter and extended on Beyond.
- **Engagement inbox:** Replies to comments and messages, saved replies and conversation assignment sit alongside the calendar.
- **Analytics and reports:** A post analytics dashboard, link shortener analytics and exportable reports. Scheduled reports are limited to Beyond.
- **Social listening:** Mention and trend tracking is capped at 2 listening runs per month on Starter and 5 on Beyond.

## Good for

- Marketing teams that need review and approval before posts go out
- Small agencies managing a dozen brand accounts
- Teams that want AI drafts inside a calendar

## Worth knowing

- There is no free plan, only a 7-day trial.
- Yearly plans cannot be ended early, according to the pricing FAQ.
- Scheduled reports, custom branding and custom roles need the Beyond plan at $249 per month, billed yearly.
- Starter allows 3 users and 12 social accounts.

## ToolGPA grades

**GPA: 2.2 out of 4**, graded Nov 12, 2026. Loomly is a content calendar with approvals and roles, plus an AI assistant, an inbox and analytics. It has no free plan, a 7-day trial, and yearly plans can't be ended early. Custom roles, branding and scheduled reports wait on the $249 Beyond plan.

- **Value for money: C.** $49 a month on yearly billing ($65 monthly) for 12 social accounts and 3 users. Beyond is $249.
- **Free plan and trial: C.** 7-day free trial with no card. No free plan.
- **Features: C.** Calendar, approvals, AI, inbox, analytics and listening. Scheduled reports, custom branding and custom roles need Beyond.
- **Ease of use: C.** No store rating on record. A calendar and approval flow to set up.
- **Platforms and integrations: B.** Web, iOS and Android, covering Facebook, Instagram, LinkedIn, TikTok, YouTube, Pinterest, Google Business Profile and Threads.

These are ToolGPA's own grades. Graded from this listing, whose facts were read from Loomly's own pages on 12 November 2026. Not based on using the product, and shorter than our full reviews.

## Where it stands among social media schedulers

- Loomly's GPA of 2.2 is higher than 16 of the 49 other social media schedulers we grade, and level with 16.
- It stands best on platforms and integrations (B, above 10 of 49) and worst on features (C, above 0).
- Its paid plans start at $49 a month, against a middle price of $29 for the category: 31 of the 44 others that charge start lower.
- On features, ease of use and platforms it scores 2.3 out of 4. 9 tools score higher and cost less.

The category's chart of price against score: https://toolgpa.com/charts/social-media

## Keep it, or make your own?

**Keep it.** To replace Loomly you would be making one mailbox that several people work at once. That is not a weekend's work, with an AI app builder or without one. That makes this kind of software worth paying for, not this one in particular: 17 of the 49 other social media schedulers grade higher. It costs $588 a year.

- You could make: Calendar and reports: an app builder makes these well.
- You could not: One mailbox that several people work at once.
- You could not: A real app for iOS and Android. Something home-made would be a web page.
- You could not: Several people working in it at the same moment.
- You could not: It plugs into other products, Facebook, Instagram and LinkedIn among them.
- You could not: AI features, unless you pay a model provider for each request yourself.

A judgement by ToolGPA from this listing, by rules that are the same for every tool. Nothing was built to test it.

## Works with

Facebook, Instagram, LinkedIn, TikTok, YouTube, Pinterest, Google Business Profile, Threads

**Tags:** Calendar, AI features, Reports, Shared inbox, Real-time collaboration

## Alternatives

- [Planable](https://toolgpa.com/tools/planable): Social media planning and approvals for agencies and brand teams. [Compare](https://toolgpa.com/compare/loomly-vs-planable)
- [Agorapulse](https://toolgpa.com/tools/agorapulse): Social media inbox, publishing and ROI reports, priced per user. [Compare](https://toolgpa.com/compare/agorapulse-vs-loomly)
- [Sendible](https://toolgpa.com/tools/sendible): Social media management for agencies, with unlimited users. [Compare](https://toolgpa.com/compare/loomly-vs-sendible)
- [Hootsuite](https://toolgpa.com/tools/hootsuite): Social media suite for publishing, inbox, listening and reports. [Compare](https://toolgpa.com/compare/hootsuite-vs-loomly)
- [Sprout Social](https://toolgpa.com/tools/sprout-social): Social media management with a shared inbox, listening and reports. [Compare](https://toolgpa.com/compare/loomly-vs-sprout-social)

## Sources

The prices, plans, platforms and features above were read from these pages on Nov 12, 2026:

- https://www.loomly.com/pricing
- https://www.loomly.com

Page: https://toolgpa.com/tools/loomly
Listed by ToolGPA (toolgpa.com).